© 2013 alexander manu – - eit digital // eit digital · · 2013-10-10© 2013 alexander manu...
TRANSCRIPT
© 2013 ALEXANDER MANU –
© 2013 ALEXANDER MANU –
TRANSUMERS
PREMIUMIZATION
CELLEBRATE URBAN SPACE
TWINSUMERS
ENRICH URBAN CANVAS
MOTIVATIONAL FEEDBACK GAMES
ECO-ICONIC
SOLOMO
ONLINE OXYGEN
CROWD GAMES
STATUS SPHERES
FLASH SALES
TRYSUMERS
CROWD CLOUT
CROWD MINING
MY DIGITAL DNA
LOCALCHOICE
INFOLUST
ENABLE URBAN ENCOUNTERS
ENRICH URBAN EXPERIENCE
ECO-EMBEDDED
EARTH REWARDS PUSH URBAN ENVELOPE
SEE HEAR BUY
FOREVER CONVERSING
FOREVER BETA
GAMES FOR GOOD
SELLSUMERS
NOWISM
GOOGLE WALLET
DYNAMIC PRICING
SENSE MAKING
HYPER LOCAL DEALS
BUSINESS UNUSUAL
EXTREME CHARITY EMPATHY GAMES
SOCIAL GAMING
ECO-EASY
MASS MINGLING
JOINT GAMING ACCOUNTS
PERKONOMICS
PRICE PANDEMONIUM
TEXT&LEARN
LOCALITY
FARMVILLE BANK
TAPTAP REVENGE
CITYVILLE
HYPER-PERSONAL
BIDCONOMY
EMBEDDED STORIES
BE EVERYWHERE
ROGERS BANK
JOINT SOCIAL ACCOUNTS
REP-YOUTATION
STATUS STORIES
ECO-CHIC
GENERATION GENEROSITY
© 2013 ALEXANDER MANU –
MOTIVATION
© 2013 ALEXANDER MANU –
TECHNOLOGY (BEHAVIOUR)
© 2013 ALEXANDER MANU –
BUSINESS CAPABILITY
© 2013 ALEXANDER MANU –
BEHAVIOUR SPACE
© 2013 ALEXANDER MANU –
BEHAVIOUR SPACE
© 2013 ALEXANDER MANU –
BEHAVIOUR SPACE
© 2012 ALEXANDER MANU –
BEHAVIOUR SPACE
© 2012 ALEXANDER MANU –
PLAY, PLEASURE AND DISCOVERY AS A MODEL FOR BUSINESS VALUE
© 2013 ALEXANDER MANU –
© 2013 ALEXANDER MANU –
© 2013 ALEXANDER MANU –
© 2013 ALEXANDER MANU –
© 2013 ALEXANDER MANU –
© 2012 ALEXANDER MANU –SABBATICAL REPORT
© 2012 ALEXANDER MANU –SABBATICAL REPORT
REALLY COOL BUT…
© 2012 ALEXANDER MANU –SABBATICAL REPORT
THIS IS NOT A THREAT
TO OUR BUSINESS
JIM BALSILLIE, JULY 7, 2007, THE TORONTO STAR
© 2012 ALEXANDER MANU –SABBATICAL REPORT
THIS IS NOT A PRODUCT
© 2012 ALEXANDER MANU –SABBATICAL REPORT
BEHAVIOUR SPACE THIS IS A
© 2012 ALEXANDER MANU –SABBATICAL REPORT
STRATEGY THIS IS AN OBJECTIFIED
© 2012 ALEXANDER MANU –SABBATICAL REPORT
© 2013 ALEXANDER MANU –
CREATING VALUE
© 2013 ALEXANDER MANU –
VALUE DOES NOT MEAN
PROFIT
© 2013 ALEXANDER MANU –
VALUE MEANS
© 2013 ALEXANDER MANU –
THE DIFFERENCE YOU ARE
MAKING IN THE WORLD
© 2013 ALEXANDER MANU –
ABOUT MY BIASES
© 2013 ALEXANDER MANU –
1982 THE BIG BREAK
© 2013 ALEXANDER MANU –
SEMI-TECH GLOBAL - HONG KONG
© 2013 ALEXANDER MANU –
1982: DESIGNED (ONE OF) THE FIRST PORTABLE COMPUTERS
© 2013 ALEXANDER MANU –
THE PIED PIPER COMMUNICATOR
