beyond functional contribution
DESCRIPTION
Deck presented at GTEC ni 2008. How web 2.0 and social media can help organizations be better, faster, and cheaperTRANSCRIPT
Beyond Functional ContributionWork and Productivity in the Emerging Web 2.0 World
v2
Introductions and Objectives
• A little about me• A little about Innovapost• Objectives for this session
Agenda
• Introductions and Objectives• Defining Beyond Functional Contribution• Along Comes 2.0
–The Power of the Collective
–The Diversity of the Individual
• Key Takeaways• Questions
Example of contributing beyond your function…
Example of typical contribution…
What is Beyond Functional Contribution?
The knowledge our people bring to the organization is greater than the job or function for which they were specifically hired
Work has changed
http://sovietcomputing.com/sites/sovietcomputing.com/gallery2/gallery/258-2/Soviet+Assembly+Line.jpg
Pressures to Innovate
• Deliver higher service quality
• Increase responsiveness to needs and expectations
• Improve outcomes
• Contain costs
“When the rate of change in the marketplace exceeds the rate of change in the organization, the end is in sight.”
(former CEO of GE, Jack Welch)
Along comes Web 2.0
It’s not just about:
• Technology
• Cool
It’s about:
• Monologue to Dialogue
• Everyone Gets a Say
• Voices Actually Change
–Opinions
–Policies
–Decisions
Web 2.0 has taught us about…
…the power of the collective
Web 2.0 has taught us about...
…the diversity of the individual
…a “Better, Faster, Cheaper” way
Web 2.0 has taught us about...
Better Faster Cheaper Through The Long Tail
PURPLE• What we know today• Titles• Job Description• Departments• Encoded through repetition• Critically important
YELLOW• Unknown• Not well defined• Inaccessible• Invisible• Potential
A Journey into Web 2.0
June 2005
Gaining employee input into business plan
Connecting Sr. Leader and employees
Ongoing vehicle for employee debate, discussion, “self help”
Spring 2007 Summer 2007
Connecting work and people
Oct 2007
Employee profiles
Nov 2007
Jan 2008
IncubatorSolution development centralized
Harnessing our employees’ ideas
Feb 2008
Early Experimentation
Project Based Development
Dedicated Development
Oct 2008
InnoVentures
• Idea / Investment program at Innovapost
• Program includes idea submission application, along with process and governance
A Tool to Unlock the Diversity of the Individual??
Research – Key Themes
• Knowledge workers are cross-functional
• Many barriers exist to navigating organization; personal networks key.
• Contributing beyond functional role is not yet well understood
• Expressed need for better tools
Research - Key Barriers
• Corporate Structure and Culture–“It’s socially uncomfortable to talk to someone
new…”
–“…they won’t respond to me.”
–“…if the person leaves who helps me…”
• Tenure and Visibility–“As a new staff member, I usually don’t know who to
contact…”
• Existing Tools–“We have no employee directory, only an org chart
on the intranet.”
– The shortest distance to the right peopleTM
TM
We made sure OneDegree was Web 2.0…
• …for the Enterprise
• Authorship
• Tagging
• Networks
• Signals
• Searchable / Visible
• Social
Why are we doing this?
• Be more productive
• Engage and empower our employees
• Provide more opportunity for our employees
• Retain our employees
• Be more innovative
• Build a stronger culture
• Attract talent – they expect this
• Better connect a diverse employee base
What We’ve Learned
• Executive Sponsorship
• Champion
• Business-led
• Cross Functional View
• Experiment & Share
• No User Documentation
• You will fail
• You will succeed
Conclusion
Where We’ve
Come From
Where We’re At Where We’re
Going
Questions
“No company will build or sustain a competitive advantage unless it capitalizes on the combined power of individualized workers and social dynamics.” (Gartner)