7 ways to build a brand that attracts top talent

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7 Ways to Build a BrandThat Attracts Top Talent


Featured Speakers

Kira FedererProduct Marketing Manager

at Glassdoor

Rusty LindquistVP, HR Insightsat BambooHR


Benefits of an Employer Brand


49.7deciding if a job opening

is right for them

seconds

Job seekers spend


The Golden Circle

vWHY

How

What


The Golden Circle

vWHY

How

What

Outside-In (conventional) Inside-Out (remarkable)


Anatomy of Employer Brand

vWHYValuesMissionBeliefs

How

What


Culture

Corp.

Bra

ndHR Activities

Employee Perception Candidate Perception


Benefits of a Strong Employer Brand

Recruitment costs

Awareness

Candidate quantity

Candidate quality

Acceptance rate

Negotiating power

Employee Retention

Employee Engagement

Employee Performance

Work Culture

Organizational Performance


What Is HR’s Role?


Who Should Be in Charge

of employers believe HR should be primarily in charge of developing the corporate brand

51%

45% of employers think HR should be a stakeholder in their corporate brand

Source: http://www.jobscience.com/blog/branding-your-business-to-attract-the-best-candidates/


What Is HR’s Role

Measure

Report

Collaborate

Train

Coach

Initiate


7 Ways to Build a Brand That Attracts Top Talent


Get Social1


Get Social Step 1

Create a presence on social

Highlight company awards, holidays and milestones

Encourage your employees to have a voice and use searchable hashtags


Get Social: Utilize Photos and Videos Step 1

Encourage viral photos and videos in all departments

Show the real “you” on a career blog or through social posts

Let employees be who they are


Treat Every Candidate Likea Customer2


Treat Every Candidate Like a Customer Step 2

Audit interview reviews

Always close the loop with candidates

Respond to interview reviews


Reinforce Your Core Values, Mission, and Culture3


Reinforce Your Core Values Step 3

Include in your EVP and promote everywhere

Create a sense of purpose for employees

Empower employees to be an active part


Managing Results Step 3

Beliefs

BehaviorsResults


Reinforce Your Core Values

vWHYValuesMissionBeliefs

How

What


Culture

Corp.

Bra

ndHR Activities

Employee Perception Candidate Perception


Ask for Feedback4


Ask for Feedback Step 4

Don’t wait until review cyclesto ask for feedback

Encourage constant feedback

Take the good with the bad


Adapt Based on Feedback Step 4

Employer branding is notset it and forget it

Test messaging and getemployee buy-in

Create work hours that cater to your evolving work environment


Respond to Reviews on Glassdoor5


Respond to Reviews Step 5

Join the conversation

Compliment the good and appreciate the bad

Show candidates that you value and are receptive to employee feedback


Get Involved in the Community6


Get Involved in the Community Step 6

Get your employees involvedin the community

Build CSR programs

Post a calendar to promote company involvement


Encourage Employees to Become Brand Ambassadors7


Encourage Employees to BecomeBrand Ambassadors

Step 7

Encourage employees to wear company gear

Involve employees in thehiring process

Utilize referral programs


Pro Tip

Download Employer Branding for Dummies to help you with your strategy!


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7 ways to build a brand that attracts top talent

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