© 2013 ALEXANDER MANU –
FELL IN LOVE WITH SILICON VALLEY
© 2013 ALEXANDER MANU –
AND THE BENCHMARKS…
© 2013 ALEXANDER MANU –
IT MAKES NO SENSE
© 2013 ALEXANDER MANU –
IT HAS NO MARKET
© 2013 ALEXANDER MANU –
NO CURRENT USER BASE
© 2013 ALEXANDER MANU –
THIS IS
© 2013 ALEXANDER MANU –
! THIS IS AWESOME
© 2013 ALEXANDER MANU –
? �WHY
© 2013 ALEXANDER MANU –
STRATEGIC INNOVATION MEANS…
© 2013 ALEXANDER MANU –
STRATEGIC OPTIONS
© 2013 ALEXANDER MANU –
TO MANAGE CHANGE �
© 2013 ALEXANDER MANU –
TO MANAGE CHANGE �BY PROVOKING IT�
© 2013 ALEXANDER MANU –
BE POSSIBLE… �WHAT WOULD �
© 2013 ALEXANDER MANU –
FORESIGHT MANDATE �MOTOROLA 2004 ��
© 2013 ALEXANDER MANU –
PROCESS �
© 2013 ALEXANDER MANU –
OPPORTUNITY DISCOVERY �MAKING SENSE OF TRENDS ��
© 2013 ALEXANDER MANU –
MAKING SENSE OF TRENDS �DEFINING NEW MARKETSPACES���
OPPORTUNITY EXPANSION�
© 2013 ALEXANDER MANU –
MAKING SENSE OF TRENDS�DEFINING NEW MARKETSPACES�MAXIMIZING THE BUSINESS MODEL � ��
OPPORTUNITY APPLICATION�
© 2013 ALEXANDER MANU –
© 2013 ALEXANDER MANU –
TOMORROW�
© 2013 ALEXANDER MANU –
TOMORROW�YOU WILL BE THE� BRAND �
© 2013 ALEXANDER MANU –
THE ENABLER SENSES�ANYTHING�
© 2013 ALEXANDER MANU –
SENSES�LIGHT�
© 2013 ALEXANDER MANU –
SENSES�LIGHT�WEIGHT�
© 2013 ALEXANDER MANU –
SENSES�LIGHT�WEIGHT�MOTION�
© 2013 ALEXANDER MANU –
POSITION�SENSES�LIGHT�WEIGHT�MOTION�
© 2013 ALEXANDER MANU –
LOCATION�POSITION�SENSES�LIGHT �WEIGHT�MOTION�
© 2013 ALEXANDER MANU –
TEMPERATURE�LOCATION�POSITION�LIGHT �WEIGHT�MOTION�SENSES�
© 2013 ALEXANDER MANU –
FLOW PATTERNS�TEMPERATURE �LOCATION�POSITION�LIGHT �WEIGHT�MOTION�SENSES�
© 2013 ALEXANDER MANU –
FROM SMART DEVICES WITH DUMB SENSORS�
© 2013 ALEXANDER MANU –
TO DUMB DEVICES WITH SMART SENSORS�
© 2013 ALEXANDER MANU –
THEY WILL KNOW� FRIENDS�FRIENDS�YOUR �
© 2013 ALEXANDER MANU –
FRIENDS�MUSIC �THEY WILL KNOW�YOUR �
© 2013 ALEXANDER MANU –
FRIENDS�TIME�THEY WILL KNOW�YOUR �
© 2013 ALEXANDER MANU –
FRIENDS�BUSINESS �THEY WILL KNOW�YOUR �
© 2013 ALEXANDER MANU –
FRIENDS�MONEY �THEY WILL KNOW�YOUR �
© 2013 ALEXANDER MANU –
FRIENDS�FUN �THEY WILL KNOW�YOUR �
© 2013 ALEXANDER MANU –
YOUR �EMOTIONS�
© 2013 ALEXANDER MANU –
YOUR �ACTIVITIES�
© 2013 ALEXANDER MANU –
YOUR �ENVIRONMENTS�
© 2013 ALEXANDER MANU –
EXPERIENCES �SO THEY CAN ENHANCE YOUR �
© 2013 ALEXANDER MANU –
BY INTRODUCING YOU�
© 2013 ALEXANDER MANU –
BY INTRODUCING YOU� TO MORE �
© 2013 ALEXANDER MANU –
