© 2013 alexander manu – - eit digital // eit digital ·  · 2013-10-10© 2013 alexander manu...

Post on 20-May-2018

213 Views

Category:

Documents

0 Downloads

Preview:

Click to see full reader

TRANSCRIPT

© 2013 ALEXANDER MANU –

© 2013 ALEXANDER MANU –

TRANSUMERS

PREMIUMIZATION

CELLEBRATE URBAN SPACE

TWINSUMERS

ENRICH URBAN CANVAS

MOTIVATIONAL FEEDBACK GAMES

ECO-ICONIC

SOLOMO

ONLINE OXYGEN

CROWD GAMES

STATUS SPHERES

FLASH SALES

TRYSUMERS

CROWD CLOUT

CROWD MINING

MY DIGITAL DNA

LOCALCHOICE

INFOLUST

ENABLE URBAN ENCOUNTERS

ENRICH URBAN EXPERIENCE

ECO-EMBEDDED

EARTH REWARDS PUSH URBAN ENVELOPE

SEE HEAR BUY

FOREVER CONVERSING

FOREVER BETA

GAMES FOR GOOD

SELLSUMERS

NOWISM

GOOGLE WALLET

DYNAMIC PRICING

SENSE MAKING

HYPER LOCAL DEALS

BUSINESS UNUSUAL

EXTREME CHARITY EMPATHY GAMES

SOCIAL GAMING

ECO-EASY

MASS MINGLING

JOINT GAMING ACCOUNTS

PERKONOMICS

PRICE PANDEMONIUM

TEXT&LEARN

LOCALITY

FARMVILLE BANK

TAPTAP REVENGE

CITYVILLE

HYPER-PERSONAL

BIDCONOMY

EMBEDDED STORIES

BE EVERYWHERE

ROGERS BANK

JOINT SOCIAL ACCOUNTS

REP-YOUTATION

STATUS STORIES

ECO-CHIC

GENERATION GENEROSITY

© 2013 ALEXANDER MANU –

MOTIVATION

© 2013 ALEXANDER MANU –

TECHNOLOGY (BEHAVIOUR)

