produceprocessing.net · 2020. 8. 18. · 4 produce processing 2021 media kit print • for...
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P R I N T | D I G I TA L | W E B | C U S T O M
MEDIA KIT
2021
2 P r o d u c e P r o c e s s i n g 2 0 2 1 M e d i a K i t
TOTAL MARKET ACCESS
FROM RAW TO READY
Our loyal subscribers are:Processors • Produce Distributors • Packers/Shippers
Industry Suppliers • Foodservice Institutions • Foodservice Distributors Equipment Manufacturers • Researchers • Growers
Save time and resources by utilizing our team to create a customized multimedia program to reach your target audience.
PRINT E-NEWSLETTERSWEBSITE SOCIAL MEDIA
Produce Processing is the #1 print and digital B2B media brand reaching your customers in the worldwide fruit and vegetable processing industry. Our team of editors functions as thought leaders and provides high-quality content on all platforms covering the entire process — from raw to ready. We cover topics including facility and operations, food safety, innovation, packaging and all facets of the processing process.
WHY CHOOSE PRODUCE PROCESSING?
NUMBER OF OPER ATIONS OUR READERS BUY FOR
TOTAL READERS PER COPY
2.8 readers
AVER AGE TIME SPENT READING EACH ISSUE
33 minutes
OVER ALL EDITORIAL QUALITY
80% Exceptional or Very Good
*Data based on 2020 Readership Survey *Data based on Signet AdStudy
1 18%
25%
24%
12%
24%
2-3
20+
4-5
6-10
ED ITOR IAL
CALENDAR
P r o d u c e P r o c e s s i n g 2 0 2 1 M e d i a K i t 3
Editorial Questions? Contact Zeke Jennings
616-520-2159 proedit@produceprocessing.net
* All bonus distribution is subject to change based on show dates.
JANUARY/FEBRUARY 2022
Materials Due: Jan. 7, 2022
JANUARY/FEBRUARYTHE PRODUCTION LINE
Materials Due: Jan. 8, 2021
PRODUCT FOCUS SECTION
SHOW DISTRIBUTION
• Fruit Logistica• California League of Food
Processors (CLFP) Food Processing Expo
• Food Processing Suppliers Association Annual Meeting
• American Frozen Food Institute (AFFI) Convention
EDITORIAL FOCUS
• Labor• Potatoes• Production Equipment
MARCH/APRILFOOD SAFETY
Materials Due: Feb. 19, 2021
EDITORIAL FOCUS
• High-Pressure Processing
• Leafy Greens • Traceability & Recalls
MAY/JUNECOLD CHAIN/REFRIGERATION
Materials Due: April 30, 2021
PRODUCT FOCUS SECTION
SHOW DISTRIBUTION
• United Fresh
EDITORIAL FOCUS
• Cold Storage Facilities• Frozen• Shipping and Logistics
JULY/AUGUSTPACKAGING
Materials Due: July 9, 2021
PRODUCT FOCUS SECTION
SHOW DISTRIBUTION
• PACK EXPO• PMA Fresh Summit• Southeastern Food
Processors Association Conference
• Global Cold Chain Expo
EDITORIAL FOCUS
• Canning & Bottling• Packaging Trends• Sustainability
2021 BUYER’S GUIDEMaterials Due: July 23, 2021
The all-in-one guide for
successful produce processors,
including equipment, products
and services. Mails with
July/August issue.
SEPTEMBER/OCTOBERFACILITY OPERATIONS/DATA MANAGEMENT
Materials Due: Sept. 17, 2021
GATEFOLD COVER
EDITORIAL FOCUS
• Facility Design• Juicing• Labor
NOVEMBER/DECEMBERINNOVATIONS
Materials Due: Nov. 11, 2021
INNOVATION SPOTLIGHT
SHOW DISTRIBUTION
• Midwest Food Processors Association Convention & Expo
EDITORIAL FOCUS
• Emerging Crop Categories• Energy• Market Trends• New Technology
IN EVERY ISSUE• Industry News
• New Products &
Equipment
• Processing Line Design
• Profiles
• Industry Data
BONUS OPPORTUNITIES See individual issues, at
right, for when opportunities
are available.
