a short guide to cim qualifications - webinar presentation

Quentin CroweFounder of a CIM Accredited Study Centre

A short guide to CIM Qualifications

17 May 2016

2Tell me about you

3Agenda

Benefits

Suitability &

Progression

Overview

Case Studies

FAQs

Next Steps

Credentials

■ 14 Years CIM UK and International experience

■ Results■ Alumni Feedback■ Industry Links

5WhyGlobal

Recognition

Chartered Status

Employability – Job

Specifications

Relevance

Skills=

CONFIDENCE

6CIM Membership Benefits

■ Events■ Network■ Library Services■ Content – Catalyst, Blogs■ Mentoring

7

Suitability

8

Enterprise

Foundation Certificate in Marketing• New to marketing• No academic entry requirements

Certificate in Professional Marketing• Aspiring marketers • Marketing support roles• A levels/degree

Diploma in Professional Marketing• Marketers in operational, supervisory or management roles• Degree (business/ marketing)Postgraduate Diploma in Marketing

• Experienced marketers and senior business people• Masters

Suitability & Progression

9

Programme Overview

10Modules

Foundation Certificate in Marketing

Marketing Principles (Mandatory)

Customer Communications (Elective) Digital Essentials (Elective)

Certificate in Professional Marketing

Marketing (Mandatory)

Integrated Communications (Mandatory)

Digital Marketing (Elective)

Customer Experience (Elective)

Diploma in Professional Marketing

Strategic Marketing (Mandatory)

Mastering Metrics (Mandatory)

Digital Strategy (Elective)

Driving Innovation (Elective)

Professional Postgraduate Diploma Emerging Themes Marketing Leadership

& PlanningManaging the

Corporate Reputation Analysis & Decision

10

11Delivery And Assessment

■ 3 Exam boards- December- April- July

■ Assessment methodologies- Multi-choice- Exams- Work-based assignments

11

12CIM Foundation CertificateFoundation

Certificate in Marketing

Marketing Principles

(Mandatory)

Customer Communication

s (Elective)

Digital Essentials (Elective)

Suitability

Knowledge and Skills

Modules• Mandatory• Electives• Exemptions

Assessment

13CIM Professional Certificate

Certificate in Professional Marketing

Marketing (Mandatory)

Integrated Communications (Mandatory)

Digital Marketing (Elective)

Customer Experience (Elective)

Suitability

Knowledge and Skills

Modules• Mandatory• Electives• Exemptions

Assessment

14CIM Professional Diploma

Suitability

Knowledge and Skills

Modules• Mandatory• Electives• Exemptions

Assessment

Diploma in Professional Marketing

Strategic Marketing

(Mandatory)Mastering Metrics

(Mandatory)Digital Strategy

(Elective)Driving

Innovation (Elective)

15

Progression advice

16

Case Studies

Clare Bates

■ CIM Postgraduate Diploma

Sarah Hernandez

■ CIM Diploma

Current Trends

■ Professional Services■ Charities■ SMEs

20

Next StepsFind a study centre

cim.co.uk/qualifications/study-centres/

21FAQs

■ How long will the programme take to complete?■ What is the workload?■ What if I fail?■ What if I realise I am at the wrong level■ When can I start?■ How can I study?■ How do I choose between study centres??

22

Q&A

23

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