P R I N T | D I G I TA L | W E B | C U S T O M

MEDIA KIT

2021

2 P r o d u c e P r o c e s s i n g 2 0 2 1 M e d i a K i t

TOTAL MARKET ACCESS

FROM RAW TO READY

Our loyal subscribers are:Processors • Produce Distributors • Packers/Shippers

Industry Suppliers • Foodservice Institutions • Foodservice Distributors Equipment Manufacturers • Researchers • Growers

Save time and resources by utilizing our team to create a customized multimedia program to reach your target audience.

PRINT E-NEWSLETTERSWEBSITE SOCIAL MEDIA

Produce Processing is the #1 print and digital B2B media brand reaching your customers in the worldwide fruit and vegetable processing industry. Our team of editors functions as thought leaders and provides high-quality content on all platforms covering the entire process — from raw to ready. We cover topics including facility and operations, food safety, innovation, packaging and all facets of the processing process.

WHY CHOOSE PRODUCE PROCESSING?

NUMBER OF OPER ATIONS OUR READERS BUY FOR

TOTAL READERS PER COPY

2.8 readers

AVER AGE TIME SPENT READING EACH ISSUE

33 minutes

OVER ALL EDITORIAL QUALITY

80% Exceptional or Very Good

*Data based on 2020 Readership Survey *Data based on Signet AdStudy

1 18%

25%

24%

12%

24%

2-3

20+

4-5

6-10

ED ITOR IAL

CALENDAR

P r o d u c e P r o c e s s i n g 2 0 2 1 M e d i a K i t 3

Editorial Questions? Contact Zeke Jennings

616-520-2159 proedit@produceprocessing.net

* All bonus distribution is subject to change based on show dates.

JANUARY/FEBRUARY 2022

Materials Due: Jan. 7, 2022

JANUARY/FEBRUARYTHE PRODUCTION LINE

Materials Due: Jan. 8, 2021

PRODUCT FOCUS SECTION

SHOW DISTRIBUTION

• Fruit Logistica• California League of Food

Processors (CLFP) Food Processing Expo

• Food Processing Suppliers Association Annual Meeting

• American Frozen Food Institute (AFFI) Convention

EDITORIAL FOCUS

• Labor• Potatoes• Production Equipment

MARCH/APRILFOOD SAFETY

Materials Due: Feb. 19, 2021

EDITORIAL FOCUS

• High-Pressure Processing

• Leafy Greens • Traceability & Recalls

MAY/JUNECOLD CHAIN/REFRIGERATION

Materials Due: April 30, 2021

PRODUCT FOCUS SECTION

SHOW DISTRIBUTION

• United Fresh

EDITORIAL FOCUS

• Cold Storage Facilities• Frozen• Shipping and Logistics

JULY/AUGUSTPACKAGING

Materials Due: July 9, 2021

PRODUCT FOCUS SECTION

SHOW DISTRIBUTION

• PACK EXPO• PMA Fresh Summit• Southeastern Food

Processors Association Conference

• Global Cold Chain Expo

EDITORIAL FOCUS

• Canning & Bottling• Packaging Trends• Sustainability

2021 BUYER’S GUIDEMaterials Due: July 23, 2021

The all-in-one guide for

successful produce processors,

including equipment, products

and services. Mails with

July/August issue.

SEPTEMBER/OCTOBERFACILITY OPERATIONS/DATA MANAGEMENT

Materials Due: Sept. 17, 2021

GATEFOLD COVER

EDITORIAL FOCUS

• Facility Design• Juicing• Labor

NOVEMBER/DECEMBERINNOVATIONS

Materials Due: Nov. 11, 2021

INNOVATION SPOTLIGHT

SHOW DISTRIBUTION

• Midwest Food Processors Association Convention & Expo

EDITORIAL FOCUS

• Emerging Crop Categories• Energy• Market Trends• New Technology

IN EVERY ISSUE• Industry News

• New Products &

Equipment

• Processing Line Design

• Profiles

• Industry Data

BONUS OPPORTUNITIES See individual issues, at

right, for when opportunities

are available.