Product Focus
Sections: Bonus issue
space with photo, 50
words of editorial and
contact information.
Add a booth number
to promote your trade
show presence.
Gatefold Cover: Your
company highlighted on
a custom gatefold cover
— for half-page and
larger advertisers.
Innovation Spotlight:
Free placement in the
popular Innovation
Spotlight — for half-page
and larger advertisers.
INNOVATION FOOD SAFET Y PACKAGING FACILT Y & OP S
4 P r o d u c e P r o c e s s i n g 2 0 2 1 M e d i a K i t
• For full-page ads, the live area (area that all text and logos must fall inside) must be at least 3/8" from the trim, and all bleeds must extend at least 1/8" beyond trim.
• Ads and embedded artwork must be CMYK and at least 300 dpi. Only PDF or TIFF files will be accepted.
• We are not responsible for the readability of ad copy below 10-point in size.
A 2-Page Spread (Full Bleed) 15.75"w x 11"h Final Trim Size (No Bleed) 15.5"w x 10.75"h Live Area 14.75"w x 10"h
B Full Page (Full Bleed) 8"w x 11"h Final Trim Size (No Bleed) 7.75"w x 10.75"h Live Area 7"w x 10"h
C 1/2 Page Island 4.375"w x 7"h
D 1/2 Page Horizontal 6.625"w x 4.75"h
E 1/2 Page Vertical 3.25"w x 9.6"h
F 1/3 Page Horizontal 6.625"w x 3.25"h
G 1/3 Page Square 4.375"w x 4.375"h
H 1/3 Page Vertical 2.1"w x 9.6"h
I 1/4 Page 3.25"w x 4.875"h
J 1/6 Page 2.1"w x 4.375h or 4.375"w x 2.375"h
K Business Card 3.25"w x 1.75"h
A
C
F
I
B
E
H
K
D
G
J
Print Advertising Specs
Ad Requirements
Ready to submit your ad materials? Visit https://upload.greatamericanmediaservices.com
Ad Submission Questions? Contact Samantha Orsi, Traffic Managersorsi@greatamericanpublish.com616-520-2148
P r o d u c e P r o c e s s i n g 2 0 2 1 M e d i a K i t 5
2021 Buyers’ GuideThe Buyers’ Guide is easy to navigate and includes all of the major product categories, from equipment to consultants and food safety to finished product. It is mailed to all subscribers with the July/August issue and is available digitally all year long on ProduceProcessing.net.
Companies purchasing ad space receive one free printed listing with company logo, plus a listing and link on ProduceProcessing.net.
Subscribers are reminded of the Produce Processing Buyers' Guide through dedicated emails sent throughout the year, driving additional traffic to the digital version and providing advertisers with continuous exposure.
Space/Materials Deadline: July 23, 2021
Special Print OpportunitiesProduce Processing offers the following unique advertising opportunities to maximize impact and place your brand front and center.
Post-it Note
Inserts — Tipped, Bound or Polybagged
False Cover7.75"w x 10.75"h
Final Trim Size 7.5" x 10.5"
Belly Band
Gatefold Cover
Advertising Questions? Contact Andrea Schafer 616-520-2139 prosales@produceprocessing.net
2019 Buyers' Guide spread
Replace with 2019 Buyers' Guide spread
(upon completion)
6 P r o d u c e P r o c e s s i n g 2 0 2 1 M e d i a K i t
DIGITAL
Web Ad Materials DueJanuary Dec. 18, 2020
February Jan. 18, 2021
March Feb. 15, 2021
April March 18, 2021
May April 16, 2021
June May 18, 2021
July June 17, 2021
August July 16, 2021
September Aug. 18, 2021
October Sept. 17, 2021
November Oct. 18, 2021
December Nov. 17, 2021
Digital Ad Specs
WebsiteProduce Processing website pageviews have increased 24% this past year, as it has become the go-to resource for processors across the nation. The site features breaking news, new products, exclusive articles, photo galleries, videos and articles to help processors solve problems
and become more profitable.