BY INTRODUCING YOU�
YOU�TO MORE �
© 2013 ALEXANDER MANU –
BY INTRODUCING YOU�
YOU�TO MORE �
© 2013 ALEXANDER MANU –
BY INTRODUCING YOU�
YOU�TO MORE �
© 2013 ALEXANDER MANU –
© 2013 ALEXANDER MANU –
© 2013 ALEXANDER MANU –
REALLY COOL BUT… �
© 2011 ALEXANDER MANU�
REALLY COOL BUT… �THIS IS NOT ��
© 2011 ALEXANDER MANU�
REALLY COOL BUT… �
THIS IS NOT OUR BUSINESS �
© 2013 ALEXANDER MANU �
CHANGE �AS CHALLENGE �
© 2011 ALEXANDER MANU�
THE MIND ORGANIZES REALITY
© 2011 ALEXANDER MANU�
FRAMEWORKS ORGANIZE THE MIND
© 2011 ALEXANDER MANU�
FRAMEWORKS CAN LIMIT US
© 2011 ALEXANDER MANU�
NEW FRAMEWORKS CAN OPEN US UP
© 2011 ALEXANDER MANU�
WE DESIGN THESE FRAMEWORKS
© 2013 ALEXANDER MANU –
THE LANGUAGE OF IDEAS
© 2013 ALEXANDER MANU –
VALUE CREATION
© 2013 ALEXANDER MANU –
THE EXPANSION OF RELATIONSHIPS ENABLED BY A DISRUPTOR MEDIUM
© 2011 ALEXANDER MANU�
IN ANY DYNAMIC ENVIRONMENT
© 2011 ALEXANDER MANU�
EMERGENCE IS THE CONSTANT
© 2011 ALEXANDER MANU�
CONSTANT EMERGENCE IS THE CONSTANT
VARIABLE AND BUSINESS IS THE VARIABLE
© 2013 ALEXANDER MANU �
STRATEGIC ��DISSONANCE �
ROBERT BURGELMAN , ANDREW GROWE, 1996 �
© 2013 ALEXANDER MANU �
�SOURCES OF VALUE �
BUSINESS MODEL �
DISTINCTIVE �COMPETENCIES�
EMERGING PRESENT
© 2013 ALEXANDER MANU �
�SOURCES OF VALUE �
BUSINESS MODEL �
DISTINCTIVE �COMPETENCIES�
EMERGING PRESENT
© 2013 ALEXANDER MANU �
ADAPTIVE ��INNOVATION STRATEGY�
© 2013 ALEXANDER MANU �
FOUR STRATEGIC QUESTIONS �
© 2013 ALEXANDER MANU �
EMERGING PRESENT�WHAT HAS CHANGED? HOW IT HAS CHANGED? ���
© 2013 ALEXANDER MANU �
DISTINCTIVE COMPETENCIES
NEW SOURCES OF VALUE
NEW BUSINESS MODEL
EMERGING PRESENT
© 2013 ALEXANDER MANU �
SOURCES OF VALUE �WHAT NEW NEEDS CAN BE MET, WHAT NEW DESIRES ARE FULFILED? ���
© 2013 ALEXANDER MANU �
DISTINCTIVE COMPETENCIES
NEW SOURCES OF VALUE
NEW BUSINESS MODEL
EMERGING PRESENT
© 2013 ALEXANDER MANU �
DISTINCTIVE COMPETENCIES�WHAT NEW CAPABILITIES ARE NEEDED TO SUCCEED? ���
© 2013 ALEXANDER MANU �
DISTINCTIVE COMPETENCIES
NEW SOURCES OF VALUE
NEW BUSINESS MODEL
EMERGING PRESENT
© 2013 ALEXANDER MANU �
BUSINESS MODEL �HOW ARE WE STRUCTURED TO CAPTURE, CREATE AND DELIVER VALUE? ���
© 2013 ALEXANDER MANU �
DISTINCTIVE COMPETENCIES
NEW SOURCES OF VALUE
NEW BUSINESS MODEL
EMERGING PRESENT
© 2013 ALEXANDER MANU �
DISTINCTIVE COMPETENCIES
NEW SOURCES OF VALUE
NEW BUSINESS MODEL
EMERGING PRESENT
© 2013 ALEXANDER MANU –
THEMES
