blogwell new york social media case study: food network, presented by kate gold and sarah de heer

SocialMedia.orgVideo Case Studies

Kate Gold & Sarah De Heer

Food Network Invites You to #PullUpAChair

This video is from

BlogWellSan FranciscoJune 20, 2011

socialmedia.org/blogwell

SocialMedia.orgCase Studies

This presentation is from

BlogWellNew York

September 12, 2012socialmedia.org/blogwell

Invites you to #PullUpAChair

Goals

• Bring food community together online

• Break down barriers between food websites and

leverage what each site does best

• Be the “host” of these events

#PullUpAChair

What does this all mean?

Lessons Learned

• Multiple blog posts highlight different blogger

segments

• Educate general public on participation

• Shared promotion needs guidelines

What’s Next

• Invite talent to #PullUpAChair

• Highlight community participation

• Bring it full circle

• Begets future partnerships

• Give back to community

Learn more about past and upcoming BlogWells

socialmedia.org/blogwell

This video is from

BlogWellSan FranciscoJune 20, 2011

socialmedia.org/blogwell

SocialMedia.orgCase Studies

This presentation is from

BlogWellNew York

September 12, 2012socialmedia.org/blogwell