best in class customer referral program

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B2B Referral Program Best Practices

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For more details, download the Best in Class Referral Programs White Paper at http://bit.ly/13B0SQa

Or email pat@mcgrawmarketing.com

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In first year, the referral program generated a 35% higher close rate than other lead generation oriented marketing programs, and overall program ROI of 400%.

Source: Channel Management Solutions, Exploring the Benefits of Lead Referral Programs as a Profitable Marketing Tool (Donwloaded from http://www.channelmanagement.com/Content/ebook/CCI_ReferralPrograms_Ebook.pdf on

For more information: Call 410-977-7355 or visit mcgrawmarketing.com 4

Know what you want…

…and that’s your ‘Ideal Customer’!

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Employees

Clients

Key Influencers

Strategic Partners

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Owner

Ideal Customer

Formal Program

Training

Rewards and Incentives

Reporting and Communication

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Owner

Ideal Customer

Formal Program

Training

Rewards and Incentives

Reporting and Communication

For more information: Call 410-977-7355 or visit mcgrawmarketing.com 9

Owner

Ideal Customer

Formal Program

Training

Rewards and Incentives

Reporting and Communication

For more information: Call 410-977-7355 or visit mcgrawmarketing.com 10

Owner

Ideal Customer

Formal Program

Training

Rewards and Incentives

Reporting and Communication

For more information: Call 410-977-7355 or visit mcgrawmarketing.com 11

For more information: Call 410-977-7355 or visit mcgrawmarketing.com 12

For more details, download the Best in Class Referral Programs White Paper at http://bit.ly/13B0SQa

Or email pat@mcgrawmarketing.com

For more information: Call 410-977-7355 or visit mcgrawmarketing.com 13

20+ years helping businesses improve sales and marketing performance

www.linkedin.com/in/patmcgraw/

www.mcgrawmarketing.com

410-977-7355