© 2013 ALEXANDER MANU –
1 EMERGING PRESENT
© 2013 ALEXANDER MANU –
2 SOURCES OF VALUE
© 2013 ALEXANDER MANU –
3 COMPETENCIES DISTINCTIVE
© 2013 ALEXANDER MANU –
4 MODELS BUSINESS
© 2013 ALEXANDER MANU –
© 2013 ALEXANDER MANU –
1 EMERGING PRESENT
© 2013 ALEXANDER MANU –
THE DATA TRANSFER�BEHAVIOR SPACE�
© 2013 ALEXANDER MANU –
CYBERSPACE DATA SET
© 2013 ALEXANDER MANU –
DIGITAL MEDIA
NETWORKED SOCIETY
© 2013 ALEXANDER MANU –
DIGITAL MEDIA
NETWORKED SOCIETY YOUTUBE
XBOX
DRM ITOUCH
FACEBOOK GOOGLE
APP STORE
WORDPRESS
FLICKR
PS3
IPHONE
WIKIPEDIA TWITTER
iPAD+
KINECT
ANDROID
NFC
© 2013 ALEXANDER MANU –
DIGITAL MEDIA
NETWORKED SOCIETY
CONVERGENCE
FLIP CAMERA
EXPERIENCE ECONOMY
GENERATION C
DIVERGENCE
FREE LOVE SELF PUBLISHING C2C2B
GIFT ECONOMY
GTA4
EXPECTATION ECONOMY
GENEROSITY
RANDOM KINDNESS
CITYSUMERS
SOCIAL-LITE
GROUP BUYING
GROUP-ISM
CASHLESS
YOUTUBE
XBOX
DRM ITOUCH
FACEBOOK GOOGLE
APP STORE
WORDPRESS
FLICKR
PS3
IPHONE
WIKIPEDIA TWITTER
iPAD+
KINECT
ANDROID
NFC
© 2013 ALEXANDER MANU –
DIGITAL MEDIA
NETWORKED SOCIETY YOUTUBE
XBOX
DRM ITOUCH
FACEBOOK GOOGLE
APP STORE
WORDPRESS
FLICKR
PS3
IPHONE
WIKIPEDIA TWITTER
iPAD+
KINECT
ANDROID
NFC
CONVERGENCE
FLIP CAMERA
EXPERIENCE ECONOMY
GENERATION C
DIVERGENCE
FREE LOVE SELF PUBLISHING C2C2B
GIFT ECONOMY
GTA4
EXPECTATION ECONOMY
GENEROSITY
RANDOM KINDNESS
CITYSUMERS
SOCIAL-LITE
GROUP BUYING
GROUP-ISM
CASHLESS
CALL OF DUTY
SQUARE
GROUPON
EXPERIENCE RETAIL P2PTV
LIVING SOCIAL
EVERYBODY BANK
SELF BRAND
MASSIVE DATA
CONTEXT AWARENESS
HULU
STUMBLEUPON
LINK SPACE
TED TALKS
LIFE CATCHING
CRAIGSLIST
KINDLE
IBOOK
SKYPE
VIMEO
Wii
HUFFINGTON
GOOGLE SOCIAL
AUGMENTED REALITY
NETFLIX
IBM SMART PLANET
HAPPINESS APPS
KINDLE FIRE
© 2013 ALEXANDER MANU –
DIGITAL MEDIA
NETWORKED SOCIETY
URBAN PRIDE
INSTANT STATUS FIX
TRANSPARENCY TRIUMPH
BOOMERANG GPS
FACEBOOK BANKING
BRAND BUTLERS
FREEVERTISING
GOOGLE BANK
PLANNED SPONTANEITY ECOSUPERIOR
GEOSWEEP
NFC
JOURNEY
ZYNGA
FOUR SQUARE
URBAN ISLANDS
SHOWROOMING
URBAN MIGHT
OWNER-LESS
ZIPCAR
LOCAL DISCOUNTS
YOUTUBE
XBOX
DRM ITOUCH
FACEBOOK GOOGLE
APP STORE
WORDPRESS
FLICKR
PS3
IPHONE
WIKIPEDIA TWITTER
iPAD+
KINECT
ANDROID
NFC
CONVERGENCE
FLIP CAMERA
EXPERIENCE ECONOMY
GENERATION C
DIVERGENCE
FREE LOVE SELF PUBLISHING C2C2B
GIFT ECONOMY
GTA4
EXPECTATION ECONOMY
GENEROSITY
RANDOM KINDNESS
CITYSUMERS
SOCIAL-LITE
GROUP BUYING
GROUP-ISM
CASHLESS
CALL OF DUTY
SQUARE
GROUPON
EXPERIENCE RETAIL P2PTV
