adapt or die - social trends and what they mean for brands
Post on 15-Aug-2015
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- 1. Adapt or Die Social trends and what they mean for brands Louise Goulden (Blonde) #signalnoise #socialmedia
- 2. Adapt or die Social trends and what they mean for brands
- 3. The rise of low-involvement digital. Integrated social for commercial ends. The importance of keeping it real.
- 4. The rise of low-involvement digital.
- 5. Average number of social media accounts
- 6. Messaging apps are on the brink over overtaking social networks in user numbers Big 4 social networks Big 4 messaging apps
- 7. Integrated social for commercial ends.
- 8. Seriously?
- 9. Social media to track intent.
- 10. Despicable Me 2 soundtrack released. Happy not a hit High impact, disruptive content Social media buzz Monitor reactions and track intent Opportunities to listen/buy across multiple channels Grammy win announcement with link to buy Get Lucky Email with pre- order special offer for album Happy best- selling single of 2014. Album #1 in 12 countries Could have stopped here Video shares Website visits Newsletter sign-ups
- 11. Social media for insight.
- 12. Social media for a single- minded purpose.
- 13. The importance of keeping it real.
- 14. Consumers, particularly Millennials, are increasingly discriminating between brands by looking for ethical behavior and sustainability. They are also looking for brands and companies with clear values. A growing number of brands are focusing on doing rather than talking as a marketing platform, using activism, innovation and philanthropy projects to connect with consumers and inspire marketing content. JWT The Future 100: Trends and change to watch in 2015
- 15. Thank you @GouldenRules
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