6 gym design trends to avoid at all costs
DESCRIPTION
New entrants to the fitness industry, should at all costs, avoid the six gym design trends illustrated in this presentation. This short PowerPoint presentation classifies the gym design trends which hold the fitness industry in a death spiral of better sameness. Employing internet screen captures and short succinct commentary, the author outlines the repetitive and cliched aesthetics which define each trend. The purpose of the presentation is twofold. First, provide the fitness industry with its first benchmark of club design in an effort to spur a dialogue for new gym models. Second, increase the ability for new players in the arena to reject the trends in favor of unique gym models which reinforce their own brand.TRANSCRIPT
6GYM DESIGN TRENDS
TO AVOIDAT ALL
COSTS
Presented By Cuoco Black:
Gym Design and PowerBranding
DISCLAIMER:
*This presentation is not a critical reflection of the facilities illustrated within.
*It identifies common design aesthetics which define a trend.
*Each design style is successful on the merits of its ability to satisfy the needs of
its target demographic.
*Our goal is to offer our growing client base alternative design models which
reinforce their brands rather than adopting trends.
*
TREND
1BOUTIQUE DESIGN
Trend 1: Boutique Design
Aesthetic: Modern Sophisticated Sparse
In Question: Design Says Nothing About Gym Or Fitness
TREND
2BETTER SAMENESS
Trend 2: Better Sameness
Aesthetic: A Logo - A Slogan - A Color (or two)
In Question: Low Membership Fees Drive Sales Not Loyalty To The Brand
TREND
3MUSCLE GYM
Trend 3: Muscle Gym
Aesthetic: Seas Of Fitness Equipment - Banal Lighting – Requisite TV’s
In Question: A Monolithic 80’s Style Generally Updated And Minimally Branded
TREND
4BOXING GYM
Trend 4: Boxing Gym
Aesthetic: A Boxing Ring - Heavy Bags - Juvenile Color Schemes
In Question: Minimal Design Or A Lack Thereof
TREND
5MMA GYM
Trend 5: MMA Gym
Aesthetic: Industrial Minimalism – Steel Beams – Fluorescent Lighting
In Question: All Players Of This Model Employ Red and Gray – Why?
TREND
6CROSS FIT GYM
Trend 6: Cross Fit Gym
Aesthetic: Minimal Spaces Arguably Embellished With Junkyard Scraps
In Question: Uninspired Dismal And Roughshod Aesthetics
Gym Design Trends
Brands
The Concept Club Gym Design Model
Rejects Trends In Favor Of Unique Brands
see more at:
http://www.fitnesscenterdesign.com/
About Cuoco Black:
Cuoco Black is a former faculty member of the New York School of Interior Design, natural bodybuilder, and creator of the Concept Club Gym Design Model. He or his work has been published in Fitness RX for Men, Club Industry Fitness Business Pro, Health Gauge, The New York Times, Bloomberg.com and Bravo TV. His services includes, Fitness Center Interior Design, PowerBranding and Gym Franchise Development.
Contact: [email protected]