barry russel - aws and marketplace :: aws 20151120 partner techshift
TRANSCRIPT
Amazon Web Services
Barry Russell
GM, Catalog & Global Business Development
AWS Marketplace
2008 2009 2010 2011 2012 2013 20152014
“Active customer” is defined as a non-Amazon customer with AWS account usage activity in the past month, including the free tier
Over 1 Million Active Customers
Increased 95% YoY(Q2 2014 vs Q2 2015)
2014 Q2 2014 Q3 2014 Q4 2015 Q1
Amazon EC2 Instance Usage
2014 Q2 2015 Q2
Big Data
& HPC
Business
Apps
Security
Development
Backup
Databases
Industry
Solutions Infrastructure Services
Security & Management
Enterprise
AppsAWS Marketplace
Technical &
Business Support
Support
Professional
Services
Partner
Ecosystem
Training &
Certification
Account
Management
Solutions
Architects
Security & Pricing
Reports
Virtual Private
Networks
Identity &
Access
Encryption
KeysConfiguration Monitoring Dedicated
RegionsAvailability
ZonesCompute
StorageObjects,
Blocks, Files
Networking CDN
Sharing &
Collaboration
Virtual
Desktops
Directories
Email &
Calendaring
Storage
Gateway
Analytics Mobile Development
Data
Warehousing
Hadoop
Streaming
Data
Pipelines
Machine
Learning
Source
Code
Containers
Deployment
Build Tools
DevOps
Identity
Sync
Mobile
Analytics
Push
Notifications
Mobile
Backend
Platform Services
Functions
Mobile & Web
Front-end
Data Store
Identity
Real-time
Management
Tools
Notifications
Queueing
Orchestration
Search
Hybrid Cloud
Management
Identity
Federation
Direct
Connect
Backups
Deployment
Integrated
Management
DatabasesSQL, NoSQL,
Caching
App
Marketplace in the Platform
The Global Shift to Utility Software Consumption
$307B Enterprise software
spend in 2015
35MM+ physical servers
globally today – only
15% in the cloud
When a server moves to cloud, the software
licensing and deployment model also changes
50% or more of
workloads will
move to the cloud
by 2018
35 Categories
2300 Listings
800 ISVs
143M EC2 Instance Hours
ISV Partners
AWS Marketplace
aws.amazon.com/marketplace
System Integrators
What’s the value for customers?
Quickly Find Easily Procure Rapidly Deploy
Reduce procurement friction, months to minutes…
Workloads moving to the Cloud
BI/Big Data
DevOps
Storage
MediaWebApps
DevOps Use Case: Disney + AWS + Chef
AWS Marketplace
Commerce Analytics
• API Access to Your Marketplace Revenue, Usage, and Support
Data
• New Customer Segmentation Data Now Available by Industry,
Company Size, and Geography
VARs Become MSPs - Evolving business model
ProServe Managed Services Economy of Scale
& Aggregation New services
offerings
Datapipe, TaylorMade and AWS Marketplace
Datapipe became the trusted advisor for TaylorMade
AWS Marketplace enabled Datapipe to conduct business with speed, scale, and cost efficiency
Taylor Made, working with Datapipe & AWS, realized a 30% cost savings with on demand vs. traditional DR
Joint Go-to-Market Programs
• Partner led programs
• Demand Generation
• Social Media
• Events & Webinars
• AWS led programs
• Online Merchandizing
• Workload Campaigns
• Free Trial Campaigns
How to Participate
ISVs
Register at: aws.amazon.com/marketplace/management/register/
Consulting Partners
Register at: aws.amazon.com/partners/marketplace-consulting/