LIVING SOCIAL
EVERYBODY BANK
SELF BRAND
MASSIVE DATA
CONTEXT AWARENESS
HULU
STUMBLEUPON
LINK SPACE
TED TALKS
LIFE CATCHING
CRAIGSLIST
KINDLE
IBOOK
SKYPE
VIMEO
Wii
HUFFINGTON
GOOGLE SOCIAL
AUGMENTED REALITY
NETFLIX
IBM SMART PLANET
HAPPINESS APPS
KINDLE FIRE
© 2013 ALEXANDER MANU –
DIGITAL MEDIA
NETWORKED SOCIETY
TRANSUMERS
PREMIUMIZATION
CELLEBRATE URBAN SPACE
TWINSUMERS
FLAWSOME
MOTIVATIONAL FEEDBACK GAMES
JOINT SOCIAL ACCOUNTS
ECO-ICONIC
REP-YOUTATION
STATUS STORIES
SOLOMO
ONLINE OXYGEN
CROWD GAMES
STATUS SPHERES
FLASH SALES
TRYSUMERS
CROWD CLOUT
CROWD MINING
MY DIGITAL DNA
LOCALCHOICE
INFOLUST
ENABLE URBAN ENCOUNTERS
BITCOIN
ENRICH URBAN EXPERIENCE
ECO-EMBEDDED
EARTH REWARDS CASH-LESS
SEE HEAR BUY
GENERATION GENEROSITY FOREVER CONVERSING
PAYPAL LOCAL
GAMES FOR GOOD
SELLSUMERS
NOWISM
GOOGLE WALLET
DYNAMIC PRICING
SENSE MAKING
HYPER LOCAL DEALS
IDLE SOURCING
EXTREME CHARITY EMPATHY GAMES
SOCIAL GAMING
ECO-EASY
MASS MINGLING
JOINT GAMING ACCOUNTS
PERKONOMICS
PRICE PANDEMONIUM
TEXT&LEARN
LOCALITY
FARMVILLE BANK
HUMAN BRANDS
CITYVILLE
YOUTUBE
XBOX
DRM ITOUCH
FACEBOOK GOOGLE
APP STORE
WORDPRESS
FLICKR
PS3
IPHONE
WIKIPEDIA TWITTER
iPAD+
KINECT
ANDROID
NFC
HYPER-PERSONAL
BIDCONOMY
EMBEDDED STORIES
CONVERGENCE
FLIP CAMERA
EXPERIENCE ECONOMY
GENERATION C
DIVERGENCE
FREE LOVE SELF PUBLISHING C2C2B
GIFT ECONOMY
GTA4
EXPECTATION ECONOMY
GENEROSITY
RANDOM KINDNESS
CITYSUMERS
SOCIAL-LITE
GROUP BUYING
GROUP-ISM
CASHLESS
URBAN PRIDE
INSTANT STATUS FIX
TRANSPARENCY TRIUMPH
BOOMERANG GPS
FACEBOOK BANKING
BRAND BUTLERS
FREEVERTISING
GOOGLE BANK
PLANNED SPONTANEITY ECOSUPERIOR
GEOSWEEP
JOURNEY
ZYNGA
FOUR SQUARE
URBAN ISLANDS
SHOWROOMING
URBAN MIGHT
OWNER-LESS
ZIPCAR
LOCAL DISCOUNTS
CROWDFUNDING
GAMIFICATION
CALL OF DUTY
SQUARE
GROUPON
EXPERIENCE RETAIL P2PTV
LIVING SOCIAL
EVERYBODY BANK
SELF BRAND
MASSIVE DATA
CONTEXT AWARENESS
HULU
STUMBLEUPON
LINK SPACE
TED TALKS
LIFE CATCHING
CRAIGSLIST
KINDLE
IBOOK
SKYPE
VIMEO
Wii
HUFFINGTON
GOOGLE SOCIAL
AUGMENTED REALITY
NETFLIX
IBM SMART PLANET
HAPPINESS APPS
KINDLE FIRE
NFC
© 2013 ALEXANDER MANU –
DIGITAL MEDIA
NETWORKED SOCIETY
TRANSUMERS
PREMIUMIZATION
CELLEBRATE URBAN SPACE
TWINSUMERS
FLAWSOME
MOTIVATIONAL FEEDBACK GAMES
JOINT SOCIAL ACCOUNTS
ECO-ICONIC
REP-YOUTATION
STATUS STORIES
SOLOMO
ONLINE OXYGEN
CROWD GAMES
STATUS SPHERES
FLASH SALES
TRYSUMERS
CROWD CLOUT
CROWD MINING
MY DIGITAL DNA
LOCALCHOICE
INFOLUST