© 2013 ALEXANDER MANU –

BUSINESS CAPABILITY

© 2013 ALEXANDER MANU –

BEHAVIOUR SPACE

© 2013 ALEXANDER MANU –

BEHAVIOUR SPACE

© 2013 ALEXANDER MANU –

BEHAVIOUR SPACE

© 2012 ALEXANDER MANU –

BEHAVIOUR SPACE

© 2012 ALEXANDER MANU –

PLAY, PLEASURE AND DISCOVERY AS A MODEL FOR BUSINESS VALUE

© 2013 ALEXANDER MANU –

© 2013 ALEXANDER MANU –

© 2013 ALEXANDER MANU –

© 2013 ALEXANDER MANU –

© 2013 ALEXANDER MANU –

© 2012 ALEXANDER MANU –SABBATICAL REPORT

© 2012 ALEXANDER MANU –SABBATICAL REPORT

REALLY COOL BUT…

© 2012 ALEXANDER MANU –SABBATICAL REPORT

THIS IS NOT A THREAT

TO OUR BUSINESS

JIM BALSILLIE, JULY 7, 2007, THE TORONTO STAR

© 2012 ALEXANDER MANU –SABBATICAL REPORT

THIS IS NOT A PRODUCT

© 2012 ALEXANDER MANU –SABBATICAL REPORT

BEHAVIOUR SPACE THIS IS A

© 2012 ALEXANDER MANU –SABBATICAL REPORT

STRATEGY THIS IS AN OBJECTIFIED

© 2012 ALEXANDER MANU –SABBATICAL REPORT

© 2013 ALEXANDER MANU –

CREATING VALUE

© 2013 ALEXANDER MANU –

VALUE DOES NOT MEAN

PROFIT

© 2013 ALEXANDER MANU –

VALUE MEANS

© 2013 ALEXANDER MANU –

THE DIFFERENCE YOU ARE

MAKING IN THE WORLD

© 2013 ALEXANDER MANU –

ABOUT MY BIASES

© 2013 ALEXANDER MANU –

1982 THE BIG BREAK

© 2013 ALEXANDER MANU –

SEMI-TECH GLOBAL - HONG KONG

© 2013 ALEXANDER MANU –

1982: DESIGNED (ONE OF) THE FIRST PORTABLE COMPUTERS

© 2013 ALEXANDER MANU –

THE PIED PIPER COMMUNICATOR

© 2013 ALEXANDER MANU –

FELL IN LOVE WITH SILICON VALLEY

© 2013 ALEXANDER MANU –

AND THE BENCHMARKS…

© 2013 ALEXANDER MANU –

IT MAKES NO SENSE

© 2013 ALEXANDER MANU –

IT HAS NO MARKET

© 2013 ALEXANDER MANU –

NO CURRENT USER BASE

© 2013 ALEXANDER MANU –

THIS IS

© 2013 ALEXANDER MANU –

! THIS IS AWESOME

© 2013 ALEXANDER MANU –

? �WHY

© 2013 ALEXANDER MANU –

STRATEGIC INNOVATION MEANS…

© 2013 ALEXANDER MANU –

STRATEGIC OPTIONS

© 2013 ALEXANDER MANU –

TO MANAGE CHANGE �

© 2013 ALEXANDER MANU –

TO MANAGE CHANGE �BY PROVOKING IT�

© 2013 ALEXANDER MANU –

BE POSSIBLE… �WHAT WOULD �

© 2013 ALEXANDER MANU –

FORESIGHT MANDATE �MOTOROLA 2004 ��

© 2013 ALEXANDER MANU –

PROCESS �

© 2013 ALEXANDER MANU –

OPPORTUNITY DISCOVERY �MAKING SENSE OF TRENDS ��

© 2013 ALEXANDER MANU –

MAKING SENSE OF TRENDS �DEFINING NEW MARKETSPACES���

OPPORTUNITY EXPANSION�

© 2013 ALEXANDER MANU –

MAKING SENSE OF TRENDS�DEFINING NEW MARKETSPACES�MAXIMIZING THE BUSINESS MODEL � ��

OPPORTUNITY APPLICATION�

© 2013 ALEXANDER MANU –

© 2013 ALEXANDER MANU –

TOMORROW�

© 2013 ALEXANDER MANU –

TOMORROW�YOU WILL BE THE� BRAND �

© 2013 ALEXANDER MANU –

THE ENABLER SENSES�ANYTHING�

© 2013 ALEXANDER MANU –

SENSES�LIGHT�

© 2013 ALEXANDER MANU –

SENSES�LIGHT�WEIGHT�

© 2013 ALEXANDER MANU –

SENSES�LIGHT�WEIGHT�MOTION�

© 2013 ALEXANDER MANU –

POSITION�SENSES�LIGHT�WEIGHT�MOTION�

© 2013 ALEXANDER MANU –

LOCATION�POSITION�SENSES�LIGHT �WEIGHT�MOTION�

© 2013 ALEXANDER MANU –

TEMPERATURE�LOCATION�POSITION�LIGHT �WEIGHT�MOTION�SENSES�

© 2013 ALEXANDER MANU –

FLOW PATTERNS�TEMPERATURE �LOCATION�POSITION�LIGHT �WEIGHT�MOTION�SENSES�

© 2013 ALEXANDER MANU –

FROM SMART DEVICES WITH DUMB SENSORS�

© 2013 ALEXANDER MANU –

TO DUMB DEVICES WITH SMART SENSORS�

© 2013 ALEXANDER MANU –

THEY WILL KNOW� FRIENDS�FRIENDS�YOUR �

© 2013 ALEXANDER MANU –

FRIENDS�MUSIC �THEY WILL KNOW�YOUR �

© 2013 ALEXANDER MANU –

FRIENDS�TIME�THEY WILL KNOW�YOUR �

© 2013 ALEXANDER MANU –

FRIENDS�BUSINESS �THEY WILL KNOW�YOUR �

© 2013 ALEXANDER MANU –

FRIENDS�MONEY �THEY WILL KNOW�YOUR �

© 2013 ALEXANDER MANU –

FRIENDS�FUN �THEY WILL KNOW�YOUR �

© 2013 ALEXANDER MANU –

YOUR �EMOTIONS�

© 2013 ALEXANDER MANU –

YOUR �ACTIVITIES�

© 2013 ALEXANDER MANU –

YOUR �ENVIRONMENTS�

© 2013 ALEXANDER MANU –

EXPERIENCES �SO THEY CAN ENHANCE YOUR �

© 2013 ALEXANDER MANU –

BY INTRODUCING YOU�

© 2013 ALEXANDER MANU –

BY INTRODUCING YOU� TO MORE �

© 2013 ALEXANDER MANU –

BY INTRODUCING YOU�

YOU�TO MORE �

© 2013 ALEXANDER MANU –

BY INTRODUCING YOU�

YOU�TO MORE �

© 2013 ALEXANDER MANU –

BY INTRODUCING YOU�

YOU�TO MORE �

© 2013 ALEXANDER MANU –

© 2013 ALEXANDER MANU –

© 2013 ALEXANDER MANU –

REALLY COOL BUT… �

© 2011 ALEXANDER MANU�

REALLY COOL BUT… �THIS IS NOT ��

© 2011 ALEXANDER MANU�

REALLY COOL BUT… �

THIS IS NOT OUR BUSINESS �

© 2013 ALEXANDER MANU �

CHANGE �AS CHALLENGE �

© 2011 ALEXANDER MANU�

THE MIND ORGANIZES REALITY

© 2011 ALEXANDER MANU�

FRAMEWORKS ORGANIZE THE MIND

© 2011 ALEXANDER MANU�

FRAMEWORKS CAN LIMIT US

© 2011 ALEXANDER MANU�

NEW FRAMEWORKS CAN OPEN US UP

© 2011 ALEXANDER MANU�

WE DESIGN THESE FRAMEWORKS

© 2013 ALEXANDER MANU –

THE LANGUAGE OF IDEAS

© 2013 ALEXANDER MANU –

VALUE CREATION

© 2013 ALEXANDER MANU –

THE EXPANSION OF RELATIONSHIPS ENABLED BY A DISRUPTOR MEDIUM

© 2011 ALEXANDER MANU�

IN ANY DYNAMIC ENVIRONMENT

© 2011 ALEXANDER MANU�

