Customer Referral Program

Overview

• For CLEAR customers (not Clearwire)

• At this time, does not replace current Clearwire referral program

• Referral incentives are based on type of new customer– Monthly

– Contract

Previous Referral Incentives

Clear Customer New Customer

NothingZeroNada

CLEAR Customer New Customer

CLEAR Referral Incentives

Clear Customer New Customer

$15 $10

New Monthly Customer

Clear Customer New Customer

$10

New Contract Customer

CLEAR Customer New Customer CLEAR Customer New Customer

Show me the money!

• Incentive based on type of customer their friend becomes– Monthly Customer

• Current Customer: $15 Clear365 Reward• New Customer: $10 Clear365 Reward

– Contract Customer• Current Customer: $25 American Express branded reward card• New Customer: $10 Clear365 Reward

• All Clear365 incentives are:– Redeemable immediately and good for 90 days– Sent to both friend and customer via email– Fulfilled automatically

• All American Express incentives are:– Available after 30 days and good for six months– Sent to customer via snail mail– Fulfilled manually

Talk to me…

Clear Customer

Day 45Follow Up

Email

Day 30 Direct Mail

Day 25IntroEmail

Day 1Welcome

Email

CLEAR Customer

Direct Mail and Brochure

EmailsAll emails are personalized with customer’s name

and unique referral code

Intro Email Follow-up Email

Referral code

• Current customers will refer friends using a personal referral code:– Online

– Through MyAccount

– Using print collateral

• A personal and unique referral code will be generated for every new CLEAR customer

Referring a friend

Clear Customer

My AccountPURL

Web page

Email to Friend with offer

Confirmation Email to customer

Customer refersFriend through

CLEAR Customer

Referring friends is easy!

Via MyAccount

Via www.clear.com/refer

Following up

• Customer will enter friends info on a personalized URL (PURL)

• Email is sent to both the customer and their friend about the referral

• After 30 days, if the friend has not yet signed up for CLEAR service, email is sent to customer as a reminder

• When the friend signs up to become a CLEAR customer– New customer will receive an email with their Clear365 reward code

– Current customer will receive an email:

• with their Clear365 reward code or

• informing them their AMEX branded reward card has been sent

Looking ahead

• Revision of the lookup tool has been completed to include the new Referral Program

• CLEAR Welcome Email revised to include the Customer Referral Code

Refer a friend,get rewarded.

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