be2camp story / social media journey

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Presentation to Black Country CE Club Social Media Event on 25th Feb 2010

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Martin BrownFairsnapeLeading and supporting improvement in the built environmentfairsnape@gmail.com

Be2camp

Social Media Journey

be2camp

Be as inBuilt Environment

DesignConstruction Facilities Management

AEC Sector

2as in Web 2.0

Interactive Web

Campas in Bar camp

New ways of Meeting,Learning andSharing’

Be2camp is a place for people interested in howthe latest web 2.0 applications could help build abetter, collaborative, more sustainable builtenvironment - from planning and design throughconstruction to occupation and management ofbuildings and facilities.

Bar Camp … be2camp

a gathering born from the desire for people to shareand learn in an open environment.

it is an intense event with discussions, demos andinteraction from participants who are the mainactors of the event.

Be2camp is the world‘s first unconference focused on Web 2.0 and the built environment.

3DCamp, Limerick, 2008

Be2Camp Founders

@pbroviak @fairsnape @eepaul @jodiem

• Meetings via Skype• Conversations via twitter• Time And Date for organising times• Meetings in Second Life• Blog Posts on Ning• Use of Google Docs• 2 Emails

Be2camp London Organisation

SecondLife Meeting Room

be2camp so far:

Be2camp London Oct 2008Be2camp Liverpool May 2009Be2camp Brum August 2009Be2camp Working Buildings London 2009

RIBA Forum London Oct 2009SMW Be2camp London Feb 2010

be2camp in planning:

Social Media Café March 2010World Water Day Dundee March 2010BIFM Conference Fringe event April 2010

be2camp in discussion

Construction Skills Network YorkshireManchester Architect and Design FestivalBe2camp Brum Brand 2

be2camp best practice clubs:

London February 2010Black Country February 2010Lancashire March 2010Plus…

www.be2camp.com

be2camp clinics:

One to One hands on expert advice

60 minute sessions

Kick start your digital journey:

Set Up Accounts and applicationsSet up best practice profilesSet up recommended contacts

West Midlands April 2010 - Leave details if interested.

GoogleLinkedinTwitterWoobius

“There go my people. I must find out where they aregoing so I can lead them.”

- French politician Alexandre Ledru-Rollin

Your Social Media Journey Starts Here

Author: Pam Broviak, be2camp co-founder

TABLE OF CONTENTS

1.0 You Are Not Prepared (Social Media Definition)

2.0 Pouring the Foundation (Setting up Gmail and an iGoogle page)

3.0 Getting Your Story Straight (Preparing an online profile)

4.0 Photosharing— Not Just for Vacations Anymore (Flickr)

5.0 Feed Me Blogs (Blogs)

6.0 Time to Meet the Bird (Twitter/Microblogging)

7.0 Hey, Where’s That Water Cooler? (LinkedIn)

8.0 Joining a Tribe (Ning)

9.0 Powerpoint + Social Media = Slideshare (Slideshare.net)

10.0 This Had Better Be Good (Skype)

11.0 Going Virtual (Second Life)

“We can’t solve todays problems by using the same kind ofthinking we used when we created them.”

a be2campsustainability

manifesto

• move the debate from ‘sustainability’ to one of ‘resilience’

• collaborate through web2 and social media

• encourage open conversations and debates

• push for appropriate open source

• promote web2 as an enabler for CO2 reduction

• join the 10:10 pledge

• cause no unnecessary harm

the be2camp sustainability manifesto

Make sustainability in the builtenvironment open source.Sustainability is too important anissue to be done behind ‘closeddoors’

open communications

start conversations

collaborate

www.be2camp.com

*>15.0°C

*<-2.9°C

0.0

5.0

10.0

15.0

Martin BrownFairsnapeLeading and supporting improvement in the built environmentfairsnape@gmail.com

Be2camp

Social Media Journey

Social Media Journey

Messages with emotions

Maps with icons that show peoples whereabouts

Messages via Twitter

Peoples whereabouts viaGoogle Latitude

2004 2009

The future is closer than you think

Twitter

Linkedin

Blogging

Google

Twitter, all about connections:

Twitter, all about conversations:

and connections:

big connections:

engage

debate

transition

www.be2camp.com

martin brown@fairsnape

organize the world's information and make ituniversally accessible and useful

Blogging, the new collaborativeproject diary?

1 From Trying to Sell to Making Connections

2. From Big Campaigns to Small Acts

3 From Controlling Our Image to Being Ourselves

4. From Hard to Reach to Available Everywhere

How is your business changing ?

4 Ways Social Media is Changing Business*

* from mashable.com

Communication … Twitter and / or Linkedin

Sharing … Slideshare

Glue … Google Alerts, Docs, Gmail, Maps etc

Blogging …Wordpress

Collaboration …Woobius

‘Free’ Start Up Suggestions …

Martin Brownfairsnape

Leading and supporting improvement in the built environmentfairsnape@gmail.com

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