5 indian brands in the market

ASSIGNMENT - 1MARKETING MANAGEMENT

Topic- 5 INDIAN BRANDS IN THE MARKET WITH GLORIOUS 15 YEARS

VISHWAKARMA GLOBAL BUSINESS SCHOOL,PUNEPresented by- Presented to-

Muffadal Ali Prof. R. Batule

(PGDM-EM) Faculty (MM)

COMPANY NAME : Godrej Mahindra Titan Wipro Larson & Toubro

SLOGAN :

Ideas that makes Live Young, What’s Your Style Applying It’s all about life brighter Live Free Through Imagineering

AGENDA OF 5 INDIAN BRANDS

GODREJ HISTORY

Established in Mumbai on 1897 by Ardeshir Godrej.

Starts with lock making, safe and security equipment of the higher order.

Leads in manufacturing forklift In 1961.

Godrej Properties limited, another subsidiary established.

Transelektra, forged with Sara Lee USA and being progressive by incorporating Godrej Infotech Limited.

GODREJ PRODUCTS AND SUBSIDIARIES

• Aero Space

• Agriculture

• Consumer goods

• Home Appliances

• Chemical construction• Electronics

• Furniture

• Real estate

• Security Solution

• Infotech

GODREJ COMPETITORS

Hindustan Unilever Limited

Procter & Gamble Hygiene and Health care

Marico Industries Limited

Indian Tobacco company

Jyoti Laboratory Limited

Emami Limited

GODREJ SWOT, USP, STP – MARKETING ANALYSISStrength

Leaders among India’s FMCG companies. Presence in more then 60 countries. To support the sales team it has a network of 33 C&F agents,

1,200+distributors, 150 super stockiest, 3,200 sub stockiest and 6,50,000 retailers in India.

Weaknesses Market share is limited due to presence of other strong FMCG brands. Godrej  products has stiff competition from big domestic players and

international brand.

Opportunities Tap rural markets and increase penetration in urban area. Increasing purchasing power of people thereby increasing demand.

Threats Intense and increasing competition amongst other FMCG companies. FDI in retail thereby allowing international brands. Competition from unbranded and local products

USP - Unique Selling Preposition

Providing superior quality and affordable products.

STP - Segment Target group Positioning

S – Care products for daily needs.

T - Every Indian household especially middle class.

P – Value for Money

MAHINDRA HISTORY

Born in Ludhiana on 1945 by key people said as Anand Mahindra.

Ranked 21st Indian company in fortune India 500.

Mahindra and Mohammad was the name before post India independence.

The partner Malik Gulam Mohammad immigrated to Pakistan.

Established as the Jeep manufacturer.

Creating wonders by even taking Kinetic motors.

MAHINDRA PRODUCTS AND SUBSTITUTES

Auto mobile

Commercial vehicles

Two wheelers

MAHINDRA COMPETITORS

Tata Motors LimitedNissan Motor Corporation

Mitsubishi Motors

Honda Motors

Skoda Motors

Volkswagen Motors

Ashok Leylands

MAHINDRA SWOT, USP, STP – MARKETING ANALYSISStrength

Mahindra has been one of the strongest brands in the Indian automobile market.

Excellent branding and advertising, and low after sales service cost. Mahindra group give employment to over 110,000 employees.

Weaknesses Mahindra’s partnership with Renault did not live up to international quality

standards through their brand Logan.

Opportunities Developing hybrid cars and fuel efficient cars for the future. Fast growing automobile market. Growing in the market through electric car Reva (controlling stake) and entry

into two-wheeler segments.

Threats Government policies for the automobile sector across the world. Ever increasing fuel prices. Intense competition from global automobile brands. Substitute modes of public transport like buses, metro trains etc

USP - Unique Selling Preposition

A brand which promotes new thinking, accepts no limits and drives positive changes.

STP - Segment Target group Positioning

S – Complete automobile segment including sedans & SUV’s.

T -Young executives from the upper-middle income bracket.

P – A brand which promotes new thinking, accepts no limits and drives positive change.

TITAN HISTORY Originated in Bengaluru on 1987 by known as C.V.Shankar,

Bhaskar Bhat.

Joint venture of Tata Group and TamilNadu Industrial Development Corporation (TIDC) before their incorporation in 1987.

1996, Titan Industries Limited entered the jewelry segment.

Fast Track- the youth watch and accessories brand were launched.

Eye wears division in 2007.

Titan company is the world’s largest integrated own brand of watches with stakes claiming 60%.