EMERGENCE IS THE CONSTANT

© 2011 ALEXANDER MANU�

CONSTANT EMERGENCE IS THE CONSTANT

VARIABLE AND BUSINESS IS THE VARIABLE

© 2013 ALEXANDER MANU �

STRATEGIC ��DISSONANCE �

ROBERT BURGELMAN , ANDREW GROWE, 1996 �

© 2013 ALEXANDER MANU �

�SOURCES OF VALUE �

BUSINESS MODEL �

DISTINCTIVE �COMPETENCIES�

EMERGING PRESENT

© 2013 ALEXANDER MANU �

�SOURCES OF VALUE �

BUSINESS MODEL �

DISTINCTIVE �COMPETENCIES�

EMERGING PRESENT

© 2013 ALEXANDER MANU �

ADAPTIVE ��INNOVATION STRATEGY�

© 2013 ALEXANDER MANU �

FOUR STRATEGIC QUESTIONS �

© 2013 ALEXANDER MANU �

EMERGING PRESENT�WHAT HAS CHANGED? HOW IT HAS CHANGED? ���

© 2013 ALEXANDER MANU �

DISTINCTIVE COMPETENCIES

NEW SOURCES OF VALUE

NEW BUSINESS MODEL

EMERGING PRESENT

© 2013 ALEXANDER MANU �

SOURCES OF VALUE �WHAT NEW NEEDS CAN BE MET, WHAT NEW DESIRES ARE FULFILED? ���

© 2013 ALEXANDER MANU �

DISTINCTIVE COMPETENCIES

NEW SOURCES OF VALUE

NEW BUSINESS MODEL

EMERGING PRESENT

© 2013 ALEXANDER MANU �

DISTINCTIVE COMPETENCIES�WHAT NEW CAPABILITIES ARE NEEDED TO SUCCEED? ���

© 2013 ALEXANDER MANU �

DISTINCTIVE COMPETENCIES

NEW SOURCES OF VALUE

NEW BUSINESS MODEL

EMERGING PRESENT

© 2013 ALEXANDER MANU �

BUSINESS MODEL �HOW ARE WE STRUCTURED TO CAPTURE, CREATE AND DELIVER VALUE? ���

© 2013 ALEXANDER MANU �

DISTINCTIVE COMPETENCIES

NEW SOURCES OF VALUE

NEW BUSINESS MODEL

EMERGING PRESENT

© 2013 ALEXANDER MANU �

DISTINCTIVE COMPETENCIES

NEW SOURCES OF VALUE

NEW BUSINESS MODEL

EMERGING PRESENT

© 2013 ALEXANDER MANU –

THEMES

© 2013 ALEXANDER MANU –

1 EMERGING PRESENT

© 2013 ALEXANDER MANU –

2 SOURCES OF VALUE

© 2013 ALEXANDER MANU –

3 COMPETENCIES DISTINCTIVE

© 2013 ALEXANDER MANU –

4 MODELS BUSINESS

© 2013 ALEXANDER MANU –

© 2013 ALEXANDER MANU –

1 EMERGING PRESENT

© 2013 ALEXANDER MANU –

THE DATA TRANSFER�BEHAVIOR SPACE�

© 2013 ALEXANDER MANU –

CYBERSPACE DATA SET

© 2013 ALEXANDER MANU –

DIGITAL MEDIA

NETWORKED SOCIETY

© 2013 ALEXANDER MANU –

DIGITAL MEDIA

NETWORKED SOCIETY YOUTUBE

XBOX

DRM ITOUCH

LINKEDIN

FACEBOOK GOOGLE

APP STORE

WORDPRESS

FLICKR

PS3

IPHONE

WIKIPEDIA TWITTER

iPAD+

KINECT

ANDROID

NFC

© 2013 ALEXANDER MANU –

DIGITAL MEDIA

NETWORKED SOCIETY

CONVERGENCE

FLIP CAMERA

EXPERIENCE ECONOMY

GENERATION C

DIVERGENCE

FREE LOVE SELF PUBLISHING C2C2B

GIFT ECONOMY

GTA4

EXPECTATION ECONOMY

GENEROSITY

RANDOM KINDNESS

CITYSUMERS

SOCIAL-LITE

GROUP BUYING

GROUP-ISM

CASHLESS

YOUTUBE

XBOX

DRM ITOUCH

LINKEDIN

FACEBOOK GOOGLE

APP STORE

WORDPRESS

FLICKR

PS3

IPHONE

WIKIPEDIA TWITTER

iPAD+

KINECT

ANDROID

NFC

© 2013 ALEXANDER MANU –

DIGITAL MEDIA

NETWORKED SOCIETY YOUTUBE

XBOX

DRM ITOUCH

LINKEDIN

FACEBOOK GOOGLE

APP STORE

WORDPRESS

FLICKR

PS3

IPHONE

WIKIPEDIA TWITTER

iPAD+

KINECT

ANDROID

NFC

CONVERGENCE

FLIP CAMERA

EXPERIENCE ECONOMY

GENERATION C

DIVERGENCE

FREE LOVE SELF PUBLISHING C2C2B

GIFT ECONOMY

GTA4

EXPECTATION ECONOMY

GENEROSITY

RANDOM KINDNESS

CITYSUMERS

SOCIAL-LITE

GROUP BUYING

GROUP-ISM

CASHLESS

CALL OF DUTY

SQUARE

GROUPON

EXPERIENCE RETAIL P2PTV

LIVING SOCIAL

EVERYBODY BANK

SELF BRAND

MASSIVE DATA

CONTEXT AWARENESS

HULU

STUMBLEUPON

LINK SPACE

TED TALKS

LIFE CATCHING

CRAIGSLIST

KINDLE

IBOOK

SKYPE

VIMEO

Wii

HUFFINGTON

GOOGLE SOCIAL

AUGMENTED REALITY

NETFLIX

IBM SMART PLANET

HAPPINESS APPS

KINDLE FIRE

© 2013 ALEXANDER MANU –

DIGITAL MEDIA

NETWORKED SOCIETY

URBAN PRIDE

INSTANT STATUS FIX

TRANSPARENCY TRIUMPH

BOOMERANG GPS

FACEBOOK BANKING

BRAND BUTLERS

FREEVERTISING

GOOGLE BANK

PLANNED SPONTANEITY ECOSUPERIOR

GEOSWEEP

NFC

JOURNEY

ZYNGA

FOUR SQUARE

URBAN ISLANDS

SHOWROOMING

URBAN MIGHT

OWNER-LESS

ZIPCAR

LOCAL DISCOUNTS

YOUTUBE

XBOX

DRM ITOUCH

LINKEDIN

FACEBOOK GOOGLE

APP STORE

WORDPRESS

FLICKR

PS3

IPHONE

WIKIPEDIA TWITTER

iPAD+

KINECT

ANDROID

NFC

CONVERGENCE

FLIP CAMERA

EXPERIENCE ECONOMY

GENERATION C

DIVERGENCE

FREE LOVE SELF PUBLISHING C2C2B

GIFT ECONOMY

GTA4

EXPECTATION ECONOMY

GENEROSITY

RANDOM KINDNESS

CITYSUMERS

SOCIAL-LITE

GROUP BUYING

GROUP-ISM

CASHLESS

CALL OF DUTY

SQUARE

GROUPON

EXPERIENCE RETAIL P2PTV

LIVING SOCIAL

EVERYBODY BANK

SELF BRAND

MASSIVE DATA

CONTEXT AWARENESS

HULU

STUMBLEUPON

LINK SPACE

TED TALKS

LIFE CATCHING

CRAIGSLIST

KINDLE

IBOOK

SKYPE

VIMEO

Wii

HUFFINGTON

GOOGLE SOCIAL

AUGMENTED REALITY

NETFLIX

IBM SMART PLANET

HAPPINESS APPS

KINDLE FIRE

© 2013 ALEXANDER MANU –

DIGITAL MEDIA

NETWORKED SOCIETY

TRANSUMERS

PREMIUMIZATION

CELLEBRATE URBAN SPACE

TWINSUMERS

FLAWSOME

MOTIVATIONAL FEEDBACK GAMES

JOINT SOCIAL ACCOUNTS

ECO-ICONIC

REP-YOUTATION

STATUS STORIES

SOLOMO

ONLINE OXYGEN

CROWD GAMES

STATUS SPHERES

FLASH SALES

TRYSUMERS

CROWD CLOUT

CROWD MINING

MY DIGITAL DNA

LOCALCHOICE

INFOLUST