Product Focus

Sections: Bonus issue

space with photo, 50

words of editorial and

contact information.

Add a booth number

to promote your trade

show presence.

Gatefold Cover: Your

company highlighted on

a custom gatefold cover

— for half-page and

larger advertisers.

Innovation Spotlight:

Free placement in the

popular Innovation

Spotlight — for half-page

and larger advertisers.

INNOVATION FOOD SAFET Y PACKAGING FACILT Y & OP S

4 P r o d u c e P r o c e s s i n g 2 0 2 1 M e d i a K i t

PRINT

• For full-page ads, the live area (area that all text and logos must fall inside) must be at least 3/8" from the trim, and all bleeds must extend at least 1/8" beyond trim.

• Ads and embedded artwork must be CMYK and at least 300 dpi. Only PDF or TIFF files will be accepted.

• We are not responsible for the readability of ad copy below 10-point in size.

A 2-Page Spread (Full Bleed) 15.75"w x 11"h Final Trim Size (No Bleed) 15.5"w x 10.75"h Live Area 14.75"w x 10"h

B Full Page (Full Bleed) 8"w x 11"h Final Trim Size (No Bleed) 7.75"w x 10.75"h Live Area 7"w x 10"h

C 1/2 Page Island 4.375"w x 7"h

D 1/2 Page Horizontal 6.625"w x 4.75"h

E 1/2 Page Vertical 3.25"w x 9.6"h

F 1/3 Page Horizontal 6.625"w x 3.25"h

G 1/3 Page Square 4.375"w x 4.375"h

H 1/3 Page Vertical 2.1"w x 9.6"h

I 1/4 Page 3.25"w x 4.875"h

J 1/6 Page 2.1"w x 4.375h or 4.375"w x 2.375"h

K Business Card 3.25"w x 1.75"h

A

C

F

I

B

E

H

K

D

G

J

Print Advertising Specs

Ad Requirements

Ready to submit your ad materials? Visit https://upload.greatamericanmediaservices.com

Ad Submission Questions? Contact Samantha Orsi, Traffic Managersorsi@greatamericanpublish.com616-520-2148

P r o d u c e P r o c e s s i n g 2 0 2 1 M e d i a K i t 5

2021 Buyers’ GuideThe Buyers’ Guide is easy to navigate and includes all of the major product categories, from equipment to consultants and food safety to finished product. It is mailed to all subscribers with the July/August issue and is available digitally all year long on ProduceProcessing.net.

Companies purchasing ad space receive one free printed listing with company logo, plus a listing and link on ProduceProcessing.net.

Subscribers are reminded of the Produce Processing Buyers' Guide through dedicated emails sent throughout the year, driving additional traffic to the digital version and providing advertisers with continuous exposure.

Space/Materials Deadline: July 23, 2021

Special Print OpportunitiesProduce Processing offers the following unique advertising opportunities to maximize impact and place your brand front and center.

Post-it Note

Inserts — Tipped, Bound or Polybagged

False Cover7.75"w x 10.75"h

Final Trim Size 7.5" x 10.5"

Belly Band

Gatefold Cover

Advertising Questions? Contact Andrea Schafer 616-520-2139 prosales@produceprocessing.net

2019 Buyers' Guide spread

Replace with 2019 Buyers' Guide spread

(upon completion)

6 P r o d u c e P r o c e s s i n g 2 0 2 1 M e d i a K i t

DIGITAL

Web Ad Materials DueJanuary Dec. 18, 2020

February Jan. 18, 2021

March Feb. 15, 2021

April March 18, 2021

May April 16, 2021

June May 18, 2021

July June 17, 2021

August July 16, 2021

September Aug. 18, 2021

October Sept. 17, 2021

November Oct. 18, 2021

December Nov. 17, 2021

Digital Ad Specs

WebsiteProduce Processing website pageviews have increased 24% this past year, as it has become the go-to resource for processors across the nation. The site features breaking news, new products, exclusive articles, photo galleries, videos and articles to help processors solve problems

and become more profitable.