TITAN PRODUCTS AND SUBSTITUTES

• Watches

• Jewelry

• Eye wears

• Precision engineering

• Bags

• Perfumes

• Belts

• Helmets

• Wallet

COMPETITORS

Omega Watches

Fitron Watches Timex Watches

Casio Watches

Citizen Watches

TITAN SWOT, USP, STP – MARKETING ANALYSISStrength

Large network of exclusive stores and service centers. Different sub-brands under the brand Titan have been successful in their

positioning based on Demographic segmentation. One of the world’s top five and India’s biggest watch manufacturer. Titan watches are exported in over 40 countries.

Weaknesses Premium category Titan brands like Xylys have been camouflaged by the

Titan brand Image of being a mid-market player. Haven’t penetrated the global market as some other international watch

makers.

Opportunities India is an under penetrated market for watches. Global expansion and tie-ups with global watch and Jewellry brands.

Threats Broad Target segment may lead to lack of focus in Brand strategy. Stiff Competition faced by foreign brands, particularly in the premium

segment.

USP - Unique Selling Preposition

Indian brand with International styling.

STP - Segment Target group Positioning

S – Watch brands from luxury to sporty to fashion.

T - Mid and Premium Market Working men and women.

P – Not just a watch, but a style statement.

WIPRO HISTORY Raised in Mumbai on 1945 by Mohamad Premji.

Beginners in vegetable and refined oil.

1966, after former Premji his son Azim Premji took over wipro.

1988, diversed in heavy industrial and mobile hydraulic cylinders.

GE venture, company of USA kick started Wipro GE medical system Pvt. Ltd.

1994-2000 Wipro set up in overseas with personal computers, NSTL National Software Testing Laboratory.

2001-present first certified ISO 14001 and ISO 9000.

WIPRO PRODUCTS AND SUBSTITUTED

• Consumer care and lighting

• Infrastructure engineering

• GE medical system

COMPETITORS

Tata consultancy services Capgemini Consulting, Technology, Outsourcing

Mphasis

Polaris

Infosys

WIPRO SWOT, USP, STP – MARKETING ANALYSIS

Strength Low cost advantage and High quality standards. Broad range of research and development Services. Wipro has impressive list of clientele and mega partnership with – Cisco,

Oracle, EMC, Microsoft and SAP.

Weaknesses Low operating margin of other group of companies. Free floating stock is very less for the investor.

Opportunities Company has good opportunity since the sector is growing. Can diversify in brand product category and consulting services. Huge potential in domestic market.

Threats Slowdown in US economy as major client base is from US. Attrition and Employee loyalty. Increasing cost of Human capital.

USP - Unique Selling Preposition

Wipro provides complete range of IT services to the organization.

STP - Segment Target group Positioning

S – Enterprises seeking IT solution and services.

T - Big International Enterprises requiring IT solution and services.

P – Company with High quality standards.

LARSEN AND TOUBRO HISTORY

Evolved in Mumbai on 1938 by two Danish engineers:1.Henning Holck – Larsen 2.Soran Kristan Toubro

Second world war restricted on imports.

Opportunity raised L&T in the war times, need of repair and refit ships.

1945, company signed agreement with caterpillar tractor company USA.

1960’s ventures:1. Utmal 2. Audco India Limited3. Eutectic welding alloy4. Tengl

L & T PRODUCT AND SUBSIDIARIES

• Real estate

• Technology services • Solar energy

• Electric and electronics • L&T Infotech

• Machineries and industrial products

• Finance services • Mutual fund services • Turbine

COMPETITORS

BechtelLanco

Asea Brown Boveri Limited

Aditya Birla HindalcoGammon Limited

Sunderam Fasterners Limited

L&T SWOT, USP, STP – MARKETING ANALYSISStrength

The company can leverage its strong brand name and market leadership position to gain competitive advantage and also expand into international markets.

L&T has set up an engineering and project management centre in Abu Dhabi to undertake oil and gas related projects as well as engineering and consultancy services.

It has offerings like Construction, Heavy equipment, Electrical equipment, Power, Shipbuilding, Financial services and IT Services.

Weaknesses The company's domestic (India) operations contributed more than 80% of the total

revenues. Increasing debt impacting financial flexibility - L&T’s interest and brokerage

expenditure over the period increased.Opportunities Strong project pipeline ensures revenue growth. Strategic joint ventures strengthening business. Growing Indian construction & engineering industry.Threats Rise in cost of construction may affect margins. Challenges in land acquisition likely to affect business. Intense competition may reduce profitability – few competitors have substantially

greater resources and superior capabilities than L&T.

USP - Unique Selling Preposition

One of the largest and most respected companies in India for engineering, manufacturing and integration of custom made technology-intensive equipment and systems.

STP - Segment Target group Positioning

S – Based on business type; Based on geography – India, Rest of Asia, the Americas, Africa, Europe, Australia.

T - Technology, engineering, construction and manufacturing projects Predominantly targets Indian projects.

P – A company that focuses on technology leadership.