7 ways to build a brand that attracts top talent
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Confidential and Proprietary © Glassdoor, Inc. 2008-2015#Glassdoor
7 Ways to Build a BrandThat Attracts Top Talent
Confidential and Proprietary © Glassdoor, Inc. 2008-2015#Glassdoor
Featured Speakers
Kira FedererProduct Marketing Manager
at Glassdoor
Rusty LindquistVP, HR Insightsat BambooHR
Confidential and Proprietary © Glassdoor, Inc. 2008-2015#Glassdoor
Benefits of an Employer Brand
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49.7deciding if a job opening
is right for them
seconds
Job seekers spend
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The Golden Circle
vWHY
How
What
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The Golden Circle
vWHY
How
What
Outside-In (conventional) Inside-Out (remarkable)
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Anatomy of Employer Brand
vWHYValuesMissionBeliefs
How
What
Outside-In (conventional) Inside-Out (remarkable)
Culture
Corp.
Bra
ndHR Activities
Employee Perception Candidate Perception
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Benefits of a Strong Employer Brand
Recruitment costs
Awareness
Candidate quantity
Candidate quality
Acceptance rate
Negotiating power
Employee Retention
Employee Engagement
Employee Performance
Work Culture
Organizational Performance
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What Is HR’s Role?
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Who Should Be in Charge
of employers believe HR should be primarily in charge of developing the corporate brand
51%
45% of employers think HR should be a stakeholder in their corporate brand
Source: http://www.jobscience.com/blog/branding-your-business-to-attract-the-best-candidates/
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What Is HR’s Role
Measure
Report
Collaborate
Train
Coach
Initiate
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7 Ways to Build a Brand That Attracts Top Talent
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Get Social1
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Get Social Step 1
Create a presence on social
Highlight company awards, holidays and milestones
Encourage your employees to have a voice and use searchable hashtags
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Get Social: Utilize Photos and Videos Step 1
Encourage viral photos and videos in all departments
Show the real “you” on a career blog or through social posts
Let employees be who they are
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Treat Every Candidate Likea Customer2
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Treat Every Candidate Like a Customer Step 2
Audit interview reviews
Always close the loop with candidates
Respond to interview reviews
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Reinforce Your Core Values, Mission, and Culture3
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Reinforce Your Core Values Step 3
Include in your EVP and promote everywhere
Create a sense of purpose for employees
Empower employees to be an active part
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Managing Results Step 3
Beliefs
BehaviorsResults
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Reinforce Your Core Values
vWHYValuesMissionBeliefs
How
What
Outside-In (conventional) Inside-Out (remarkable)
Culture
Corp.
Bra
ndHR Activities
Employee Perception Candidate Perception
Confidential and Proprietary © Glassdoor, Inc. 2008-2015#Glassdoor
Ask for Feedback4
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Ask for Feedback Step 4
Don’t wait until review cyclesto ask for feedback
Encourage constant feedback
Take the good with the bad
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Adapt Based on Feedback Step 4
Employer branding is notset it and forget it
Test messaging and getemployee buy-in
Create work hours that cater to your evolving work environment
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Respond to Reviews on Glassdoor5
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Respond to Reviews Step 5
Join the conversation
Compliment the good and appreciate the bad
Show candidates that you value and are receptive to employee feedback
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Get Involved in the Community6
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Get Involved in the Community Step 6
Get your employees involvedin the community
Build CSR programs
Post a calendar to promote company involvement
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Encourage Employees to Become Brand Ambassadors7
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Encourage Employees to BecomeBrand Ambassadors
Step 7
Encourage employees to wear company gear
Involve employees in thehiring process
Utilize referral programs
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Pro Tip
Download Employer Branding for Dummies to help you with your strategy!
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Receive a free job posting on our ATS and full HRIS
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Confidential and Proprietary © Glassdoor, Inc. 2008-2015#Glassdoor
Questions?kira.federer@glassdoor.com
rusty@bamboohr.com
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