i have 6 questions for you!. question no. 1: do the following brands mean anything to you? unilever,...
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I HAVE 6 QUESTIONS FOR YOU!
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QUESTION NO. 1:
Do the following brands mean
anything to you?
Unilever, IKEA, Dr. Oetker
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QUESTION NO. 2:Do you know what this is?Svetlana Tisma, Kroatien
GertJan Bosman, Holland
Rosario Briguglio Cameo, Italien
Ayca Tanturk, Tyrkiet
Daniela Emonts-Gast, Tyskland
Jean-Marc Drubay, Frankrig
Lucie Capova, Tjekkiet
Piotr Bobrycki, Polen
Gabriella Renner, Ungarn
Ann-Sofie Olausson, Sverige
Piotr Bobrycki@OETKER_PL
Ece Arol/Turkey/Dr. Oetker/TR@OETKER_TR, Lucie Capova/Dr. Oetker/CZ@OETKER_CZ, Daniela Emonts-Gast/Marketing/Dr. Oetker/DE@OETKER_NOTES, Heike
Eichhorn/Marketing/oetker/CH@OETKER_CH, [email protected], Lidia Jarocka/Marketing/Dr. Oetker/PL@OETKER_PL, Silja Meyer/Marketing/Dr. Oetker/DE@OETKER_NOTES, Gabriella
Renner/Marketing/Budapest/Dr. Oetker/HU@OETKER_HU, Susanne Teilmann/Denmark/Oetker/DK@OETKER_DK, Svetlana Tisma/Marketing/Oetker/HR@Oetker_HR, [email protected],
Gert Jan Bosman/Benelux/oetker/BE@OETKER_BE, Rosario Briguglio/Marketing/Cameo/IT@CAMEO, Jean-Marc Drubay/Marketing Epicerie/Ancel/FR@Ancel, Alex
Vanderauwera/Benelux/oetker/BE@OETKER_BE, Verena Bammert/Marketing/Dr. Oetker/DE@OETKER_NOTES, Marina Cinque/Marketing/Cameo/IT@Cameo, Ioan Cozma/Dr.
Oetker/RO@OETKER_RO, Igor Dolezel/Dr. Oetker/CZ@OETKER_CZ, Tony Eriksson/Sweden/Oetker/DK@OETKER_DK, Max Fock/Marketing/Cameo/IT@Cameo, Axel
Goerner/Benelux/oetker/BE@OETKER_BE, Klaus Groening/Sprzedaz/Dr. Oetker/PL@OETKER_PL, Monika Heimes-Poehl/Marketing/Dr. Oetker/DE@OETKER_NOTES, Katariina
Hovisilta/Finland/Oetker/DK@OETKER_DK, Ignac Jadanec/GF/Oetker/HR@Oetker_HR, Csaba Kálmán/Ügyvezetés/Budapest/Dr. Oetker/HU@OETKER_HU, Thomas Kehl/International Ost/Dr.
Oetker/DE@OETKER_NOTES, Olaf Cordts/International Ost/Dr. Oetker/DE@OETKER_NOTES, Zdenek Kvinta/Dr. Oetker/CZ@OETKER_CZ, Pirkka Peltoniemi/Finland/Oetker/DK@OETKER_DK,
[email protected], Cuneyt Sezener/Turkey/Dr. Oetker/TR@OETKER_TR, "Sabrina Torquato" <[email protected]>
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QUESTION NO. 3:
What is the purpose of ICOM?
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QUESTION NO. 4:
How many hours are you willing
to spend on a new bizz pitch?
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QUESTION NO. 5:
Is your agency able to follow a
strategic direction?
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QUESTION NO. 6:
Do you think it is a good idea to
have one global brand as a client
in ICOM that can get us close to
many other world wide brands?
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IN 2006 TGB IS RUNNING IN FOLLOWING
COUNTRIES:Finland will do EURO 500.000 in turnover in 2006 (4 mill.)
Sweden will do EURO 1 mill. in turnover in 2006 (9 mill.)
Czech. Republic
Poland
Norway
COUNTRIES PREPARING TGB FOR 2007:France estimates EURO 4 mill. in budget (50 mill.)
Slovakia
Netherlands
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THE KEY WORDS FOR A
SUCCESSFUL GREAT BAKE: 1. Focus on the hole platform of partners - not only the sponsors.
2. The effects of synergy between the retail and the industrie is an
important and a necessary part of the marketing strategy for the industrie
to be sponsors for The Great Bake.
3. You have to believe in the concept to sell the concept: The great cause
of bringing families together while having spending a great time baking.
Follow the directions!
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THE RESULT OF FOLLOWING
THE KEY WORDS IN DENMARK
IN 2005 (5 MILL.)
Money earned: EURO 1 mill.
Agency income: EURO 600.000
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CAMPAIGN, 2006:
RESULTS, 2005:48% awareness
24% of the Danish
households were baking
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THE GREAT BAKE IN FINLAND
“The good guy in the class”
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SPONSORS IN FINLAND
GOLDEN SILVER PRONZE GOOD WILL AMBASSADORS
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CAMPAIGN DESCRIPTION
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TV PROGRAM
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RECIPE PULL-OUT SUPPLEMENT
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DRAWING CONTEST FOR SCHOOLS AND KINDER GARDENS
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POS ACTIVITIES & RETAIL
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CAMPAIGN CALENDER