a unique business blogging strategy

Christine RochelleVP OperationsPCG Digital Marketing

WORKSHOP GOALS

• Blogging for a business brand• Writing for an audience• Share your voice online• Additional linking strategies

WHERE IS YOUR MESSAGE GOING?

• 86% of people skip TV commercials

• 44% of direct mail is never opened

• 91% of email users have opt out of emails they subscribed to

• 200 million Americans are on FTC’s “Do Not Call” list

• Nearly 54% of people looking for information do not go to the Yellow Pages

WHERE IS YOUR MESSAGE GOING?

• 67% of B2C companies have acquired a customer through Facebook

• 2/3 of marketers say their company blog is “critical” to their business

• 57% of businesses have acquired a customer through their blog

• The average budget spent on company blogs & social media has doubled

• 83% of marketers believe Facebook is “critical” to their business

BLOGGING FOR YOUR BUSINESS

BLOGGING IS IMPORTANT…

‘CAUSE THEY SAID SO.

GET STARTED

Define your brand.-How should readers define your business?

Research competitors’ blogs.-What is their brand?-How are they engaging with readers?

Audit your current content.-Website-Videos, Social Media

Write down your goals. -What will blogging achieve for you? -What is your timeline for success?

KNOW YOUR AUDIENCE

What do your readers need most?What are the biggest problems they are looking to solve?What information are they searching for?What trends are influencing your business or success?*

*Hubspot.com

CREATE YOUR ROADMAP

Pick your platform-Wordpress-Blogger-SquareSpace

Identify your sharing networks and other content tools-Slideshare – share PDFs like brochures-YouTube – videos-Twitter-Facebook-Pinterest – photos & videos

Editorial Calendar

Contributors and Editors

Posting dates

Topics covered

Call to actions

Schedule time for engagement

CREATE YOUR ROADMAP

CREATE YOUR ROADMAP

Industry buzz

Local news

Staff chatter

Social conversations

Content library*

BLOGGING TOPICS

SHARE YOUR VOICE

Twitter is more effective in generating views on your blog, especially for news about your business.*

Average views:

Twitter: 2.2 views

LinkedIn: 2 views

Facebook: 1.7 views

*MediaBistro

SHARE YOUR VOICE

Add a photo: 14% increase in engagement

Add a video: double your engagement

Add photo, video & audio: 3.5x the engagement

SHARE & LINK

SHARE & LINK

SHARE & LINK

SHARE & LINK

Mandate a disclosure policy that complies with the law

Make sure people who work for you or with you know what the rules are

Monitor what they’re doing on your behalf

FINAL THOUGHTS

Create your blogging roadmap

Know your audience

Be consistent

Share smart

Use creative link strategies

Be yourself, show personality, and have fun!

Christine RochelleVP OperationsPCG Digital Marketing

@CLRochelleChristine@PCGmailer.comChristineRochelle.com