seo decoded - buzz your biz
DESCRIPTION
Learn SEO, apply SEO, profit. Presented by Michael Rihani @ Buzz Your Biz (8/2011)TRANSCRIPT
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LEARN SEO.
Customers are searching for what you offer.Help them find your business, products, and services.
APPLY SEO.PROFIT.
#BuzzUrBiz
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A LITTLE BITABOUT MEBorn an entrepreneur
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Sold Dad my hand drawn art work for $1.50Age 5
Noticed Dad liked chocolate. I opened a chocolate store.Age 6
Noticed brothers collecting football cards. I opened a card store.Age 7
Ran a neighborhood lawn mowing business. Age 10
I opened my own eBay store and sold over 400 products.Age 12
WebBrainiacs Web Design, LLCAge 14
iBHackers.com (acquired by Geeklayer, Inc.)Age 13
Direct Directories, LLC
Age 20 Koofers, Inc.
Age 23
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WHAT ISSEO?
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Search Engine Optimization (SEO)
is the process of improving the visibility of a website or a web page in search engines via the “natural” or un-paid (“organic” or “algorithmic”) search results
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PAID VS.ORGANIC
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Organic
Paid
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90% of Clicks
10% of Clicks
PAID VS.ORGANIC
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66%
16%
14%
Google Yahoo Bing Ask AOL
SEARCH ENGINEMARKET SHAREThere were 16.7 billion searches in
June 2011
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YOUR BUSINESSSTORE FRONT
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THE OLD
THE NEW
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YOUR BUSINESSLOCATION, LOCATION,
LOCATION!
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THE OLD
THE NEW
#1 Bolt#5 Amazon
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UNDERSTANDINGCONSUMERS’ BEHAVIOR
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EYE-TRACKING CLICKS
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LOCATIONEXAMPLES
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• MySpaceSupport.com ($200k/month)
• MapQuest vs. Google Maps
• Toys“R”Us buys Toys.com for $5.1MM
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YOU WILL NEEDGOOGLE ANALYTICSMeasure today and analyze as you
optimize
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• Visitor details
• Search traffic
• Keywords
• Content performance
• Time on site
• Bounce rates
• Conversions
• and much more…
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THE FOURSEO FACTORS
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1. On-Page Optimization
2. Raw Link Juice
3. Anchor Text Weight
4. Domain Authority
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#1 ON-PAGEOPTIMIZATIONYou have full control over these
factors
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• Title tag
• Meta description
• H1, H2, & H3 headers
• Image filenames
• Image ALT tags
• Keywords throughout
• Page URL name2512
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#2 RAWLINK JUICE
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Also referred to as having
“backlinks”
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#3 ANCHORTEXT WEIGHT
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George W. Bush “Google Bomb”
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#4 DOMAINAUTHORITY
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Backlinks from .edu and .gov sites are good to have
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GOOGLEYESTERDAY
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GOOGLETODAY
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GOOGLETOMORROW
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TAKE ADVANTAGEOF NEW OPPORUNITIES
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FREE SEOTOOLS
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Keyword Tools
• Google AdWords keyword tool
• HubSpot’s KeywordGrader
• WordTracker (advanced)
Measure today and analyze as you
optimize Link Research Tools
• Google & Yahoo’s Site Explorer
• SEObook’s SEO Toolbar
• OpenSiteExplorer.org
• www.Popuri.us
Reference
• SEOmoz
• SEObook
• SEMrus
• WebSite Grader
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BEGINNER'S SEOCHECKLIST – PART 1Action items!
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• Setup Google Analytics
• Let run for two weeks before doing any SEO
• Create a Facebook Fan Page & Place (and link back to your site!)
• Create a Twitter (and link back to your site!)
• Create a Wikipedia page (and link back to your site!)
• Create a company blog
• Add your physical business location to Google Maps through Google Places
• Add company address and phone number to site’s template (footer most likely)
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BEGINNER'S SEOCHECKLIST – PART 2Action items!
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• Write down your goal
• Primary goal should be accomplishable from the homepage
• Research keywords and keyphrases (multi-word phrases)
• Use thesaurus to find similar words & phrases
• Try to get the links your competition already has gotten
• Add your business to business directories such as:
• DMOZ
• Yahoo
• Add your website to industry specific directories
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BEGINNER'S SEOCHECKLIST – PART 3Action items!
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• Look at your HTML code and optimize all of the SEO related tags
• Title Tags
• Meta Description
• URLs
• Anchor Text
• HTML structure (H1, H2)
• Keyword usage sitewide
• On relevant images include keywords in ALT and TITLE tags and in filenames
• Optimize URL architecture www.website.com/birds/eagle instead of www.website.com/allanimals/?type=bird&species=eagle)
• Avoid dynamic URLs that contain ?, &, $, =, +, and % characters, cgi-bin, session IDs, or cookies
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EMBRACE ALLINBOUND MARKETING AKA all the “free” traffic sources
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Blogs + Blogging
Comment Marketing
News/Media/PR SEO
Social Networks
Word of Mouth
Q+A Sites
Forums
Online Video
Podcasting
Webinars
Research/White Papers
Infographics
Social Bookmarking
Direct/Referring Links
Type-In Traffic
Document SharingINBOUND MARKETING
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GET IN TOUCHCONTACT MELet’s connect!
City:Reston, VA
E-mail:[email protected]
facebook.com/michaelrihani
twitter.com/michaelrihani
gplus.to/michaelrihani
linkedin.com/in/michaelrihani
michaelrihani.com
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quora.com/michael-rihani
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THANK YOU!
#BuzzUrBiz
slideshare.net/michaelrihaniDOWNLOAD PRESENTATION