6 gym design trends to avoid at all costs

6GYM DESIGN TRENDS

TO AVOIDAT ALL

COSTS

Presented By Cuoco Black:

Gym Design and PowerBranding

DISCLAIMER:

*This presentation is not a critical reflection of the facilities illustrated within.

*It identifies common design aesthetics which define a trend.

*Each design style is successful on the merits of its ability to satisfy the needs of

its target demographic.

*Our goal is to offer our growing client base alternative design models which

reinforce their brands rather than adopting trends.

*

TREND

1BOUTIQUE DESIGN

Trend 1: Boutique Design

Aesthetic: Modern Sophisticated Sparse

In Question: Design Says Nothing About Gym Or Fitness

TREND

2BETTER SAMENESS

Trend 2: Better Sameness

Aesthetic: A Logo - A Slogan - A Color (or two)

In Question: Low Membership Fees Drive Sales Not Loyalty To The Brand

TREND

3MUSCLE GYM

Trend 3: Muscle Gym

Aesthetic: Seas Of Fitness Equipment - Banal Lighting – Requisite TV’s

In Question: A Monolithic 80’s Style Generally Updated And Minimally Branded

TREND

4BOXING GYM

Trend 4: Boxing Gym

Aesthetic: A Boxing Ring - Heavy Bags - Juvenile Color Schemes

In Question: Minimal Design Or A Lack Thereof

TREND

5MMA GYM

Trend 5: MMA Gym

Aesthetic: Industrial Minimalism – Steel Beams – Fluorescent Lighting

In Question: All Players Of This Model Employ Red and Gray – Why?

TREND

6CROSS FIT GYM

Trend 6: Cross Fit Gym

Aesthetic: Minimal Spaces Arguably Embellished With Junkyard Scraps

In Question: Uninspired Dismal And Roughshod Aesthetics

Gym Design Trends

Brands

The Concept Club Gym Design Model

Rejects Trends In Favor Of Unique Brands

see more at:

http://www.fitnesscenterdesign.com/

About Cuoco Black:

Cuoco Black is a former faculty member of the New York School of Interior Design, natural bodybuilder, and creator of the Concept Club Gym Design Model. He or his work has been published in Fitness RX for Men, Club Industry Fitness Business Pro, Health Gauge, The New York Times, Bloomberg.com and Bravo TV. His services includes, Fitness Center Interior Design, PowerBranding and Gym Franchise Development.

Contact: info@cuocoblack.com