Max Size: 40 kb; E-Newsletter Formats: GIF and JPG; Website Formats: JPG, GIF, HTML and 3rd party tags

A Leaderboard Dimensions

Web 728 x 90 px E-News 600 x 90 px

B Banner Dimensions

(Website only) 468 x 60 px

C Medium Rectangle Dimensions

300 x 250 px

D Rectangle Dimensions

180 x 150 px

E Skyscraper Dimensions

(Website only) 160 x 600 px

F Pop Up

(Website only) 600 x 600 px

G Sponsored Content

Week in Review: - 1 image, 150 x 200 px - Heading: Up to 5 words - Body copy: Up to 40 words Website: - 1 image 580 x 380 px - Body copy: 500-700 words

A

C

E

D

B

F

G1(Sponsored Content)

P r o d u c e P r o c e s s i n g 2 0 2 1 M e d i a K i t 7

Exclusive E-Blasts

• Delivered to all Produce Processing email subscribers. Provide your own HTML or utilize our expert design team for a nominal fee.

• Optional A/B testing available, with analytics provided. Target strategically based on crop or geography.

• For HTML specifications visit www.produceprocessing.media/digital/mpp

Week in Review E-Newsletter Week in Review is Produce Processing’s hottest digital platform! This popular e-blast is sent each Saturday and has phenomenal open rates averaging 25%. Your high-visibility ad is placed prominently among these must-read news items. Plus, it comes with exclusive detailed metric and engagement reports. Limited spaces available.

Sponsor Benefits• High-visibility with ad

prominently placed in e-newsletter

• ROI with sponsor receiving detailed metric and engagement reports

• Shared weekly with 6,300+ social media followers

Rates (Net)

Sponsored Content• $950 per month• Includes image, heading and up to 40 words of copy

Leaderboard

• 12 months–$5,400• 6 months–$3,500• 3 months–$2,000

Spotlight EmailsSponsor a topic-specific e-newsletter and position your brand as a thought leader. You select the topic and our team will add the latest relevant news, videos and more.

Sponsor receives all ad positions as well as sponsored content. Ask Andrea about suggested topics.

Article Image(600px wide, 300 dpi)

Article Copy (750 words or less)

Logo

A A

B

C

G

C

Medium Rectangle 1

• 12 months–$4,900• 6 months–$3,200• 3 months–$1,800

Medium Rectangle 2

• 12 months–$3,700• 6 months–$2,200• 3 months–$1,600

In addition to its successful print and digital products, Produce Processing provides unique and innovative solutions for businesses to engage customers.

Content Creation / Integrated EditorialCase StudiesCustom E-BlastsEvent Planning and Promotion

Guaranteed Lead Generation RetargetingSocial Media Sponsored PostsSpotlight Emails

Surveys and Research StudiesVideo Production and PromotionWebinars and Virtual RoundtablesWhite Papers

Contact Us

Andrea SchaferIntegrated Marketing Consultantp 616-520-2139 c 616-799-5014 prosales@produceprocessing.net

Gerry BogdonVice President/Group Publisherp 616-520-2150gbogdon@greatamericanpublish.com

Samantha OrsiTraffic Managerp 616-520-2148sorsi@greatamericanpublish.com

Zeke Jennings Managing Editorp 616-520-2159 proedit@produceprocessing.net

CONTACT YOUR INTEGRATED MARKETING CONSULTANT TO DISCUSS CUSTOM MARKETING SOLUTIONS THAT WILL DRIVE RESULTS AND GENERATE NEW BUSINESS LEADS.

Mailing P.O. Box 128 Shipping 75 Applewood Drive,

Suite A, Sparta MI 49345Phone 616-887-9008

Fax 616-887-2666

FROM RAW TO READY

A veteran of the processing industry, Mike McKnight, is

here to help you solve your efficiency and labor challenges

through automated produce equipment at the right price.

Call Mike today at 678-383-4566

Reduce labor costs.

Increase efficiency.

Check out the full product line-up at bit.ly/AutoProduceEquip

for audience insight, additional options and much MORE!Visit our Media Kit site: produceprocessing.media