“influencing behaviour through gamification” · capital training gamification 18 february 2016...
TRANSCRIPT
18 February 2016, 9:00-12:00, BIP Brussels
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CIVITAS Training
“Influencing behaviour through
gamification”
Hello!
CAPITAL Training Gamification 18 February 2016
CIVITAS Learning Centre
• E-courses
• Trainings
• Placements
• Programme offer available
• www.civitas.eu/learning-centre
• CIVITAS Certificates provided
• Contact: [email protected]
CAPITAL Training Gamification 18 February 2016
If we think gamification…
CAPITAL Training Gamification 18 February 2016
Gamification in mobility
CAPITAL Training Gamification 18 February 2016
Given certain objectives
CAPITAL Training Access Management 18 November 2015
GAMIFICATION…
A FUN AND POSITIVE
APPROACH TO INFLUENCE MOBILITY BEHAVIOUR
THAT IS COST EFFICIENT
DIRECTED AT INTRINSIC MOTIVATION
AND HAS LASTING EFFECTS
Why?
• To create and raise awareness
• To influence mobility behaviour
• In order to achieve better and cleaner
mobility and cities
• However, no silver bullit
CAPITAL Training Gamification 18 February 2016
Key questions // rationale for this training
CAPITAL Training Access Management 18 November 2015
KEY OBJECTIVES OF THIS TRAINING
TO GET YOU FAMILIAR WITH ‘GAMIFICATION IN MOBILITY’
TO CREATE PERSPECTIVE FOR IMPLEMENTATION
Today
• Now: Introduction
• Expert presentation
• Group work
• Synthesis (plenary)
• Close and certificates
(+/- 11:45-12:00h )
CAPITAL Training Gamification 18 February 2016
Sander Buningh
CAPITAL Training Gamification 18 February 2016
Group work
CAPITAL Training Gamification 18 February 2016
REDEVELOPMENT RAILWAY STATION
AND A10 RING ROAD
CAPITAL Training Gamification 18 February 2016
• Largest Dutch infrastructure
project
• 10 years
• >M€ 1.000
• Sensitive urban pattern
• Many stakeholders involved
Meet Niels – “omgevingsmanager”
• Maintain operations (road/train/area)
• Satisfied citizens
• Satisfied employers/employees
• Satisfied road/train users
• Decrease risks of project overruns
• REDUCE NUISANCE AS MUCH AS POSSIBLE
CAPITAL Training Gamification 18 February 2016
Exercise > Advise Niels
CAPITAL Training Gamification 18 February 2016
• Maintain operations (road/train/area)
• Satisfied citizens
• Satisfied employers/employees
• Satisfied road/train users
• Decrease risks of project overruns
• REDUCE NUISANCE AS MUCH AS POSSIBLE
Help me to prepare a mobility
game to minimise nuisance for
employees working at the ‘Zuid-
As’ area
Background information
• 270ha, 1.800 inh, 700 employers, 725.000m2 office space
• Construction works will limit capacity of ring road. No
closures are foreseen during working days
• Office at walking distance from PT, connected to cycling
lanes/network, car parking space available but limited
CAPITAL Training Gamification 18 February 2016
TypeIn 2014
daily
In 2030
daily
Train 53.000 120.000
Metro 38.000 135.000
Tram 10.000 46.000
Bus 9.000 14.000
PT Travellers in 2014
and 2030 (expected)
Background information
CAPITAL Training Gamification 18 February 2016
Zuid-As
Background information
CAPITAL Training Gamification 18 February 2016
Draft an outline
CAPITAL Training Gamification 18 February 2016
1. Target
• ...
• …
2. Effect types
• …
• …
3. Game type
• …
• …
4. Game play
• …
• …
- Rush hour avoidances
- Working while travelling
- Ride sharing
- Remain current travel times
- Remain productivity
- Avoid nuisance for residential areas
- Reward schemes
- Commuter of the month competition
- …
- Collect points, publish rankings
- Collect coupons for bicycle accessories
- Pub quiz at Friday afternoon drinks
EXAMPLES
Make an outline
CAPITAL Training Gamification 18 February 2016
1. Target
• ...
• …
2. Effect types
• …
• …
3. Game type
• …
• …
4. Game play
• …
• …
Impression of the game
drawing, sketch, diagram, google images, etc
CAPITAL Training Gamification 18 February 2016
Pitches & Synthesis
CAPITAL Training Gamification 18 February 2016
Thank you!
DTV Consultants
Images source: google (17.02.2015)
CAPITAL Training Gamification 18 February 2016