ENABLE URBAN ENCOUNTERS

BITCOIN

ENRICH URBAN EXPERIENCE

ECO-EMBEDDED

EARTH REWARDS CASH-LESS

SEE HEAR BUY

GENERATION GENEROSITY FOREVER CONVERSING

PAYPAL LOCAL

GAMES FOR GOOD

SELLSUMERS

NOWISM

GOOGLE WALLET

DYNAMIC PRICING

SENSE MAKING

HYPER LOCAL DEALS

IDLE SOURCING

EXTREME CHARITY EMPATHY GAMES

SOCIAL GAMING

ECO-EASY

MASS MINGLING

JOINT GAMING ACCOUNTS

PERKONOMICS

PRICE PANDEMONIUM

TEXT&LEARN

LOCALITY

FARMVILLE BANK

HUMAN BRANDS

CITYVILLE

YOUTUBE

XBOX

DRM ITOUCH

LINKEDIN

FACEBOOK GOOGLE

APP STORE

WORDPRESS

FLICKR

PS3

IPHONE

WIKIPEDIA TWITTER

iPAD+

KINECT

ANDROID

NFC

HYPER-PERSONAL

BIDCONOMY

EMBEDDED STORIES

CONVERGENCE

FLIP CAMERA

EXPERIENCE ECONOMY

GENERATION C

DIVERGENCE

FREE LOVE SELF PUBLISHING C2C2B

GIFT ECONOMY

GTA4

EXPECTATION ECONOMY

GENEROSITY

RANDOM KINDNESS

CITYSUMERS

SOCIAL-LITE

GROUP BUYING

GROUP-ISM

CASHLESS

URBAN PRIDE

INSTANT STATUS FIX

TRANSPARENCY TRIUMPH

BOOMERANG GPS

FACEBOOK BANKING

BRAND BUTLERS

FREEVERTISING

GOOGLE BANK

PLANNED SPONTANEITY ECOSUPERIOR

GEOSWEEP

JOURNEY

ZYNGA

FOUR SQUARE

URBAN ISLANDS

SHOWROOMING

URBAN MIGHT

OWNER-LESS

ZIPCAR

LOCAL DISCOUNTS

CROWDFUNDING

GAMIFICATION

CALL OF DUTY

SQUARE

GROUPON

EXPERIENCE RETAIL P2PTV

LIVING SOCIAL

EVERYBODY BANK

SELF BRAND

MASSIVE DATA

CONTEXT AWARENESS

HULU

STUMBLEUPON

LINK SPACE

TED TALKS

LIFE CATCHING

CRAIGSLIST

KINDLE

IBOOK

SKYPE

VIMEO

Wii

HUFFINGTON

GOOGLE SOCIAL

AUGMENTED REALITY

NETFLIX

IBM SMART PLANET

HAPPINESS APPS

KINDLE FIRE

NFC

© 2013 ALEXANDER MANU –

DIGITAL MEDIA

NETWORKED SOCIETY

TRANSUMERS

PREMIUMIZATION

CELLEBRATE URBAN SPACE

TWINSUMERS

FLAWSOME

MOTIVATIONAL FEEDBACK GAMES

JOINT SOCIAL ACCOUNTS

ECO-ICONIC

REP-YOUTATION

STATUS STORIES

SOLOMO

ONLINE OXYGEN

CROWD GAMES

STATUS SPHERES

FLASH SALES

TRYSUMERS

CROWD CLOUT

CROWD MINING

MY DIGITAL DNA

LOCALCHOICE

INFOLUST

ENABLE URBAN ENCOUNTERS

BITCOIN

ENRICH URBAN EXPERIENCE

ECO-EMBEDDED

EARTH REWARDS CASH-LESS

SEE HEAR BUY

GENERATION GENEROSITY FOREVER CONVERSING

PAYPAL LOCAL

GAMES FOR GOOD

SELLSUMERS

NOWISM

GOOGLE WALLET

DYNAMIC PRICING

SENSE MAKING

HYPER LOCAL DEALS

IDLE SOURCING

EXTREME CHARITY EMPATHY GAMES

SOCIAL GAMING

ECO-EASY

MASS MINGLING

JOINT GAMING ACCOUNTS

PERKONOMICS

PRICE PANDEMONIUM

TEXT&LEARN

LOCALITY

HUMAN BRANDS

CITYVILLE

YOUTUBE

XBOX

DRM ITOUCH

LINKEDIN

FACEBOOK GOOGLE

APP STORE

WORDPRESS

FLICKR

PS3

IPHONE

WIKIPEDIA TWITTER

iPAD+

KINECT

ANDROID

NFC

HYPER-PERSONAL

BIDCONOMY

EMBEDDED STORIES

CONVERGENCE

FLIP CAMERA

EXPERIENCE ECONOMY

GENERATION C

DIVERGENCE

FREE LOVE SELF PUBLISHING C2C2B

GIFT ECONOMY

GTA4

EXPECTATION ECONOMY

GENEROSITY

RANDOM KINDNESS

CITYSUMERS

SOCIAL-LITE

GROUP BUYING

GROUP-ISM

CASHLESS

URBAN PRIDE

INSTANT STATUS FIX

TRANSPARENCY TRIUMPH

BOOMERANG GPS

FACEBOOK BANKING

BRAND BUTLERS

FREEVERTISING

GOOGLE BANK

PLANNED SPONTANEITY ECOSUPERIOR

GEOSWEEP

JOURNEY

ZYNGA

FOUR SQUARE

URBAN ISLANDS

SHOWROOMING

URBAN MIGHT

OWNER-LESS

ZIPCAR

LOCAL DISCOUNTS

CALL OF DUTY

SQUARE

GROUPON

EXPERIENCE RETAIL P2PTV

LIVING SOCIAL

EVERYBODY BANK

SELF BRAND

MASSIVE DATA

CONTEXT AWARENESS

HULU

LINK SPACE

TED TALKS

LIFE CATCHING

CRAIGSLIST

KINDLE

IBOOK

SKYPE

VIMEO

Wii

HUFFINGTON

GOOGLE SOCIAL

AUGMENTED REALITY

NETFLIX

IBM SMART PLANET

HAPPINESS APPS

CROWDFUNDING

FARMVILLE BANK

GAMIFICATION

STUMBLEUPON KINDLE FIRE

NFC

© 2013 ALEXANDER MANU –

#1 CAUSE OF FAILURE IN ORGANIZATIONS

© 2013 ALEXANDER MANU –

WHEN INDIVIDUALS ARE NOT ABLE TO VISUALIZE THE COMPLEXITY OF THE SYSTEM THEY FACE

© 2013 ALEXANDER MANU –

DIGITAL MEDIA

NETWORKED SOCIETY

TRANSUMERS

PREMIUMIZATION

CELLEBRATE URBAN SPACE

TWINSUMERS

FLAWSOME

MOTIVATIONAL FEEDBACK GAMES

JOINT SOCIAL ACCOUNTS

ECO-ICONIC

REP-YOUTATION

STATUS STORIES

SOLOMO

ONLINE OXYGEN

CROWD GAMES

STATUS SPHERES

FLASH SALES

TRYSUMERS

CROWD CLOUT

CROWD MINING

MY DIGITAL DNA

LOCALCHOICE

INFOLUST

ENABLE URBAN ENCOUNTERS

BITCOIN

ENRICH URBAN EXPERIENCE

ECO-EMBEDDED

EARTH REWARDS CASH-LESS

SEE HEAR BUY

GENERATION GENEROSITY FOREVER CONVERSING

PAYPAL LOCAL

GAMES FOR GOOD

SELLSUMERS

NOWISM

GOOGLE WALLET

DYNAMIC PRICING

SENSE MAKING

HYPER LOCAL DEALS

IDLE SOURCING

EXTREME CHARITY EMPATHY GAMES

SOCIAL GAMING

ECO-EASY

MASS MINGLING

JOINT GAMING ACCOUNTS

PERKONOMICS

PRICE PANDEMONIUM

TEXT&LEARN

LOCALITY

HUMAN BRANDS

CITYVILLE

YOUTUBE

XBOX

DRM ITOUCH

LINKEDIN

FACEBOOK GOOGLE

APP STORE

WORDPRESS

FLICKR

PS3

IPHONE

WIKIPEDIA TWITTER

iPAD+

KINECT

ANDROID

NFC

HYPER-PERSONAL

BIDCONOMY

EMBEDDED STORIES

CONVERGENCE

FLIP CAMERA

EXPERIENCE ECONOMY

GENERATION C

DIVERGENCE

FREE LOVE SELF PUBLISHING C2C2B

GIFT ECONOMY

GTA4

EXPECTATION ECONOMY

GENEROSITY

RANDOM KINDNESS

