biz buzz getting to the top with seo

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Getting to the Top with Search Engine Optimization

Brian Bluff President & Co-Founder Site-Seeker, Inc. \\ @ssiBrian

© 2010 Site-Seeker, Inc. www.site-seeker.com

© 2010 Site-Seeker, Inc. www.site-seeker.com

© 2010 Site-Seeker, Inc. www.site-seeker.com

Blog Content

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Technical Content as a Presentation

© 2010 Site-Seeker, Inc. www.site-seeker.com

© 2010 Site-Seeker, Inc. www.site-seeker.com

© 2010 Site-Seeker, Inc. www.site-seeker.com

Return on Investment

You

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Your website is a machine….

Vertical Websites

Social Media

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Be •  Found •  Readable •  Relevant •  Credible

Get •  Ranked •  Traffic •  Conversions

SEO in a nut shell

© 2010 Site-Seeker, Inc. www.site-seeker.com

SEO

•  Navigation •  Organization of Code and Link Structure •  XML sitemap •  robots.txt •  Tags: Title, Header, Keyword, Description, Alt Img

•  Content – Keyword Research, Content Rewrite (keyword density etc)

•  Analytics – install or verify GA, establish conversion funnels

Website Structure

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SEO

•  Research and develop inbound links •  Create Authority - Create Content Pages for:

•  social media •  micro sites

•  301 redirects from alternate domains •  Vertical search •  Ongoing – SEO Efforts are a fluid and ongoing process: •  Touching and addressing all items listed above as well. •  Addressing website performance, strengths and weaknesses as identified in GA reporting.

Ongoing SEO Challenges

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Keyword Selection - Summary

•  Use words and phrases that your customers use

•  Examine competitor’s keywords

•  Don’t let the website designer pick your keywords

•  Understand how various social media platforms work and where to use keywords

“Keyword”

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Keywords Monthly Search

Volume car insurance 6,857,676

auto insurance quote 2,427,086

auto cheap insurance 714,028

auto insurance company 335,360

car insurance rate 299,114

online car insurance 88,221

online auto insurance quote 47,754

low cost car insurance 38,952

new york car insurance 37,496

What terms do prospects use…?

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Keywords Monthly Search Volume state farm canada 252 state farm houston 147 state farm new york 140 state farm texas 140 state farm austin 123

Do they want to shop locally?

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Web Analytics Is...

- Wikipedia

the measurement, collection, analysis and reporting of internet data for purposes of

understanding and optimizing web usage.

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•  Free

•  Vast amount of easy to understand data

•  Integration with other Google services •  Google AdWords •  Google Site Optimizer

•  Custom automated reporting

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Engage your visitors with easy to use contact forms

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Short Form Submission

October 2009

120 Long Forms Submitted 142 Short Forms Submitted

262 Total

114.75%

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•  What keywords do you want to rank for?

•  What will you measure to determine effectiveness? •  RFQ’s, Phone calls, Increased traffic, position

•  Establish Conversion Funnels and measure

Establish Baseline & Benchmarks

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Questions

Brian Bluff President & Co-Founder Site-Seeker, Inc. \\ @ssiBrian brianbluff@site-seeker.com