believe in your brand

JULY 2012

Thinking is all about ensuing that before you act,

you have a sound strategy that connects with your

overall business.

Creativity is a balance between imagination and analysis. The online creative process involves purposeful analysis, imagination idea generation, and critical evaluation – hence the balance.

Rating online is a complex mix of prominent

search engine rankings, industry reviews and

consumer sentiment expressed via social media.

Performing in a digital world is all about continual

innovation, measurement and ongoing

Thanks to the Internet and

digital technology, companies

are finding the realization of

their ultimate fantasy -- the

ability to customize a specific

message to a specific person

at a specific moment-- is within

their grasp*.

*www.fastcocreate.com/1681225/

Click to edit Master title style

*2012 estimates put the population at about 7 billion inhabitants...

Click to edit Master title style

IMAGES BY :www.180360720.no

…the computer amplified our human

abilities or memory , problem-solving,

calculation, projection, analysis , and

much more

“There is something very special

and historically different that takes

place, when you have one computer,

for one person rather than one for

(as it happens) this statement is

also true of the internet….

Online Advertising

is changing, BECAUSE THE MEDIA BUSINESS MODEL S CHANGING.

New behaviors Increased accessibility to new

communication devices has

increased the consumption of

media, but also changed the

way we integrate it into our

everyday lives.

-Old advertising models are

not as effective for the new

Social media and information

change our behaviors for

People are now using their

time not to be affected by

advertising , but also to be part

of the message.

Digital Marketing is not part of

advertising ,because digital

marketing targets and converts

people in a new way that

advertising can’t do in traditional

media.

“A revolution doesn’t happen

when society adopts new tools, it

happens when society adopts

new behaviors” -Clay Shirky, Us Now

For twenty year he have

been waiting for an

opportunity like the one

we have now to use

visual tools and devices

in a way that is efficient

and multi-dimensional

to influence and convert

users into clients.

Changes in

marketing

People will happily

spend 5 minutes of

their time publishing

their own version of

the brand story, but

they won’t give five

seconds of their time to

listen to the companies

point of view of it.

In this framework digital will

and should become the

most significant gathering

point between companies

and clients.

The marketing direction is not about

attention, disruption or notice. It’s about

creating measured value. Building direct

relationships and great strategies though

utilities, content, diversity and

customization of the message.

Digital marketing is not about how

many times you display a massage or

the format of the ad or even smash your

competitor with your budget.

Is about the experience that you

give the users to relate to your

product and your brand, so they

can have ownership of the gut

feeling that you represent. Losing this opportunity has far

greater consequences than losing on

an ad space.

Because it’s not only

the internet, the means

or the individuals that

change, it is also the

stage on which

valuable businesses

and brand are built.

To determine this value,

we need to find new

techniques and tools to

measure the interaction

with the user.

We need to

record better

Understanding value

is very important for

digital marketing,

but we need to know

where to find this

value in all the data

we recover from the

user and the entire

interactions with our

brand.

The tools are there

but the insight we

need to find them,

that is value.

Value & Worth

+Today's consumers interact with brands

constantly near the time of the purchase

decision. This contact is managed by different

parts of the company, implying a lack of

consolidation of the experience and the

possible loss of opportunity, value is the

success of the activity that allows the customer

to make a decision regarding the purchase of a

product.

+Value is a quantitative.

Worth confirms whether or not the visitor has

adopted the idea

+The idea has become something meaningful.

Digital services can be measure by

downloads, clicks, user or other

advertising –type measures, but the

integration between brand and

user needs to be measured by its

ability to create value in the

relationship with the user.

Marketing needs

to be measured

by new tools. The relationship becomes the

value and for future decision making

measure is the most important keys

to keep the message and the

connection with the user.

About FIRST.

Respected digital veterans are the foundation our agency is built upon: each

team holds a core capability that feeds into a business’ digital requirements.

Our expertise in digital has been built on over 14 years’ experience in digital

strategy, web design and build, search marketing and digital campaigns.

FIRST, our award winning team of Internet marketers, has helped over 300

companies across 100 industries achieve digital success. We provide

companies with a digital roadmap to success centred around a “digitally-led”

sales and marketing strategy.

Our services span search (SEO and SEM), email, performance media,

conversion optimisation and advanced analytics. We produce leading creative

across all digital areas. And we build ecommerce sites, CMS driven sites,

mobile apps, social media initiatives and microsites. Most importantly, our work

is underpinned by a focus on delivering the return on investment our clients

expect.

Like to hear more?

Please contact me:

Alex Giatsidakis

Phone +64 (09) 920 6715

Email alex@firstdigital.co.nz

Web www.firstdigital.co.nz

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