CITYSUMERS

SOCIAL-LITE

GROUP BUYING

GROUP-ISM

CASHLESS

URBAN PRIDE

INSTANT STATUS FIX

TRANSPARENCY TRIUMPH

BOOMERANG GPS

FACEBOOK BANKING

BRAND BUTLERS

FREEVERTISING

GOOGLE BANK

PLANNED SPONTANEITY ECOSUPERIOR

GEOSWEEP

JOURNEY

ZYNGA

FOUR SQUARE

URBAN ISLANDS

SHOWROOMING

URBAN MIGHT

OWNER-LESS

ZIPCAR

LOCAL DISCOUNTS

CALL OF DUTY

SQUARE

GROUPON

EXPERIENCE RETAIL P2PTV

LIVING SOCIAL

EVERYBODY BANK

SELF BRAND

MASSIVE DATA

CONTEXT AWARENESS

HULU

LINK SPACE

TED TALKS

LIFE CATCHING

CRAIGSLIST

KINDLE

IBOOK

SKYPE

VIMEO

Wii

HUFFINGTON

GOOGLE SOCIAL

AUGMENTED REALITY

NETFLIX

IBM SMART PLANET

HAPPINESS APPS

CROWDFUNDING

FARMVILLE BANK

GAMIFICATION

STUMBLEUPON KINDLE FIRE

NFC

© 2013 ALEXANDER MANU –

WITHOUT VISUALIZATION THE SYSTEM IS ABSTRACT AND FORMLESS

© 2013 ALEXANDER MANU –

IN THE EMERGING PRESENT�UNDERSTANDING IS THE CHALENGE �

© 2013 ALEXANDER MANU –

THE VISIBLE NEEDS TO BE MADE INTELLIGIBLE �

© 2013 ALEXANDER MANU –

MOTIVATING TRENDS

© 2013 ALEXANDER MANU –

ENABLED OBJECTS

© 2013 ALEXANDER MANU –

ENABLED SPACES ����

© 2013 ALEXANDER MANU –

ENABLED PEOPLE ����

© 2013 ALEXANDER MANU –

ENABLED DATA

© 2013 ALEXANDER MANU –

ENABLED DATA USE

© 2013 ALEXANDER MANU –

? �

BE POSSIBLE… �WHAT COULD �

© 2011 ALEXANDER MANU / LIFELABS BCG

SIGNALS ARE QUESTIONS

© 2011 ALEXANDER MANU / LIFELABS BCG

?WHAT DO YOU SEE

© 2011 ALEXANDER MANU / LIFELABS BCG

© 2011 ALEXANDER MANU / LIFELABS BCG

© 2011 ALEXANDER MANU / LIFELABS BCG

© 2011 ALEXANDER MANU / LIFELABS BCG

© 2011 ALEXANDER MANU / LIFELABS BCG

© 2011 ALEXANDER MANU / LIFELABS BCG

HINDSIGHT

DISRUPTION

© 2011 ALEXANDER MANU / LIFELABS BCG

HINDSIGHT: RECOGNITION RECOGNITION OF THE REALITIES OF A SITUATION AFTER OCCURRENCE

© 2011 ALEXANDER MANU / LIFELABS BCG

HINDSIGHT

INSIGHT

FIELD OF DANGER OR OPPORTUNITY

DISRUPTION

© 2011 ALEXANDER MANU / LIFELABS BCG

INSIGHT: UNDERSTANDING ABILITY TO PERCEIVE CLEARLY; DEEP UNDERSTANDING

© 2011 ALEXANDER MANU / LIFELABS BCG

FORESIGHT

HINDSIGHT

INSIGHT

FIELD OF DANGER OR OPPORTUNITY

DISRUPTION

© 2011 ALEXANDER MANU / LIFELABS BCG

FORESIGHT: POWER POWER OF FORESEEING. THE ACT OF LOOKING FORWARD.

© 2011 ALEXANDER MANU / LIFELABS BCG

COLOMBUS FACEBOOK IPHONE GOOGLE BANK YOUTUBE APPSTORE

© 2011 ALEXANDER MANU / LIFELABS BCG

© 2011 ALEXANDER MANU / TD BANK 2011

DIGITAL MEDIA

NETWORKED SOCIETY

TRANSUMERS

PREMIUMIZATION

CELEBRATE URBAN SPACE

TWINSUMERS

ENRICH URBAN CANVAS

MOTIVATIONAL FEEDBACK GAMES

JOINT SOCIAL ACCOUNTS

ECO-ICONIC

REP-YOUTATION

STATUS STORIES

SOLOMO

ONLINE OXYGEN

CROWD GAMES

STATUS SPHERES

FLASH SALES

TRYSUMERS

CROWD CLOUT

CROWD MINING

MY DIGITAL DNA

LOCALCHOICE

INFOLUST

ENABLE URBAN ENCOUNTERS

ECO-CHIC

ENRICH URBAN EXPERIENCE

ECO-EMBEDDED

EARTH REWARDS PUSH URBAN ENVELOPE

SEE HEAR BUY

GENERATION GENEROSITY

FOREVER CONVERSING

FOREVER BETA

GAMES FOR GOOD

SELLSUMERS

NOWISM

GOOGLE WALLET

DYNAMIC PRICING

SENSE MAKING

HYPER LOCAL DEALS

BUSINESS UNUSUAL

EXTREME CHARITY EMPATHY GAMES

SOCIAL GAMING

ECO-EASY

MASS MINGLING

JOINT GAMING ACCOUNTS

PERKONOMICS

PRICE PANDEMONIUM

TEXT&LEARN

LOCALITY

TAPTAP REVENGE

CITYVILLE

YOUTUBE

XBOX

DRM ITOUCH

LINKEDIN

FACEBOOK GOOGLE

APP STORE

WORDPRESS

FLICKR

PS3

IPHONE

WIKIPEDIA TWITTER

iPAD+

KINECT

ANDROID

NFC

HYPER-PERSONAL

BIDCONOMY

EMBEDDED STORIES

CONVERGENCE

FLIP CAMERA

EXPERIENCE ECONOMY

GENERATION C

DIVERGENCE

FREE LOVE SELF PUBLISHING C2C2B

GIFT ECONOMY

GTA4

EXPECTATION ECONOMY

GENEROSITY

RANDOM KINDNESS

CITYSUMERS

SOCIAL-LITE

GROUP BUYING

GROUP-ISM

CASHLESS

URBAN PRIDE

INSTANT STATUS FIX

TRANSPARENCY TRIUMPH

BOOMERANG GPS

FACEBOOK BANKING

BRAND BUTLERS

FREEVERTISING

GOOGLE BANK

PLANNED SPONTANEITY ECOSUPERIOR

GEOSWEEP

P2P GAMING

CITYSUMERS

ZYNGA

FOUR SQUARE

URBAN ISLANDS

RETAIL SAFARI

URBAN MIGHT

OWNER-LESS

ZIPCAR

LOCAL DISCOUNTS

CALL OF DUTY

SQUARE

GROUPON

EXPERIENCE RETAIL P2PTV

LIVING SOCIAL

EVERYBODY BANK

SELF BRAND

MASSIVE DATA

CONTEXT AWARENESS

HULU

STUMBLEUPON

UBER FREE

SELLABAND

LIFE CATCHING

CRAIGSLIST

KINDLE

IBOOK

SKYPE

VIMEO

Wii

HUFFINGTON

GOOGLE SOCIAL

PRICEPANDEMONIUM

NETFLIX

IBM SMART PLANET

HAPPINESS APPS

BE EVERYWHERE

FARMVILLE BANK

ROGERS BANK

© 2011 ALEXANDER MANU • SYRACUSE 09.20.11

DISTINCTIVE COMPETENCIES

NEW SOURCES OF VALUE

NEW BUSINESS MODEL

EMERGING CONTEXT

© 2013 ALEXANDER MANU –

2 SOURCES OF VALUE

© 2013 ALEXANDER MANU –

ECONOMY�A CONVERSATION

© 2013 ALEXANDER MANU –

HUMANS WERE NEVER NETWORKED ON A MASSIVE SCALE�

© 2013 ALEXANDER MANU –

NETWORKED INDIVIDUALS +�

© 2013 ALEXANDER MANU –

NETWORKED OBJECTS +�

© 2013 ALEXANDER MANU –

NETWORKED PLACES =�

© 2013 ALEXANDER MANU –

OPPORTUNITY�NEW BEHAVIOR SPACE�

© 2013 ALEXANDER MANU –

 

