publicity publicly communicating your accomplishments
TRANSCRIPT
PublicityPublicly communicating your
accomplishments
In our town, many people don’t understand what Rotary is all about
What the heckIs Rotary?
You may have the same problem
A Club Publicity Strategy
• Create a small committee• Focus on the results of your clubs efforts• Communicate with the public directly• Build relationships with local media• Follow up, Follow up, Follow up • GetRotary.org Movement
Create a Small Committee
• Publicity Chair (Press Releases)–Website/Bulletin/GetRotary Editor– Social Media Editor (In Meeting)– Social Media Editor (Programs)– Social Media Editor (Special Events)–Photographer
Focus on Results
• New Generations: Scholarships, RYLA, Interact• Vocational Service: Business/Employee of the Year• Club Service: Rotarian of the Year• International Service: Building Bathrooms in a South
African school• Community Service: New drinking fountain at a park
Communicate with Public & Media
• Public (Facebook & Twitter) Weekly: Programs, Club newsletter, Meeting
highlights Monthly: Special events, Scholarships, Special
Speakers/Programs, Gifts
• Media (Phone, Email, Facebook & Twitter) Monthly: Scholarships, Special Speakers/Programs, All
Gifts with Photos Quarterly: Large gifts, Community & International
Projects
Build Relationships w/ Local Media
• Ask your membership who can introduce you to news directors THEN call them and take them to lunch
• Provide Press Releases via email & twitter• Comment and converse with local news media on
facebook and twitter• Have members who have strong relationship with
media submit your news releases
Follow up, Follow up, Follow up
• Send your release to news media• Call the person to make sure they received it• Ask them if they can run your story/release• Follow up with a thank you for running
• The squeaky wheel gets the grease!
The GetRotary.org Movement
• District and worldwide move to educate the public about Rotary.
• Primary Focus: Stories about how Rotary benefits the your community
• Secondary Focus: Club accomplishments
The GetRotary.org Campaigns
• Website: Events, Article Submission• Facebook: Events, Comments and News• Email: Newsletters, Club Accomplishments• Radio: 1400 Radio Spots in Jan-Feb• Traffic: $120,000 Google Grant driving thousands
of visitors per month.
Using GetRotary.org - Training
• Webinar: First Saturday of every month• Invitations are emails to club board members• Required to obtain a username & password• Covers: Publishing articles, galleries & events
Publicity Resources
• http://goo.gl/ZqD3u– After Event Thank You Letter.docx– Information Press Release.docx– Publicizing The Event.docx– SAMPLE CALENDAR ANNOUNCEMENT.docx– Ten Media Tips.docx– Working with the media.docx
Thank you!