the best b2b content marketing strategy ("ninja-jedi" blogging)
TRANSCRIPT
Actionable, No-BS B2B Content Strategy That Works
17 Simple & Proven Principles to Live By
Me (circa 2009)
The crew (today)
Before we get geeky on SEO, let’s get real
for a minute.
It starts with youSEO: self-effectiveness optimization.
Typical marketer
✓ WAY too many options
✓ WAY too little focus
✓ WAY too little feedback
✓ WAY too little time
✓ WAY too much stress
✓ Focused, effective prioritization
✓ Driven by “user stories” & feedback
✓ “Sprints” force focus & drive productivity
✓ Backlogs kept for “other stuff”
✓ Get more accomplished
✓ Be less stressed
The Agile marketer
FOCUS
Now onto SEO.Wait, isn’t SEO dying?
Well, what’s your experience?
Tell me about your experiences w/ SEO & your results. Do you consider it a good investment?
The obligatory, most
overused & still largely
misunderstood idea…
“Content is King”
BIG QUESTIONS:How are we choosing
content topics?The least asked, most important question ever
If this is you,I have gifts for
you.
Dude 1: We should blog, what should we blog about?
Dude 2: I don’t know, maybe XYZ, someone asked me about it.
Dude 3: No way, we should totally blog about PDQ, it’s HOT!
Boss Lady: Damn these blogs, what’s the world coming to?
CONSENSUS: Dude 3’s idea, which sucked, took 3 months to publish & generated a whopping 12 pageviews. Well done, sir.
Here’s how it [unfortunately] goes in a lot of cases...
We call this approach “Blind Blogging”
Widely popular. But not so effective. Is there an alternative to blind blogging?
Ninja-Jedi blogging
Keyword Research
Content Theming
Content Strategy
=
Your new content strategy
+
I <3 keyword research
Keys to successful KW Research
1.Stay organized (lists get BIG quickly)
2.Categorize by topic & intent
3.Flesh it out! There’s always more
4.Go beyond volume metrics
Your “Keyword Universe”
Search suggest
OR ubersuggest! Because sleeping is cool too.
Soovle / Keyword.io
Market Samurai FTWBecause it brings you joy.
I <3 content theming
Why theming?
1.Authority / relevancy / ranking
2.Leverage sound internal linking
3.Attract links externally
4.You can repurpose it to the hills!
Keys to successful theming
1.Let the user guide the content
2.Appeal to various stages of buy cycle
3.Use content compilation as conversion mechanism
Do this & you will soon be known as…The Ninja-Jedi Blogger
Know thy user (the next big thing)
Poll ‘em
Chat ‘em up
Study ‘em
Give ‘em some sugar
(Super-secret weapon)
Micro formatsBecause meta keywords weren’t
cutting the mustard.
Questions? Let’s Chat.Chris Mechanic
CEO & co-founder, [email protected]
443-927-9175
Wanna learn more digital strategies for B2B?
Download our free case study here >>