benji rogers cdbaby diy musician conference october 24th 2015

hi@BenjiKRogers@PledgeMusic

“As unsettling as it may sound, we need to accept that we are not simply selling content. We’re not selling the words on the page or the images on the screen; instead we’re selling an entire experience. The content we create and sell is just one segment of a thousand-piece jigsaw puzzle.”

Nick Bilton

They need reasons!

People don’t need more ways to buy or listen

to your music

What you do is fascinating!Think like a fan

DIY?

“Delight the weird”Superfans/Consumers

Because they can!!!

Average spend per fan $55

Superfans

17% responsible for 61% of revenue

$1.33bn on in-app purchases in 201497.7% are playing for free

2.3% that pay are spending an average of $23.42 a month

100,000 backers

Offer what you are makingnot what you have made

Creating and recording are part of your marketingWhat you make is more interesting than what you sell

songThe album

mixplaylist as an event

The closer fans are to the making of music

the more it means to them

EMAIL EMAIL EMAILSMS*Social Networks/Retargeting Streaming (as Social)/PlaylistsYouTubeGrowth Hacking/Product Market FitContentStoriesBlockChain**

EMAIL EMAIL EMAILDirect-to-fan Experiences Crowd FundingSubscriptionsStreaming ConcertsHouse ConcertsContentStoriesBlockChain**

Opportunities Tools

ASK YOUR FANS

“I’m among the new era of consumers and contributors, and we’re looking for new forms of content and storytelling. Where it doesn’t exist, we’re going to find it elsewhere, make it ourselves, or, in some instances, just take it.”

Nick Bilton

What does success mean to you?What does failure look like?

Commercial Success / Artistic Success?How quickly are you prepared to fail?

Is anyone other than you waiting for your next release?Content / Music

Lead or follow?Who tells your story?

You are competing with free and that’s ok…

You can get all of the principles of marketing wrong

because people are unable to keep greatness to themselves

if what you make is great

and it tells a great storythen everyone who hears it

If you do great work

will have something that they will want to share

thank you

@BenjiKRogers@PledgeMusic