45-minute crash course: how to use free vs. paid tools on linkedin

45-Minute Crash Course:Free vs. Paid Tools on LinkedIn

#Staffing #HiretoWin

Recent changes to LinkedIn.com

Recent changes to LinkedIn.com

Visibility increase

Visibility increased to include 3rd degree connections

Commercial Usage Limit

A limit on the amount of searching members can do in a commercial capacity on LinkedIn.com

Capitalize on the changesBoolean searching

4

 Improve effectiveness and efficiency

Boolean searching

AND finance AND accounting

OR finance OR accounting

NOT finance NOT accounting

“ ” finance AND “project manager”

() (manager OR director) AND (java OR C+)

Make the most of free tools LinkedIn

6

Add a professional photo

1

More likely to be viewed if you have photo

14x

Write an attention-grabbing headline

2

Explain what it is you do

Show your passion and value

3

Draft a compelling summary

40 words or more – about you

Include keywords, not buzzwords

Write for your target audience

Add a company overview & your role specifics

More likely to be viewed if have more than 1 position listed

12x

4

Your professional brand doesn’t stop at your profile

Your network Industry news

CompaniesGroups

Building a LinkedIn Company Page

 Visit linkedin.com/company/add/show to get started

13

Company page basics

Creating a page is easy

Add a company logo, banner image and description.

Speak to your target audiences

Make sure your content resonates with both clients and candidates.

Speak to your target audiences

Think search keywords or SEO when you’re listing your specialities.

14

3 company pages we love

15

100%

Followers are 100% more likely to respond to an InMail

16

79%

79% of members are interested in job opportunities from companies

they are following

17

61%

Members are 61% more likely to share information as a result of

following your company

Maximize efficiency with paid tools

IT Project Manager

More applicants on LinkedIn find jobs through automated recommendations than search

Relevance is key to engagementPersonalized jobs add relevance to your branding throughout LinkedIn

Java ArchitectJava Engineer

Amazon

Sr. Java Engineer

Java Engineer

JOBS YOU MAY BE INTERESTED IN

XYZ Staffing XYZ Staffing

JOBS YOU MAY BE INTERESTED IN

Bank of America

Java Architect

Java Architect

19

XYZ Staffing

Project Manager

JOBS YOU MAY BE INTERESTED IN

Gap Inc.

Program Manager

 Sponsor Updates on LinkedIn

20

Market to the masses

Sponsored Updates: One of the most targeted ad products on LinkedIn

Desktop click-through rates on LinkedIn are 10x as high as traditional display ads.

Content generates 6x more engagement than jobs.

 Share relevant content, at the right time, to the right people

21

Get in front of a broader audience

22

Consider the member experience

In theirInbox

On the LinkedIn

homepage

When they network with

your employees

When they search for jobs

Via mobile LinkedIn app

When they research your

company

Next Steps

23

Check out the LinkedIn Company Page help center – get started!

Download the Boolean search & profile tip sheets Take a look at our Recruiting & Staffing Page: business.link

edin.com/talent-solutions/staffing-agencies

24

Thanks for watching!

Follow us on social media:

talent.linkedin.com/blog

#hiretowin