“influencing behaviour through gamification” · capital training gamification 18 february 2016...

18 February 2016, 9:00-12:00, BIP Brussels

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CIVITAS Training

“Influencing behaviour through

gamification”

Hello!

CAPITAL Training Gamification 18 February 2016

CIVITAS Learning Centre

• E-courses

• Trainings

• Placements

• Programme offer available

• www.civitas.eu/learning-centre

• CIVITAS Certificates provided

• Contact: learningcentre@civitas.eu

CAPITAL Training Gamification 18 February 2016

If we think gamification…

CAPITAL Training Gamification 18 February 2016

Gamification in mobility

CAPITAL Training Gamification 18 February 2016

Given certain objectives

CAPITAL Training Access Management 18 November 2015

GAMIFICATION…

A FUN AND POSITIVE

APPROACH TO INFLUENCE MOBILITY BEHAVIOUR

THAT IS COST EFFICIENT

DIRECTED AT INTRINSIC MOTIVATION

AND HAS LASTING EFFECTS

Why?

• To create and raise awareness

• To influence mobility behaviour

• In order to achieve better and cleaner

mobility and cities

• However, no silver bullit

CAPITAL Training Gamification 18 February 2016

Key questions // rationale for this training

CAPITAL Training Access Management 18 November 2015

KEY OBJECTIVES OF THIS TRAINING

TO GET YOU FAMILIAR WITH ‘GAMIFICATION IN MOBILITY’

TO CREATE PERSPECTIVE FOR IMPLEMENTATION

Today

• Now: Introduction

• Expert presentation

• Group work

• Synthesis (plenary)

• Close and certificates

(+/- 11:45-12:00h )

CAPITAL Training Gamification 18 February 2016

Sander Buningh

CAPITAL Training Gamification 18 February 2016

Group work

CAPITAL Training Gamification 18 February 2016

REDEVELOPMENT RAILWAY STATION

AND A10 RING ROAD

CAPITAL Training Gamification 18 February 2016

• Largest Dutch infrastructure

project

• 10 years

• >M€ 1.000

• Sensitive urban pattern

• Many stakeholders involved

Meet Niels – “omgevingsmanager”

• Maintain operations (road/train/area)

• Satisfied citizens

• Satisfied employers/employees

• Satisfied road/train users

• Decrease risks of project overruns

• REDUCE NUISANCE AS MUCH AS POSSIBLE

CAPITAL Training Gamification 18 February 2016

Exercise > Advise Niels

CAPITAL Training Gamification 18 February 2016

• Maintain operations (road/train/area)

• Satisfied citizens

• Satisfied employers/employees

• Satisfied road/train users

• Decrease risks of project overruns

• REDUCE NUISANCE AS MUCH AS POSSIBLE

Help me to prepare a mobility

game to minimise nuisance for

employees working at the ‘Zuid-

As’ area

Background information

• 270ha, 1.800 inh, 700 employers, 725.000m2 office space

• Construction works will limit capacity of ring road. No

closures are foreseen during working days

• Office at walking distance from PT, connected to cycling

lanes/network, car parking space available but limited

CAPITAL Training Gamification 18 February 2016

TypeIn 2014

daily

In 2030

daily

Train 53.000 120.000

Metro 38.000 135.000

Tram 10.000 46.000

Bus 9.000 14.000

PT Travellers in 2014

and 2030 (expected)

Background information

CAPITAL Training Gamification 18 February 2016

Zuid-As

Background information

CAPITAL Training Gamification 18 February 2016

Draft an outline

CAPITAL Training Gamification 18 February 2016

1. Target

• ...

• …

2. Effect types

• …

• …

3. Game type

• …

• …

4. Game play

• …

• …

- Rush hour avoidances

- Working while travelling

- Ride sharing

- Remain current travel times

- Remain productivity

- Avoid nuisance for residential areas

- Reward schemes

- Commuter of the month competition

- …

- Collect points, publish rankings

- Collect coupons for bicycle accessories

- Pub quiz at Friday afternoon drinks

EXAMPLES

Make an outline

CAPITAL Training Gamification 18 February 2016

1. Target

• ...

• …

2. Effect types

• …

• …

3. Game type

• …

• …

4. Game play

• …

• …

Impression of the game

drawing, sketch, diagram, google images, etc

CAPITAL Training Gamification 18 February 2016

Pitches & Synthesis

CAPITAL Training Gamification 18 February 2016

Thank you!

t.gorris@dtvconsultants.nl

DTV Consultants

Images source: google (17.02.2015)

CAPITAL Training Gamification 18 February 2016