Future Software Resources Ltd

Story Story!!!!

When was the last time you paused

and took an advert seriously?

Can you remember why?

The average African is wired to

respond to stories, remember Tales

by Moonlight.

Your brand story is a core part of your

brand identity

and helps give life to your brand.

Your brand story isn’t just what you tell people. It’s what they believe about

your brand based on the signals your brand sends.

The story is a complete picture made up of facts, feelings, and

interpretations, which means that part of your story isn’t even told by you.

— Source: The Story of Telling

Why Should You Have

A Good Brand Story?

1. It Makes Customers Emotionally

Attached to Your Products /

Services

Ask people who would never drink another

brand of Cola.

2. It helps build Top of the Mind

AwarenessWhat happens when your brand is put

side by side with two similar competition? Who would they remember and why?

E.g. Experiment in the office.

3. It triggers a Sense of BelongingE.g. Share a coke with…

1. Have a clearly defined goal of what exactly it is you want.

The journey to achieving a good brand story in a marathon and not a sprint.

How then do you begin to tell an amazing brand story,

for yourself or for a business?

SPECIFIC

SMART GOALS are:

MEASURABLE

ACTIONABLE

RELEVANT

TIMEBOUND

If your goal is to generate leads

and sales, a specific marketing

objective may be to increase

leads by 50% through social

media.

Define your business

GOALS

2) Who is my

target audience?

A good story isn’t necessarily

about the write up. It is about

how the writer is able to

connect with an audience.

What role do they play in your sales

funnel?

See yourself or your business as a solution

to a problem in the society.

Who does this problem affect the most?

That should be your concern.

What role does offline play in my

funnel?

Are my digital assets in good

shape?

Do they convert leads into

customers?

What is the purpose of each

asset?

Your Why?In this world saturated with competition,

your why is what makes your brand

unique.

YOUR HOW —How do you define your unique

selling point and stand

out from the crowd?

Can you effectively communicate how you

go about what you say you do in one

minute.

No matter how amazing your story is,

it must be AUTHENTIC!

Because authentic is hot, just like Nigerian Jollof

When you tell your story correctly, you indirectly make an

emotional investment in the heart of your audience, they

would in turn fall in love with your brand.

Don’t Leave Social Media Out!

This makes it easy to capture the attention of your target audience

when they visit your profile.

What your Social Media bio

should have

• Set up a business profile

• Brief and precise bio

• Link to website or resource

• Use highlight for easy navigation

• Add action buttons to your profile

• Maintain a consistent theme and

elements across all graphics

Plan Your

ContentEvery post is an opportunity to drive engagement, build

following, increase conversions and interact with your

community

Some Best Practices

• Use Breath-taking images

• Tell stories

• Write Compelling captions

• Use questions to engage

• Get users to tag and like

#Hashtags

Hashtags are not just something teenagers do. They make

your content easier to find by those who do not already

follow you.

The key is

Gated Content

It’s not enough to ask people

to click, you have to reward

them for their time.

OFFER YOUR AUDIENCE WHAT

YOU KNOW THEY WANT

Connect with me:IG: miracle_ewim Twitter: ewim_miracle Facebook: Miracle Ewim