ENABLE URBAN ENCOUNTERS
BITCOIN
ENRICH URBAN EXPERIENCE
ECO-EMBEDDED
EARTH REWARDS CASH-LESS
SEE HEAR BUY
GENERATION GENEROSITY FOREVER CONVERSING
PAYPAL LOCAL
GAMES FOR GOOD
SELLSUMERS
NOWISM
GOOGLE WALLET
DYNAMIC PRICING
SENSE MAKING
HYPER LOCAL DEALS
IDLE SOURCING
EXTREME CHARITY EMPATHY GAMES
SOCIAL GAMING
ECO-EASY
MASS MINGLING
JOINT GAMING ACCOUNTS
PERKONOMICS
PRICE PANDEMONIUM
TEXT&LEARN
LOCALITY
HUMAN BRANDS
CITYVILLE
YOUTUBE
XBOX
DRM ITOUCH
FACEBOOK GOOGLE
APP STORE
WORDPRESS
FLICKR
PS3
IPHONE
WIKIPEDIA TWITTER
iPAD+
KINECT
ANDROID
NFC
HYPER-PERSONAL
BIDCONOMY
EMBEDDED STORIES
CONVERGENCE
FLIP CAMERA
EXPERIENCE ECONOMY
GENERATION C
DIVERGENCE
FREE LOVE SELF PUBLISHING C2C2B
GIFT ECONOMY
GTA4
EXPECTATION ECONOMY
GENEROSITY
RANDOM KINDNESS
CITYSUMERS
SOCIAL-LITE
GROUP BUYING
GROUP-ISM
CASHLESS
URBAN PRIDE
INSTANT STATUS FIX
TRANSPARENCY TRIUMPH
BOOMERANG GPS
FACEBOOK BANKING
BRAND BUTLERS
FREEVERTISING
GOOGLE BANK
PLANNED SPONTANEITY ECOSUPERIOR
GEOSWEEP
JOURNEY
ZYNGA
FOUR SQUARE
URBAN ISLANDS
SHOWROOMING
URBAN MIGHT
OWNER-LESS
ZIPCAR
LOCAL DISCOUNTS
CALL OF DUTY
SQUARE
GROUPON
EXPERIENCE RETAIL P2PTV
LIVING SOCIAL
EVERYBODY BANK
SELF BRAND
MASSIVE DATA
CONTEXT AWARENESS
HULU
LINK SPACE
TED TALKS
LIFE CATCHING
CRAIGSLIST
KINDLE
IBOOK
SKYPE
VIMEO
Wii
HUFFINGTON
GOOGLE SOCIAL
AUGMENTED REALITY
NETFLIX
IBM SMART PLANET
HAPPINESS APPS
CROWDFUNDING
FARMVILLE BANK
GAMIFICATION
STUMBLEUPON KINDLE FIRE
NFC
© 2013 ALEXANDER MANU –
#1 CAUSE OF FAILURE IN ORGANIZATIONS
© 2013 ALEXANDER MANU –
WHEN INDIVIDUALS ARE NOT ABLE TO VISUALIZE THE COMPLEXITY OF THE SYSTEM THEY FACE
© 2013 ALEXANDER MANU –
DIGITAL MEDIA
NETWORKED SOCIETY
TRANSUMERS
PREMIUMIZATION
CELLEBRATE URBAN SPACE
TWINSUMERS
FLAWSOME
MOTIVATIONAL FEEDBACK GAMES
JOINT SOCIAL ACCOUNTS
ECO-ICONIC
REP-YOUTATION
STATUS STORIES
SOLOMO
ONLINE OXYGEN
CROWD GAMES
STATUS SPHERES
FLASH SALES
TRYSUMERS
CROWD CLOUT
CROWD MINING
MY DIGITAL DNA
LOCALCHOICE
INFOLUST
ENABLE URBAN ENCOUNTERS
BITCOIN
ENRICH URBAN EXPERIENCE
ECO-EMBEDDED
EARTH REWARDS CASH-LESS
SEE HEAR BUY
GENERATION GENEROSITY FOREVER CONVERSING
PAYPAL LOCAL
GAMES FOR GOOD
SELLSUMERS
NOWISM
GOOGLE WALLET
DYNAMIC PRICING
SENSE MAKING
HYPER LOCAL DEALS
IDLE SOURCING
EXTREME CHARITY EMPATHY GAMES
SOCIAL GAMING
ECO-EASY
MASS MINGLING
JOINT GAMING ACCOUNTS
PERKONOMICS
PRICE PANDEMONIUM
TEXT&LEARN
LOCALITY
HUMAN BRANDS
CITYVILLE
YOUTUBE
XBOX
DRM ITOUCH