Max Size: 40 kb; E-Newsletter Formats: GIF and JPG; Website Formats: JPG, GIF, HTML and 3rd party tags
A Leaderboard Dimensions
Web 728 x 90 px E-News 600 x 90 px
B Banner Dimensions
(Website only) 468 x 60 px
C Medium Rectangle Dimensions
300 x 250 px
D Rectangle Dimensions
180 x 150 px
E Skyscraper Dimensions
(Website only) 160 x 600 px
F Pop Up
(Website only) 600 x 600 px
G Sponsored Content
Week in Review: - 1 image, 150 x 200 px - Heading: Up to 5 words - Body copy: Up to 40 words Website: - 1 image 580 x 380 px - Body copy: 500-700 words
A
C
E
D
B
F
G1(Sponsored Content)
P r o d u c e P r o c e s s i n g 2 0 2 1 M e d i a K i t 7
Exclusive E-Blasts
• Delivered to all Produce Processing email subscribers. Provide your own HTML or utilize our expert design team for a nominal fee.
• Optional A/B testing available, with analytics provided. Target strategically based on crop or geography.
• For HTML specifications visit www.produceprocessing.media/digital/mpp
Week in Review E-Newsletter Week in Review is Produce Processing’s hottest digital platform! This popular e-blast is sent each Saturday and has phenomenal open rates averaging 25%. Your high-visibility ad is placed prominently among these must-read news items. Plus, it comes with exclusive detailed metric and engagement reports. Limited spaces available.
Sponsor Benefits• High-visibility with ad
prominently placed in e-newsletter
• ROI with sponsor receiving detailed metric and engagement reports
• Shared weekly with 6,300+ social media followers
Rates (Net)
Sponsored Content• $950 per month• Includes image, heading and up to 40 words of copy
Leaderboard
• 12 months–$5,400• 6 months–$3,500• 3 months–$2,000
Spotlight EmailsSponsor a topic-specific e-newsletter and position your brand as a thought leader. You select the topic and our team will add the latest relevant news, videos and more.
Sponsor receives all ad positions as well as sponsored content. Ask Andrea about suggested topics.
Article Image(600px wide, 300 dpi)
Article Copy (750 words or less)
Logo
A A
B
C
G
C
Medium Rectangle 1
• 12 months–$4,900• 6 months–$3,200• 3 months–$1,800
Medium Rectangle 2
• 12 months–$3,700• 6 months–$2,200• 3 months–$1,600
In addition to its successful print and digital products, Produce Processing provides unique and innovative solutions for businesses to engage customers.
Content Creation / Integrated EditorialCase StudiesCustom E-BlastsEvent Planning and Promotion
Guaranteed Lead Generation RetargetingSocial Media Sponsored PostsSpotlight Emails
Surveys and Research StudiesVideo Production and PromotionWebinars and Virtual RoundtablesWhite Papers
Contact Us
Andrea SchaferIntegrated Marketing Consultantp 616-520-2139 c 616-799-5014 prosales@produceprocessing.net
Gerry BogdonVice President/Group Publisherp 616-520-2150gbogdon@greatamericanpublish.com
Samantha OrsiTraffic Managerp 616-520-2148sorsi@greatamericanpublish.com
Zeke Jennings Managing Editorp 616-520-2159 proedit@produceprocessing.net
CONTACT YOUR INTEGRATED MARKETING CONSULTANT TO DISCUSS CUSTOM MARKETING SOLUTIONS THAT WILL DRIVE RESULTS AND GENERATE NEW BUSINESS LEADS.
Mailing P.O. Box 128 Shipping 75 Applewood Drive,
Suite A, Sparta MI 49345Phone 616-887-9008
Fax 616-887-2666
FROM RAW TO READY
A veteran of the processing industry, Mike McKnight, is
here to help you solve your efficiency and labor challenges
through automated produce equipment at the right price.
Call Mike today at 678-383-4566
Reduce labor costs.
Increase efficiency.
Check out the full product line-up at bit.ly/AutoProduceEquip
for audience insight, additional options and much MORE!Visit our Media Kit site: produceprocessing.media
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