a structured approach to developing & communicating your ...2018/07/02 · 3 ways to more...
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A structured approach to developing & communicating your next asset management message
Chris Champion, NAMS Canadachris.champion@namscanada.org
3 ways to more effectively present and communicate your message
Chris ChampionManaging Director, NAMS Canada
Director International, IPWEA - Secretary General, IFME
Greatest challenge for professional staffis communication
How can I improve mypresentation skills & confidence?
This problem stands in the way ofeffective outcomes and career progression
Fortunately, research & methods are availablethat provide a solution
3 ways to more effectively present and communicate your message
1. Understandthe Rule of 3
2. Use astoryboard
3. Design toreinforce message
1. Understand how the mind works:The Rule of Three
The mind processes informationin two channels
The mind pays attention to onlya few pieces of information
The mind needs helpto organise & integrate what’s important
The assumption aligns with the 3 types of memory
sensory long-termworking
The reality we face isthe eye of the needle
In the old way, the needle is quickly overloaded
With BBP you reduce the load
1. Understand how the mind works:The Rule of Three
3 ways to more effectively present and communicate your message
1. Understandthe Rule of 3
2. Use astoryboard
3. Design toreinforce message
2. Develop a clear storyusing a storyboard template
STORYBOARD
Storyboard Template
Act I. Set up the story
Act II. Develop the action
Act III. Frame the resolution
Act I. The first 5 slidesSet up the story with the audience in mind
SettingWhere am I?
RoleWho am I here?
Point AWhat challenge do I face?
Point BWhere do I want to be?
Call to actionHow do I get from A to B?
Act I.Set up the story with the audience in mind
Storyboard TemplateAct I. Set up the story
Act II. Develop the action
Act III.Frame the resolution
Storyboard TemplateAct I. Set up the story
Act II. Develop the action
Act III.Frame the resolution
Act II. Develop the action in 3 parts
Act II. Develop the action in 3 parts
Act II. Develop the action in 3 parts
Act II. Develop the action in 3 parts
1. Understand how the mind works:The Rule of Three
2. Develop a clear storyusing a storyboard template
STORYBOARD
3. Design your slidesto reinforce the message
Visually highlight the structure and ideas
Write a headline that explains the main idea
3. Design your slides to reinforce your message
Visually highlight the structure and ideas
3. Design your slides to reinforce your message
Write a headline that explains the main idea
3. Design your slides to reinforce your message
Reduce overload by removing text off the screen
3. Design your slides to reinforce your message
Reduce overload by removing text off the screen
Storyboard Template
Act I. Set up the story
Act II.Develop the action in 3 parts
Act III.Frame the resolution
Storyboard Template
Act I. Set up the story
Act II.Develop the action in 3 parts
Act III.Frame the resolution
Act III. Frame the solution to bring it all together
Act III. Frame the solution to bring it all together
Turning Point The crisis The solution The climax The resolution
Beyond Bullets Points approach demonstrateshow to achieve focused outcomes
Your career progression can be stifledby poor communication
3 ways to more effectively present and communicate your message
1. Understandthe Rule of 3
2. Use astoryboard
3. Design toreinforce message
You will have added confidence
to tell your story
Writing a script• Setting the scene
• Outlining the infrastructure problem• Where do we start?• Providing a solution:
• Online Professional Certificate
• Tell a story: 3 key elements• Learn skills; write AMP; earn qualification• 8 online modules; recorded; engaging• But don’t believe us: Testimonials
• Design reinforces the message
• Bringing it all together: Call to Action
3 structured ways to develop and communicate your AM message
Chris ChampionManaging Director, NAMS Canada
Director International, IPWEA - Secretary General, IFME
Credits & references
< BeyondBulletPoints.com
< /the-first-five-slides
Credits & references
PresenterMedia.com >
iStockphoto.com
chris.champion@namscanada.org
< BeyondBulletPoints.com
< /the-first-five-slides
A structured approach to developing & communicating your next asset management message
Chris Champion, NAMS Canadachris.champion@namscanada.org
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