3c's model of kenichi ohmae_nikunj

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04/08/23Asian School of Business 1

3C's Model of Kenichi Ohmae

Nikunj

04/08/23Asian School of Business 2

Customer

CompetitionCorporation

Strategic Triangle

04/08/23Asian School of Business 3

Customer based strategies

Segmenting by objectives

04/08/23Asian School of Business 4

Customer based strategies

Segmenting by customer coverage

04/08/23Asian School of Business 5

Customer based strategies

Resegmenting the market

04/08/23Asian School of Business 6

Customer based strategies

Changes in customer mix(demography, distribution channels, customer

size etc.)

04/08/23Asian School of Business 7

Corporate-based strategies Selectivity and sequencing

04/08/23Asian School of Business 8

Corporate-based strategies A case of make or buy

(For eg. subcontracting assembly operations)

04/08/23Asian School of Business 9

Corporate-based strategies Improving cost-effectiveness

Reducing the basic costs Cherry-picking the high-impact

operations Share a certain key function or resource

04/08/23Asian School of Business 10

Competitor-based strategies The power of an image

04/08/23Asian School of Business 11

Competitor-based strategies Capitalizing the profit and cost-

structure differences

04/08/23Asian School of Business 12

Competitor-based strategies Hito-Kane-Mono for streamlined

corporate management(people, money and things)

04/08/23Asian School of Business 13

Reference:

http://www.valuebasedmanagement.net/methods_3C's.html

04/08/23Asian School of Business 14

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