ENABLE A NEW EXPERIENCE TO BE RELEVANT IN THIS CONTEXT IS TO

© 2013 ALEXANDER MANU –

? �

  BUT HOW

© 2013 ALEXANDER MANU –

BEHAVIOUR ��SPACE &… �

© 2013 ALEXANDER MANU –

THE INNOVATION��BEHAVIOUR CYCLE �

© 2013 ALEXANDER MANU –

DESIRE �

© 2013 ALEXANDER MANU –

DESIRE �

GOALS�

MOTIVATION� MEDIUM �

© 2013 ALEXANDER MANU –

DESIRE �

GOALS�

MOTIVATION� MEDIUM � BEHAVIOUR �

ACTION�

© 2013 ALEXANDER MANU –

DESIRE �

GOALS�

MOTIVATION� MEDIUM � BEHAVIOUR �

ACTION� RELATIONSHIP �

SATISFACTION�

VALUE �AS �

MEDIUM �

BUSINESS �ACTIVITY�

BUSINESS �DISRUPTION�

BEHAVIOUR �DISRUPTION�

© 2013 ALEXANDER MANU –

DESIRE �

GOALS�

MOTIVATION� MEDIUM � BEHAVIOUR �

ACTION� RELATIONSHIP �

SATISFACTION�

VALUE �AS �

MEDIUM �

BUSINESS �ACTIVITY�

BUSINESS �DISRUPTION�

BEHAVIOUR �DISRUPTION�

STARTS NEW �BEHAVIOUR CYCLE �

COMPLETES BEHAVIOUR CYCLE �

© 2013 ALEXANDER MANU –

CREATES BUSINESS�

DESIRE �

GOALS�

MOTIVATION� MEDIUM � BEHAVIOUR �

ACTION� RELATIONSHIP �

SATISFACTION�

VALUE �AS �

MEDIUM �

BUSINESS �ACTIVITY�

BUSINESS �DISRUPTION�

BEHAVIOUR �DISRUPTION�

STARTS NEW �BEHAVIOUR CYCLE �

COMPLETES BEHAVIOUR CYCLE �

© 2013 ALEXANDER MANU –

COMPELS USER �CREATES BUSINESS�

DESIRE �

GOALS�

MOTIVATION� MEDIUM � BEHAVIOUR �

ACTION� RELATIONSHIP �

SATISFACTION�

VALUE �AS �

MEDIUM �

BUSINESS �ACTIVITY�

BUSINESS �DISRUPTION�

BEHAVIOUR �DISRUPTION�

STARTS NEW �BEHAVIOUR CYCLE �

COMPLETES BEHAVIOUR CYCLE �

© 2013 ALEXANDER MANU –

SUSTAINS BUSINESS�COMPELS USER �CREATES BUSINESS�

DESIRE �

GOALS�

MOTIVATION� MEDIUM � BEHAVIOUR �

ACTION� RELATIONSHIP �

SATISFACTION�

VALUE �AS �

MEDIUM �

BUSINESS �ACTIVITY�

BUSINESS �DISRUPTION�

BEHAVIOUR �DISRUPTION�

STARTS NEW �BEHAVIOUR CYCLE �

COMPLETES BEHAVIOUR CYCLE �

© 2013 ALEXANDER MANU –

SUSTAINS BUSINESS�COMPELS USER �CREATES BUSINESS�

GENERATES �BUSINESS�

DESIRE �

GOALS�

MOTIVATION� MEDIUM � BEHAVIOUR �

ACTION� RELATIONSHIP �

SATISFACTION�

VALUE �AS �

MEDIUM �

BUSINESS �ACTIVITY�

BUSINESS �DISRUPTION�

BEHAVIOUR �DISRUPTION�

STARTS NEW �BEHAVIOUR CYCLE �

COMPLETES BEHAVIOUR CYCLE �

© 2013 ALEXANDER MANU –

YOUTUBE IS NOT A TECHNOLOGY �TO RECAP:�

© 2013 ALEXANDER MANU –

YOUTUBE IS A�BEHAVIOUR SPACE �

© 2013 ALEXANDER MANU –

THE SIZE OF THE BEHAVIOR SPACE REPRESENTS �

THE POTENTIAL VALUE A PRODUCT OFFERS �

© 2013 ALEXANDER MANU –

THE GREATER THE VALUE POTENTIAL �� THE GREATER THE MONETIZATION POTENTIAL. �

© 2013 ALEXANDER MANU –

THIS MEANS… �

© 2013 ALEXANDER MANU –

TECHNOLOGY CAN NOT BE ��

© 2013 ALEXANDER MANU –

MONETIZED �

TECHNOLOGY CAN NOT BE ��

© 2013 ALEXANDER MANU –

ONLY BEHAVIOUR ��

© 2013 ALEXANDER MANU –

ONLY BEHAVIOUR ��

CAN �

© 2013 ALEXANDER MANU –

VALUE DRIVERS

© 2013 ALEXANDER MANU –

ATTRACTION�

DESIRE�

GOALS�

MOTIVATION�

© 2013 ALEXANDER MANU –

ENGAGEMENT�ENTRY�ATTRACTION�

DESIRE�

GOALS�

MOTIVATION� MEDIUM� BEHAVIOUR�

ACTION� RELATIONSHIP�

SATISFACTION�

© 2013 ALEXANDER MANU –

TRANSFORMATION�ENGAGEMENT�ENTRY�ATTRACTION�

DESIRE�

GOALS�

MOTIVATION� MEDIUM� BEHAVIOUR�

ACTION� RELATIONSHIP�

SATISFACTION�

VALUE

© 2013 ALEXANDER MANU –

TRANSFORMATION�ENGAGEMENT�ENTRY�ATTRACTION�

DESIRE�

GOALS�

MOTIVATION� MEDIUM� BEHAVIOUR�

ACTION� RELATIONSHIP�

SATISFACTION�

VALUE

SOCIAL OBJECT�

SOCIAL CAPITAL�

SOCIAL CURRENCY�

EXPERTISE�

BELONGING�

ACHIEVEMENT�

© 2013 ALEXANDER MANU –

TRANSFORMATION�ENGAGEMENT�ENTRY�ATTRACTION�

SOCIAL OBJECT�

SOCIAL CAPITAL�

SOCIAL CURRENCY�

EXPERTISE�

BELONGING�

ACHIEVEMENT�

DESIRE�

GOALS�

MOTIVATION� MEDIUM� BEHAVIOUR�

ACTION� RELATIONSHIP�

SATISFACTION�

VALUE

MEMORY�

KNOWLEDGE�

MOTOR SKILL�

COGNITION�

PERCEPTION�

© 2013 ALEXANDER MANU –

TRANSFORMATION�ENGAGEMENT�ENTRY�ATTRACTION�

SOCIAL OBJECT�

SOCIAL CAPITAL�

SOCIAL CURRENCY�

EXPERTISE�

BELONGING�

ACHIEVEMENT�

DESIRE�

GOALS�

BEHAVIOUR�

ACTION� RELATIONSHIP�

SATISFACTION�

VALUE

FUN�

CHALLENGING�

REWARDING�

ABSORBING�

ENGAGING�

NON FRUSTRATING�

INTERACTION�

ACCESIBLE �

IMMERSIVE �

MOTIVATION� MEDIUM�

MEMORY�

KNOWLEDGE�

MOTOR SKILL�

COGNITION�

PERCEPTION�

© 2013 ALEXANDER MANU –

TRANSFORMATION�ENGAGEMENT�ENTRY�ATTRACTION�

SOCIAL OBJECT�

SOCIAL CAPITAL�

SOCIAL CURRENCY�

EXPERTISE�

BELONGING�

ACHIEVEMENT�

FUN�

CHALLENGING�

REWARDING�

ABSORBING�

ENGAGING�

NON FRUSTRATING�

INTERACTION�

ACCESIBLE �

IMMERSIVE �DESIRE�

GOALS�

MOTIVATION� BEHAVIOUR�

ACTION� RELATIONSHIP�

SATISFACTION�

VALUE

EMOTIONAL�

INTELLECTUAL �

PHYSICAL�

MEDIUM�

MEMORY�

KNOWLEDGE�

MOTOR SKILL�

COGNITION�

PERCEPTION�

© 2013 ALEXANDER MANU –

TRANSFORMATION�

EMOTIONAL�

INTELLECTUAL �

PHYSICAL�

INTERACTION�

ACCESIBLE �

IMMERSIVE �

FUN�

CHALLENGING�

REWARDING�

ABSORBING�

ENGAGING�

NON FRUSTRATING�

SOCIAL OBJECT�

SOCIAL CAPITAL�

SOCIAL CURRENCY�

EXPERTISE�

BELONGING�

ACHIEVEMENT�

ENGAGEMENT�ENTRY�ATTRACTION�

DESIRE�

GOALS�

MOTIVATION� BEHAVIOUR�

ACTION� RELATIONSHIP�

SATISFACTION�

VALUE

IDEAS�

SPACES�

OBJECTS�

TIME�

PEOPLE�

SELF�MEDIUM�

MEMORY�

KNOWLEDGE�

MOTOR SKILL�

COGNITION�

PERCEPTION�

© 2013 ALEXANDER MANU –

© 2013 ALEXANDER MANU –

? �WHAT

© 2013 ALEXANDER MANU –

3 COMPETENCIES DISTINCTIVE

© 2013 ALEXANDER MANU –

INNOVATION IS NOT����ABOUT TECHNOLOGY ���

© 2013 ALEXANDER MANU –

IT IS ABOUT��STRATEGY �

© 2013 ALEXANDER MANU –

FORESIGHT� ��ENTERPRISE �

SUSTAINABLE INNOVATION �

© 2013 ALEXANDER MANU –

FORESIGHT�SCENARIO-BASED ��DECISION MAKING �

© 2013 ALEXANDER MANU –

DRIVING FORCES

SOCIAL

POLITICAL

ECONOMIC

CULTURE

TECHNOLOGY

© 2013 ALEXANDER MANU –

DRIVING FORCES

TRENDS

EDUCATION

HEALTHCARE

CONSUMPTION

ENTERTAINMENT

WORK

SOCIAL

POLITICAL

ECONOMIC

CULTURE

TECHNOLOGY

© 2013 ALEXANDER MANU –

SOCIAL

POLITICAL

ECONOMIC

CULTURE

TECHNOLOGY

DRIVING FORCES

TRENDS

EDUCATION

HEALTHCARE

CONSUMPTION

ENTERTAINMENT

WORK

TIME

UNCERTAINTIES

© 2013 ALEXANDER MANU –

SOCIAL

POLITICAL

ECONOMIC

CULTURE

TECHNOLOGY

DRIVING FORCES

TRENDS

EDUCATION

HEALTHCARE

CONSUMPTION

ENTERTAINMENT

WORK

TIME

UNCERTAINTIES

UNKNOWN FUTURE

© 2013 ALEXANDER MANU –

SOCIAL

POLITICAL

ECONOMIC

CULTURE

TECHNOLOGY

BIG IDEAS

DRIVING FORCES

TRENDS

EDUCATION

HEALTHCARE

CONSUMPTION

ENTERTAINMENT

WORK

DESIRED FUTURE

© 2013 ALEXANDER MANU –

SOCIAL

POLITICAL

ECONOMIC

CULTURE

TECHNOLOGY

BIG IDEAS

DRIVING FORCES

TRENDS

EDUCATION

HEALTHCARE

CONSUMPTION

ENTERTAINMENT

WORK

TIME DESIRED FUTURE

SCENARIOS DESIGN THE FUTURE (FROM MOONSHOT TO DREAM CATCHER)

PEOPLE PLACE

OBJECT CIRCUMSTANCE

© 2013 ALEXANDER MANU –

SOCIAL

POLITICAL

ECONOMIC

CULTURE

TECHNOLOGY

BIG IDEAS

DRIVING FORCES

TRENDS

EDUCATION

HEALTHCARE

CONSUMPTION

ENTERTAINMENT

WORK

TIME DESIRED FUTURE

INNOVATION STRATEGY

SUSTAINABLE INNOVATION COMPANY

PEOPLE PLACE

OBJECT CIRCUMSTANCE

SCENARIOS DESIGN THE FUTURE (FROM MOONSHOT TO DREAM CATCHER)

© 2013 ALEXANDER MANU –

SOCIAL

POLITICAL

ECONOMIC

CULTURE

TECHNOLOGY

BIG IDEAS

DRIVING FORCES

TRENDS

EDUCATION

HEALTHCARE

CONSUMPTION

ENTERTAINMENT

WORK

TIME DESIRED FUTURE

INNOVATION STRATEGY

SUSTAINABLE NNOVATION COMPANY

PEOPLE PLACE

OBJECT CIRCUMSTANCE

SCENARIOS DESIGN THE FUTURE (FROM MOONSHOT TO DREAM CATCHER)