FACEBOOK GOOGLE
APP STORE
WORDPRESS
FLICKR
PS3
IPHONE
WIKIPEDIA TWITTER
iPAD+
KINECT
ANDROID
NFC
HYPER-PERSONAL
BIDCONOMY
EMBEDDED STORIES
CONVERGENCE
FLIP CAMERA
EXPERIENCE ECONOMY
GENERATION C
DIVERGENCE
FREE LOVE SELF PUBLISHING C2C2B
GIFT ECONOMY
GTA4
EXPECTATION ECONOMY
GENEROSITY
RANDOM KINDNESS
CITYSUMERS
SOCIAL-LITE
GROUP BUYING
GROUP-ISM
CASHLESS
URBAN PRIDE
INSTANT STATUS FIX
TRANSPARENCY TRIUMPH
BOOMERANG GPS
FACEBOOK BANKING
BRAND BUTLERS
FREEVERTISING
GOOGLE BANK
PLANNED SPONTANEITY ECOSUPERIOR
GEOSWEEP
JOURNEY
ZYNGA
FOUR SQUARE
URBAN ISLANDS
SHOWROOMING
URBAN MIGHT
OWNER-LESS
ZIPCAR
LOCAL DISCOUNTS
CALL OF DUTY
SQUARE
GROUPON
EXPERIENCE RETAIL P2PTV
LIVING SOCIAL
EVERYBODY BANK
SELF BRAND
MASSIVE DATA
CONTEXT AWARENESS
HULU
LINK SPACE
TED TALKS
LIFE CATCHING
CRAIGSLIST
KINDLE
IBOOK
SKYPE
VIMEO
Wii
HUFFINGTON
GOOGLE SOCIAL
AUGMENTED REALITY
NETFLIX
IBM SMART PLANET
HAPPINESS APPS
CROWDFUNDING
FARMVILLE BANK
GAMIFICATION
STUMBLEUPON KINDLE FIRE
NFC
© 2013 ALEXANDER MANU –
WITHOUT VISUALIZATION THE SYSTEM IS ABSTRACT AND FORMLESS
© 2013 ALEXANDER MANU –
IN THE EMERGING PRESENT�UNDERSTANDING IS THE CHALENGE �
© 2013 ALEXANDER MANU –
THE VISIBLE NEEDS TO BE MADE INTELLIGIBLE �
© 2013 ALEXANDER MANU –
MOTIVATING TRENDS
© 2013 ALEXANDER MANU –
ENABLED OBJECTS
© 2013 ALEXANDER MANU –
ENABLED SPACES ����
© 2013 ALEXANDER MANU –
ENABLED PEOPLE ����
© 2013 ALEXANDER MANU –
ENABLED DATA
© 2013 ALEXANDER MANU –
ENABLED DATA USE
© 2013 ALEXANDER MANU –
? �
BE POSSIBLE… �WHAT COULD �
© 2011 ALEXANDER MANU / LIFELABS BCG
SIGNALS ARE QUESTIONS
© 2011 ALEXANDER MANU / LIFELABS BCG
?WHAT DO YOU SEE
© 2011 ALEXANDER MANU / LIFELABS BCG
© 2011 ALEXANDER MANU / LIFELABS BCG
© 2011 ALEXANDER MANU / LIFELABS BCG
© 2011 ALEXANDER MANU / LIFELABS BCG
© 2011 ALEXANDER MANU / LIFELABS BCG
© 2011 ALEXANDER MANU / LIFELABS BCG
HINDSIGHT
DISRUPTION
© 2011 ALEXANDER MANU / LIFELABS BCG
HINDSIGHT: RECOGNITION RECOGNITION OF THE REALITIES OF A SITUATION AFTER OCCURRENCE
© 2011 ALEXANDER MANU / LIFELABS BCG
HINDSIGHT
INSIGHT
FIELD OF DANGER OR OPPORTUNITY
DISRUPTION
© 2011 ALEXANDER MANU / LIFELABS BCG
INSIGHT: UNDERSTANDING ABILITY TO PERCEIVE CLEARLY; DEEP UNDERSTANDING
© 2011 ALEXANDER MANU / LIFELABS BCG
FORESIGHT
HINDSIGHT
INSIGHT
FIELD OF DANGER OR OPPORTUNITY
DISRUPTION
© 2011 ALEXANDER MANU / LIFELABS BCG
FORESIGHT: POWER POWER OF FORESEEING. THE ACT OF LOOKING FORWARD.
