best in class customer referral program
DESCRIPTION
Referrals offer your business a low cost source of high quality highly qualified leads that are more likely to become a loyal customer that refers others in the future. That is, of course, if your referral program is effective. If your program isn’t effective, the rare referral is just an awkward waste of time for you, the referrer and the referee. What distinguishes a successful, highly profitable referral program from one that’s less effective? Well, in the next few pages, you will discover the keys to a successful B2B referral program. Referrals are important enough to your business that you will make your referral program one of your key growth strategies. That means you will invest in a plan that is backed with the appropriate resources.TRANSCRIPT
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B2B Referral Program Best Practices
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For more details, download the Best in Class Referral Programs White Paper at http://bit.ly/13B0SQa
Or email [email protected]
For more information: Call 410-977-7355 or visit mcgrawmarketing.com 3
In first year, the referral program generated a 35% higher close rate than other lead generation oriented marketing programs, and overall program ROI of 400%.
Source: Channel Management Solutions, Exploring the Benefits of Lead Referral Programs as a Profitable Marketing Tool (Donwloaded from http://www.channelmanagement.com/Content/ebook/CCI_ReferralPrograms_Ebook.pdf on
For more information: Call 410-977-7355 or visit mcgrawmarketing.com 4
Know what you want…
…and that’s your ‘Ideal Customer’!
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For more information: Call 410-977-7355 or visit mcgrawmarketing.com 6
Employees
Clients
Key Influencers
Strategic Partners
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Owner
Ideal Customer
Formal Program
Training
Rewards and Incentives
Reporting and Communication
For more information: Call 410-977-7355 or visit mcgrawmarketing.com 8
Owner
Ideal Customer
Formal Program
Training
Rewards and Incentives
Reporting and Communication
For more information: Call 410-977-7355 or visit mcgrawmarketing.com 9
Owner
Ideal Customer
Formal Program
Training
Rewards and Incentives
Reporting and Communication
For more information: Call 410-977-7355 or visit mcgrawmarketing.com 10
Owner
Ideal Customer
Formal Program
Training
Rewards and Incentives
Reporting and Communication
For more information: Call 410-977-7355 or visit mcgrawmarketing.com 11
For more information: Call 410-977-7355 or visit mcgrawmarketing.com 12
For more details, download the Best in Class Referral Programs White Paper at http://bit.ly/13B0SQa
Or email [email protected]
For more information: Call 410-977-7355 or visit mcgrawmarketing.com 13
20+ years helping businesses improve sales and marketing performance
www.linkedin.com/in/patmcgraw/
www.mcgrawmarketing.com
410-977-7355