© 2013 ALEXANDER MANU –

SOCIAL

POLITICAL

ECONOMIC

CULTURE

TECHNOLOGY

BIG IDEAS

DRIVING FORCES

TRENDS

EDUCATION

HEALTHCARE

CONSUMPTION

ENTERTAINMENT

WORK

TIME DESIRED FUTURE

INNOVATION STRATEGY

SUSTAINABLE NNOVATION COMPANY

SCENARIOS DESIGN THE FUTURE

PEOPLE PLACE

OBJECT CIRCUMSTANCE

© 2013 ALEXANDER MANU –

SOCIAL

POLITICAL

ECONOMIC

CULTURE

TECHNOLOGY

BIG IDEAS

DRIVING FORCES

TRENDS

EDUCATION

HEALTHCARE

CONSUMPTION

ENTERTAINMENT

WORK

TIME DESIRED FUTURE

INNOVATION STRATEGY

SUSTAINABLE NNOVATION COMPANY

PEOPLE PLACE

OBJECT CIRCUMSTANCE

SCENARIOS DESIGN THE FUTURE

© 2013 ALEXANDER MANU –

SOCIAL

POLITICAL

ECONOMIC

CULTURE

TECHNOLOGY

BIG IDEAS

DRIVING FORCES

TRENDS

EDUCATION

HEALTHCARE

CONSUMPTION

ENTERTAINMENT

WORK

TIME DESIRED FUTURE

INNOVATION STRATEGY

SUSTAINABLE NNOVATION COMPANY

PEOPLE PLACE

OBJECT CIRCUMSTANCE

SCENARIOS DESIGN THE FUTURE

© 2013 ALEXANDER MANU –

SOCIAL

POLITICAL

ECONOMIC

CULTURE

TECHNOLOGY

BIG IDEAS

DRIVING FORCES

TRENDS

EDUCATION

HEALTHCARE

CONSUMPTION

ENTERTAINMENT

WORK

TIME DESIRED FUTURE

INNOVATION STRATEGY

SUSTAINABLE NNOVATION COMPANY

SCENARIOS DESIGN THE FUTURE

PEOPLE PLACE

OBJECT CIRCUMSTANCE

© 2013 ALEXANDER MANU –

WHAT IS FEASIBLE WHAT IS LIKELY

© 2013 ALEXANDER MANU –

TECHNOLOGY BEHAVIOUR WHAT IS FEASIBLE WHAT IS LIKELY

© 2013 ALEXANDER MANU –

OPPORTUNITY 1 LOCATION SERVICES

© 2013 ALEXANDER MANU –

OPPORTUNITY 2 AUGMENTED REALITY

© 2013 ALEXANDER MANU –

OPPORTUNITY 3 NFC LINK SPACE

© 2013 ALEXANDER MANU –

OPPORTUNITY 4 WEARABLE CONVERGENCE

© 2013 ALEXANDER MANU –

OPPORTUNITY 5 DIGITAL CONVERGENCE

© 2013 ALEXANDER MANU –

NFC LINK SPACE

© 2013 ALEXANDER MANU –

? �

WHAT DO WE HAVE TO DO NOW TO BECOME LEADERS IN LINK SPACE

© 2013 ALEXANDER MANU –

NFC ENABLED MOBILE �THE 1ST UN-MASS MEDIUM �

© 2013 ALEXANDER MANU –

NOT ABOUT THE LINK BUT ABOUT THE CONTENT

© 2013 ALEXANDER MANU –

ENHANCE EXPAND REDEFINE

USER ENGAGEMENT

© 2013 ALEXANDER MANU –

GRANULAR ONE TO ONE �COMMUNICATION WITH OBJECTS AND SPACES�

© 2013 ALEXANDER MANU –

MOBILE NFC CAPTURES THE �SOCIAL CONTEXT�

© 2013 ALEXANDER MANU –

MOBILE NFC CAPTURES THE �ACTIVITY CONTEXT�

© 2013 ALEXANDER MANU –

CONTEXT IS THE VALUE VARIABLE

© 2013 ALEXANDER MANU –

MOBILE NFC IS NOT A TECHNOLOGY �IT IS A BEHAVIOR ENABLER �

© 2013 ALEXANDER MANU –

FULL SPECTRUM �

�INNOVATION

© 2013 ALEXANDER MANU –

FULL SPECTRUM �

�ENGAGEMENT EXPERIENCE

© 2013 ALEXANDER MANU –

SIX DIMENSIONS OF EXPERIENCE ��

© 2013 ALEXANDER MANU –

SIX DIMENSIONS OF EXPERIENCE ��PHYSICAL

© 2013 ALEXANDER MANU –

SIX DIMENSIONS OF EXPERIENCE ��EMOTIONAL

© 2013 ALEXANDER MANU –

SIX DIMENSIONS OF EXPERIENCE ��SPIRITUAL

© 2013 ALEXANDER MANU –

SIX DIMENSIONS OF EXPERIENCE ��INTELLECTUAL

© 2013 ALEXANDER MANU –

SIX DIMENSIONS OF EXPERIENCE ��SOCIAL

© 2013 ALEXANDER MANU –

SIX DIMENSIONS OF EXPERIENCE ��PROFESSIONAL

© 2013 ALEXANDER MANU –

PRODUCT+SERVICE+ SOCIAL MEDIA+MARKETING

© 2013 ALEXANDER MANU –

? �HOW

© 2013 ALEXANDER MANU –

4 MODELS BUSINESS

© 2013 ALEXANDER MANU –

STRATEGIC TRANSFORMATION

CONTRIBUTOR: IBM GLOBAL BUSINESS SERVICES

© 2013 ALEXANDER MANU –

1�  RE-DESIGN THE VALUE PROPOSITION  

© 2013 ALEXANDER MANU –

2�  TRANSFORM THE BUSINESS MODEL FOR GREATER ENGAGEMENT AND PARTICIPATION  

© 2013 ALEXANDER MANU –

  STRATEGIC ELEMENTS OF TRANSFORMATION  

 

ENHANCE EXPAND REDEFINE  

© 2013 ALEXANDER MANU –

CONTENT + INFORMATION + INSIGHT    

 ENHANCE

© 2013 ALEXANDER MANU –

EXPAND THROUGH NEW LAYERS OF ENGAGEMENT

© 2013 ALEXANDER MANU –

THE VALUE DELIVERED TO USERS REDEFINE

© 2013 ALEXANDER MANU –

RESH

APIN

G TH

E “HO

W”: O

PERA

TING

MODE

L

INTEGRATE

LEVERAGE

CREATE

RESHAPING THE “WHAT”: VALUE PROPOSITION

VALUE PROPOSITION

VALU

E DEL

IVERY

ENHANCE EXPAND REDEFINE

© 2013 ALEXANDER MANU –

RESH

APIN

G TH

E “HO

W”: O

PERA

TING

MODE

L

INTEGRATE

LEVERAGE

CREATE

RESHAPING THE “WHAT”: VALUE PROPOSITION

TRANSFORMATION 1�

2�

3�

ENHANCE EXPAND REDEFINE

© 2013 ALEXANDER MANU –

THE OPPORTUNITY IS NOT IN TRADITIONAL FORMS OF ENGAGEMENT BUT IN NEW INTERACTIONS

© 2013 ALEXANDER MANU –

BUSINESS CAPABILITY:

© 2013 ALEXANDER MANU –

 

ORGANIZATION THE DATA ENABLER

© 2013 ALEXANDER MANU –

EXPERT IN TAXONOMY AND ONTOLOGY

© 2013 ALEXANDER MANU –

MAKING EVERYTHING MAKE SENSE

© 2013 ALEXANDER MANU –

BUSINESS MODEL �OPTIONS

© 2013 ALEXANDER MANU –

BUSINESS MODEL OPTIONS BECOME:

© 2013 ALEXANDER MANU –

BUSINESS MODEL OPTIONS CONTEXT EXPERT

© 2013 ALEXANDER MANU –

MODEL OPTIONS BUSINESS CONTENT EXPERT

© 2013 ALEXANDER MANU –

BUSINESS MODEL OPTIONS CONDUIT EXPERT

© 2013 ALEXANDER MANU –

IN CONCLUSION

© 2013 ALEXANDER MANU –

ANY NEW MEDIUM IS THE DISRUPTOR THAT ENABLES A NEW BEHAVIOUR SPACE TO EMERGE.

© 2013 ALEXANDER MANU –

TRANSUMERS

PREMIUMIZATION

CELLEBRATE URBAN SPACE

TWINSUMERS

ENRICH URBAN CANVAS

MOTIVATIONAL FEEDBACK GAMES

JOINT SOCIAL ACCOUNTS

ECO-ICONIC

REP-YOUTATION

STATUS STORIES

SOLOMO

ONLINE OXYGEN

CROWD GAMES

STATUS SPHERES

FLASH SALES

TRYSUMERS

CROWD CLOUT

CROWD MINING

MY DIGITAL DNA

LOCALCHOICE

INFOLUST

ENABLE URBAN ENCOUNTERS

ECO-CHIC

ENRICH URBAN EXPERIENCE

ECO-EMBEDDED

EARTH REWARDS PUSH URBAN ENVELOPE

SEE HEAR BUY

GENERATION GENEROSITY FOREVER CONVERSING

FOREVER BETA

GAMES FOR GOOD

SELLSUMERS

NOWISM

GOOGLE WALLET

DYNAMIC PRICING

SENSE MAKING

HYPER LOCAL DEALS

BUSINESS UNUSUAL

EXTREME CHARITY EMPATHY GAMES

SOCIAL GAMING

ECO-EASY

MASS MINGLING

JOINT GAMING ACCOUNTS

PERKONOMICS

PRICE PANDEMONIUM

ROGERS BANK

TEXT&LEARN BE EVERYWHERE

LOCALITY

TAPTAP REVENGE

CITYVILLE

HYPER-PERSONAL

BIDCONOMY

EMBEDDED STORIES

FARMVILLE BANK

THIS IS SASHA

© 2013 ALEXANDER MANU –

THANK YOU

© 2013 ALEXANDER MANU –

top related