a short guide to cim qualifications - webinar presentation
TRANSCRIPT
Quentin CroweFounder of a CIM Accredited Study Centre
A short guide to CIM Qualifications
17 May 2016
2Tell me about you
3Agenda
Benefits
Suitability &
Progression
Overview
Case Studies
FAQs
Next Steps
Credentials
■ 14 Years CIM UK and International experience
■ Results■ Alumni Feedback■ Industry Links
5WhyGlobal
Recognition
Chartered Status
Employability – Job
Specifications
Relevance
Skills=
CONFIDENCE
6CIM Membership Benefits
■ Events■ Network■ Library Services■ Content – Catalyst, Blogs■ Mentoring
7
Suitability
8
Enterprise
Foundation Certificate in Marketing• New to marketing• No academic entry requirements
Certificate in Professional Marketing• Aspiring marketers • Marketing support roles• A levels/degree
Diploma in Professional Marketing• Marketers in operational, supervisory or management roles• Degree (business/ marketing)Postgraduate Diploma in Marketing
• Experienced marketers and senior business people• Masters
Suitability & Progression
9
Programme Overview
10Modules
Foundation Certificate in Marketing
Marketing Principles (Mandatory)
Customer Communications (Elective) Digital Essentials (Elective)
Certificate in Professional Marketing
Marketing (Mandatory)
Integrated Communications (Mandatory)
Digital Marketing (Elective)
Customer Experience (Elective)
Diploma in Professional Marketing
Strategic Marketing (Mandatory)
Mastering Metrics (Mandatory)
Digital Strategy (Elective)
Driving Innovation (Elective)
Professional Postgraduate Diploma Emerging Themes Marketing Leadership
& PlanningManaging the
Corporate Reputation Analysis & Decision
10
11Delivery And Assessment
■ 3 Exam boards- December- April- July
■ Assessment methodologies- Multi-choice- Exams- Work-based assignments
11
12CIM Foundation CertificateFoundation
Certificate in Marketing
Marketing Principles
(Mandatory)
Customer Communication
s (Elective)
Digital Essentials (Elective)
Suitability
Knowledge and Skills
Modules• Mandatory• Electives• Exemptions
Assessment
13CIM Professional Certificate
Certificate in Professional Marketing
Marketing (Mandatory)
Integrated Communications (Mandatory)
Digital Marketing (Elective)
Customer Experience (Elective)
Suitability
Knowledge and Skills
Modules• Mandatory• Electives• Exemptions
Assessment
14CIM Professional Diploma
Suitability
Knowledge and Skills
Modules• Mandatory• Electives• Exemptions
Assessment
Diploma in Professional Marketing
Strategic Marketing
(Mandatory)Mastering Metrics
(Mandatory)Digital Strategy
(Elective)Driving
Innovation (Elective)
15
Progression advice
16
Case Studies
Clare Bates
■ CIM Postgraduate Diploma
Sarah Hernandez
■ CIM Diploma
Current Trends
■ Professional Services■ Charities■ SMEs
20
Next StepsFind a study centre
cim.co.uk/qualifications/study-centres/
21FAQs
■ How long will the programme take to complete?■ What is the workload?■ What if I fail?■ What if I realise I am at the wrong level■ When can I start?■ How can I study?■ How do I choose between study centres??
22
Q&A
23
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