barry russel - aws and marketplace :: aws 20151120 partner techshift

Amazon Web Services

Barry Russell

GM, Catalog & Global Business Development

AWS Marketplace

2008 2009 2010 2011 2012 2013 20152014

“Active customer” is defined as a non-Amazon customer with AWS account usage activity in the past month, including the free tier

Over 1 Million Active Customers

Increased 95% YoY(Q2 2014 vs Q2 2015)

2014 Q2 2014 Q3 2014 Q4 2015 Q1

Amazon EC2 Instance Usage

2014 Q2 2015 Q2

Big Data

& HPC

Business

Apps

Security

Development

Backup

Databases

Industry

Solutions Infrastructure Services

Security & Management

Enterprise

AppsAWS Marketplace

Technical &

Business Support

Support

Professional

Services

Partner

Ecosystem

Training &

Certification

Account

Management

Solutions

Architects

Security & Pricing

Reports

Virtual Private

Networks

Identity &

Access

Encryption

KeysConfiguration Monitoring Dedicated

RegionsAvailability

ZonesCompute

StorageObjects,

Blocks, Files

Networking CDN

Sharing &

Collaboration

Virtual

Desktops

Directories

Email &

Calendaring

Storage

Gateway

Analytics Mobile Development

Data

Warehousing

Hadoop

Streaming

Data

Pipelines

Machine

Learning

Source

Code

Containers

Deployment

Build Tools

DevOps

Identity

Sync

Mobile

Analytics

Push

Notifications

Mobile

Backend

Platform Services

Functions

Mobile & Web

Front-end

Data Store

Identity

Real-time

Management

Tools

Notifications

Queueing

Orchestration

Search

Email

Hybrid Cloud

Management

Identity

Federation

Direct

Connect

Backups

Deployment

Integrated

Management

DatabasesSQL, NoSQL,

Caching

App

Marketplace in the Platform

The Global Shift to Utility Software Consumption

$307B Enterprise software

spend in 2015

35MM+ physical servers

globally today – only

15% in the cloud

When a server moves to cloud, the software

licensing and deployment model also changes

50% or more of

workloads will

move to the cloud

by 2018

35 Categories

2300 Listings

800 ISVs

143M EC2 Instance Hours

ISV Partners

AWS Marketplace

aws.amazon.com/marketplace

System Integrators

What’s the value for customers?

Quickly Find Easily Procure Rapidly Deploy

Reduce procurement friction, months to minutes…

Workloads moving to the Cloud

BI/Big Data

DevOps

Storage

MediaWebApps

DevOps Use Case: Disney + AWS + Chef

AWS Marketplace

Commerce Analytics

• API Access to Your Marketplace Revenue, Usage, and Support

Data

• New Customer Segmentation Data Now Available by Industry,

Company Size, and Geography

VARs Become MSPs - Evolving business model

ProServe Managed Services Economy of Scale

& Aggregation New services

offerings

Datapipe, TaylorMade and AWS Marketplace

Datapipe became the trusted advisor for TaylorMade

AWS Marketplace enabled Datapipe to conduct business with speed, scale, and cost efficiency

Taylor Made, working with Datapipe & AWS, realized a 30% cost savings with on demand vs. traditional DR

Joint Go-to-Market Programs

• Partner led programs

• Demand Generation

• Social Media

• Events & Webinars

• AWS led programs

• Online Merchandizing

• Workload Campaigns

• Free Trial Campaigns

How to Participate

ISVs

Register at: aws.amazon.com/marketplace/management/register/

Consulting Partners

Register at: aws.amazon.com/partners/marketplace-consulting/

barryr@amazon.com