beyond functional contribution

Beyond Functional ContributionWork and Productivity in the Emerging Web 2.0 World

v2

Introductions and Objectives

• A little about me• A little about Innovapost• Objectives for this session

Agenda

• Introductions and Objectives• Defining Beyond Functional Contribution• Along Comes 2.0

–The Power of the Collective

–The Diversity of the Individual

• Key Takeaways• Questions

Example of contributing beyond your function…

Example of typical contribution…

What is Beyond Functional Contribution?

The knowledge our people bring to the organization is greater than the job or function for which they were specifically hired

Work has changed

http://sovietcomputing.com/sites/sovietcomputing.com/gallery2/gallery/258-2/Soviet+Assembly+Line.jpg

Pressures to Innovate

• Deliver higher service quality

• Increase responsiveness to needs and expectations

• Improve outcomes

• Contain costs

“When the rate of change in the marketplace exceeds the rate of change in the organization, the end is in sight.”

(former CEO of GE, Jack Welch)

Along comes Web 2.0

It’s not just about:

• Technology

• Cool

It’s about:

• Monologue to Dialogue

• Everyone Gets a Say

• Voices Actually Change

–Opinions

–Policies

–Decisions

Web 2.0 has taught us about…

…the power of the collective

Web 2.0 has taught us about...

…the diversity of the individual

…a “Better, Faster, Cheaper” way

Web 2.0 has taught us about...

Better Faster Cheaper Through The Long Tail

PURPLE• What we know today• Titles• Job Description• Departments• Encoded through repetition• Critically important

YELLOW• Unknown• Not well defined• Inaccessible• Invisible• Potential

A Journey into Web 2.0

June 2005

Gaining employee input into business plan

Connecting Sr. Leader and employees

Ongoing vehicle for employee debate, discussion, “self help”

Spring 2007 Summer 2007

Connecting work and people

Oct 2007

Employee profiles

Nov 2007

Jan 2008

IncubatorSolution development centralized

Harnessing our employees’ ideas

Feb 2008

Early Experimentation

Project Based Development

Dedicated Development

Oct 2008

InnoVentures

• Idea / Investment program at Innovapost

• Program includes idea submission application, along with process and governance

A Tool to Unlock the Diversity of the Individual??

Research – Key Themes

• Knowledge workers are cross-functional

• Many barriers exist to navigating organization; personal networks key.

• Contributing beyond functional role is not yet well understood

• Expressed need for better tools

Research - Key Barriers

• Corporate Structure and Culture–“It’s socially uncomfortable to talk to someone

new…”

–“…they won’t respond to me.”

–“…if the person leaves who helps me…”

• Tenure and Visibility–“As a new staff member, I usually don’t know who to

contact…”

• Existing Tools–“We have no employee directory, only an org chart

on the intranet.”

– The shortest distance to the right peopleTM

TM

We made sure OneDegree was Web 2.0…

• …for the Enterprise

• Authorship

• Tagging

• Networks

• Signals

• Searchable / Visible

• Social

Why are we doing this?

• Be more productive

• Engage and empower our employees

• Provide more opportunity for our employees

• Retain our employees

• Be more innovative

• Build a stronger culture

• Attract talent – they expect this

• Better connect a diverse employee base

What We’ve Learned

• Executive Sponsorship

• Champion

• Business-led

• Cross Functional View

• Experiment & Share

• No User Documentation

• You will fail

• You will succeed

Conclusion

Where We’ve

Come From

Where We’re At Where We’re

Going

Questions

robert.sibley@innovapost.com

“No company will build or sustain a competitive advantage unless it capitalizes on the combined power of individualized workers and social dynamics.” (Gartner)