Ways to win @ attracting talent

Rick Maré

Founder and CEO

ATC 2015

Introduction

• We will look at 3 winning approaches to meet your goals

• Ways for you to focus on what matters today

• We will look at some core candidate experiences on desktop and mobile – good and bad

• How to walk away a winner today!

ATC 2015

Background

• Quality staff for life – now a myth! Your brand matters.

• Corporate recruiting teams engage differently to recruiters

• PWC 2014 Survey – 2 out of 3 CEO access to quality staff a threat to growth

• Today we are deeper into a digital age than ever before • The candidate journey starting position has changed and

influencers have changed • Bersin by Deloitte research from 2014 showed career sites

were top source of hire in 2014 ?!!! • Creating the right strategy in line with candidate expectations

is now a must – current state and future state – Candidates don’t care about how the organisation sees itself – it cares about the experience – 63% mobile

ATC 2015

ATC 2015

ATC 2015

Quick Poll – please participate

• Are you happy with your company’s own digital sourcing channels?

• Are held back by IT/marketing in achieving your goals? • Who here has tried to engage with your own brand in a

recruiting capacity across all devices and was happy with the outcome?

ATC 2015

Our Research

• Only 0% were 100% happy with the candidate experience

• 80% of corporate recruiters are frustrated by lack of control and the reliance on IT/Marketing

• Only 2% of corporate career sites provided a true mobile responsive experience

ATC 2015

What experience do you provide?

ATC 2015

Happy?

ATC 2015

Frustrated?

ATC 2015

Many more channels to source from but also to focus on!

• Create an ecosystem • Building your foundation is

key • Marketing optimisation –

your investment needs to be optimised

• All roads lead to your brand – they are all interconnected

• You candidate is potentially your customer and vice versa

• Think like a marketer and a candidate!

ATC 2015

3 ways you can fix your sourcing strategy, look good, optimise your marketing and protect your brand

ATC 2015

# 1 - Attract

• Arguably the most important step – if you fail this nothing else matters

• Employer Brand – protect • Social Recruiting • Search Engine Optimisation (SEO) • Content Marketing • Job Search

ATC 2015

ATC 2015

# 2 - Market

• After you successfully attracted you need keep the marketing engine runnning

• Job Alerts Create talent networks - • Content Marketing • Campaigns • QR Codes

ATC 2015

ATC 2015

# 3 - Convert

• Responsive web design • Apply Page • Social Integration • Profile and Resume Upload • Don’t rely on your ATS to provide the

best experience!

ATC 2015

ATC 2015

Your ecosystem if you do all 3 things right!

ATC 2015

Let’s have a look at some real live examples!

ATC 2015

How do you compare against these? Examples of global brands who have serious challenges - desktop

ATC 2015

How do you compare against these? Examples of global brands who have serious challenges - mobile

ATC 2015

How to turn your corporate recruiting team into a winner and be the business hero!

ATC 2015

In Summary

• As HR professionals and Corporate Recruiters you need to build a case for taking back control – your CEO wants you to do so!!

• Your career site is the gateway to your candidate brand – it needs to be your #1 priority! Take back some of the 1/3

• Do NOT embark on marketing, social media, communities unless you have your foundation working and you can do what most candidates want to do when they visit your career site – look and apply for jobs

• It can significantly impact your recruitment spend

• Remember – Attract – Market - Convert

ATC 2015

A bit about JXT:

JXT has been on a mission to reinvent the way candidates engage with corporate recruiting teams. JXT has created a recruitment marketing cloud platform that removes all known barriers from your digital recruitment process. The JXT platform provides everything companies need to make a significant transformation I their digital hiring process, built on a modern cloud framework that solves the unique customization, compliance, integration and analytics needs of the world’s largest companies. Unlike system of old it is candidate centric and as a result recruiters and hiring teams can readily use a platform that was designed form them that enhances their brand and provides serious engagement.

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