adv 420 ppt
Post on 15-Apr-2017
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Polo Ralph Lauren Digital Strategy
By Janeé Broadway
Target Audience 25 to 40 years old Disposable income Interested in quality
and a trusted brand
New Strategies Utilize social media Create new social media
accounts to expand reach
Utilize Inbound Marketing strategies
Strategies Continued Engage with followers Create incentives (create
call to action) Advertise sales and
special events Use more hash tags Link social media
accounts
Goals Increase visibility and
reach Increase followers,
shares, likes, favorites, etc.
Change customers into ambassadors
attract more people to landing page (entice them to make a purchase)
How? Create a unique post
featuring a call to action Limited time offer Contest (create an
incentive)
Advertise other social media accounts and website on every site Link them to increase
followers/visibility
How? (continued) Create catchy hash tags
Encourage followers to use it
Simple and short
Engage with followers Post pictures of them
showing off their newest Polo styles
Use Inbound Marketing to interact/create ambassadors
Create looks on YouTube
Budget/Timeline 4 to 5 months
Priming customers to become ambassadors
Visibility increases over time
Utilizing social media is free
Measuring Success Set monthly goals and
track any changes in followers, shares, likes, favorites, etc. Measure on each social
media platform Track landing page hits
Compare to sales and recent demand
Summary Utilize social media
by engaging with followers
Prime customers to become ambassadors
Use Inbound Marketing Strategies
Broaden reach Increase consumers
and sales
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