africa & digital by naguib toihiri

HOW DIGITAL IS CHANGING AFRICA ?

AFRICA & DIGITAL

@NaguibToihiri #SDW2013

@WebmarketingCOM

CONTINENT HELPLESS

OR

NEW ECONOMIC GIANT?

AFRICA, BUT WHICH AFRICA?

More than 1 billion people

Area > USA + China

+ Europe + India

1000 languages

54 countries

AFRICA IS DIGITALIZING…

167 million Internet users (Internet World Stats, 2012)

50% of the population access to Internet during a month

…BUT IS LATE

13.5% of Africans have access to Internet (Internet World Stats, 2012)

African represent only 10% of worldwide Internet users

DIGITAL IMPACTED POLITICS

USHAHIDI is a website that allowed geotag violence following the 2007

presidential elections in Kenya

DIGITAL IMPACTED POLITICS

Importance of social networks in mobilizing protesters during

the Arab revolutions of 2011

DIGITAL IMPACTED ECONOMY

The ICT sector represents 5% of the overall GDP of most African countries10% increase in mobile penetration leads to a 1.2% growth of GDP of an African country

AFRICA IS SOCIALIZING

Most visited websites in this countries sites are : Facebook, Twitter and YouTube

Social networks represent 1/5 of the time spent on Internet

AFRICA IS SOCIALIZING

MOST CONNECTED COUNTRIES ON FACEBOOK

Seychelles : 28%

Tunisia : 28%

Mauritius : 24%

SocialBakers, 2012

EGYPT IS

THE 1ST COUNTRY ON

FACEBOOK USERS

SOUTH AFRICA

WAS THE 1ST COUNTRY

ON TWEETS NUMBER

AFRICA IS MOBILIZING

90% of phones in Africa are mobile

735 million mobile subscribers (end of 2012)

Africa is the first continent in terms of "m-payment"

(Informa Telecoms & Media, 2012)

AFRICA IS MOBILIZING

THERE IS A DIGITAL GAP

BETWEEN COUNTRIES

AFRICA IS INNOVATING

Elikia is the first smartphone

developed in Africa

For sale since 2012 in Congo for 130 €

AFRICA IS ADAPTING

iCow informs farmers about gestation periods, feeding and milking of their cows

AFRICA STILL HAS CHALLENGES

Women are 25% less than men to have access to Internet(Intel "Women & Web Report, 2012)

@NaguibToihiri #SDW2013

THANKS