1. 1. Adapt or Die Social trends and what they mean for brands Louise Goulden (Blonde) #signalnoise #socialmedia
2. 2. Adapt or die Social trends and what they mean for brands
3. 3. The rise of low-involvement digital. Integrated social for commercial ends. The importance of keeping it real.
4. 4. The rise of low-involvement digital.
5. 5. Average number of social media accounts
6. 6. Messaging apps are on the brink over overtaking social networks in user numbers Big 4 social networks Big 4 messaging apps
7. 7. Integrated social for commercial ends.
8. 8. Seriously?
9. 9. Social media to track intent.
10. 10. Despicable Me 2 soundtrack released. Happy not a hit High impact, disruptive content Social media buzz Monitor reactions and track intent Opportunities to listen/buy across multiple channels Grammy win announcement with link to buy Get Lucky Email with pre- order special offer for album Happy best- selling single of 2014. Album #1 in 12 countries Could have stopped here Video shares Website visits Newsletter sign-ups
11. 11. Social media for insight.
12. 12. Social media for a single- minded purpose.
13. 13. The importance of keeping it real.
14. 14. Consumers, particularly Millennials, are increasingly discriminating between brands by looking for ethical behavior and sustainability. They are also looking for brands and companies with clear values. A growing number of brands are focusing on doing rather than talking as a marketing platform, using activism, innovation and philanthropy projects to connect with consumers and inspire marketing content. JWT The Future 100: Trends and change to watch in 2015
15. 15. Thank you @GouldenRules