© 2011 ALEXANDER MANU / LIFELABS BCG
COLOMBUS FACEBOOK IPHONE GOOGLE BANK YOUTUBE APPSTORE
© 2011 ALEXANDER MANU / LIFELABS BCG
© 2011 ALEXANDER MANU / TD BANK 2011
DIGITAL MEDIA
NETWORKED SOCIETY
TRANSUMERS
PREMIUMIZATION
CELEBRATE URBAN SPACE
TWINSUMERS
ENRICH URBAN CANVAS
MOTIVATIONAL FEEDBACK GAMES
JOINT SOCIAL ACCOUNTS
ECO-ICONIC
REP-YOUTATION
STATUS STORIES
SOLOMO
ONLINE OXYGEN
CROWD GAMES
STATUS SPHERES
FLASH SALES
TRYSUMERS
CROWD CLOUT
CROWD MINING
MY DIGITAL DNA
LOCALCHOICE
INFOLUST
ENABLE URBAN ENCOUNTERS
ECO-CHIC
ENRICH URBAN EXPERIENCE
ECO-EMBEDDED
EARTH REWARDS PUSH URBAN ENVELOPE
SEE HEAR BUY
GENERATION GENEROSITY
FOREVER CONVERSING
FOREVER BETA
GAMES FOR GOOD
SELLSUMERS
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DYNAMIC PRICING
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HYPER LOCAL DEALS
BUSINESS UNUSUAL
EXTREME CHARITY EMPATHY GAMES
SOCIAL GAMING
ECO-EASY
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JOINT GAMING ACCOUNTS
PERKONOMICS
PRICE PANDEMONIUM
TEXT&LEARN
LOCALITY
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CITYVILLE
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XBOX
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© 2011 ALEXANDER MANU • SYRACUSE 09.20.11
DISTINCTIVE COMPETENCIES
NEW SOURCES OF VALUE
NEW BUSINESS MODEL
EMERGING CONTEXT
© 2013 ALEXANDER MANU –
2 SOURCES OF VALUE
© 2013 ALEXANDER MANU –
ECONOMY�A CONVERSATION
© 2013 ALEXANDER MANU –
HUMANS WERE NEVER NETWORKED ON A MASSIVE SCALE�
© 2013 ALEXANDER MANU –
NETWORKED INDIVIDUALS +�
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NETWORKED OBJECTS +�
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NETWORKED PLACES =�
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OPPORTUNITY�NEW BEHAVIOR SPACE�
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ENABLE A NEW EXPERIENCE TO BE RELEVANT IN THIS CONTEXT IS TO
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BUT HOW
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BEHAVIOUR ��SPACE &… �
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THE INNOVATION��BEHAVIOUR CYCLE �
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DESIRE �
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DESIRE �
GOALS�
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DESIRE �
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DESIRE �
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DESIRE �
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CREATES BUSINESS�
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COMPELS USER �CREATES BUSINESS�
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STARTS NEW �BEHAVIOUR CYCLE �
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YOUTUBE IS NOT A TECHNOLOGY �TO RECAP:�
© 2013 ALEXANDER MANU –
YOUTUBE IS A�BEHAVIOUR SPACE �
© 2013 ALEXANDER MANU –
THE SIZE OF THE BEHAVIOR SPACE REPRESENTS �
THE POTENTIAL VALUE A PRODUCT OFFERS �
© 2013 ALEXANDER MANU –
THE GREATER THE VALUE POTENTIAL �� THE GREATER THE MONETIZATION POTENTIAL. �
© 2013 ALEXANDER MANU –
THIS MEANS… �
© 2013 ALEXANDER MANU –
TECHNOLOGY CAN NOT BE ��
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MONETIZED �
TECHNOLOGY CAN NOT BE ��
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ONLY BEHAVIOUR ��
© 2013 ALEXANDER MANU –
ONLY BEHAVIOUR ��
CAN �
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VALUE DRIVERS
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ATTRACTION�
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ENGAGEMENT�ENTRY�ATTRACTION�
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© 2013 ALEXANDER MANU –
? �WHAT
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3 COMPETENCIES DISTINCTIVE
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INNOVATION IS NOT����ABOUT TECHNOLOGY ���
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IT IS ABOUT��STRATEGY �
© 2013 ALEXANDER MANU –
FORESIGHT� ��ENTERPRISE �
SUSTAINABLE INNOVATION �
© 2013 ALEXANDER MANU –
FORESIGHT�SCENARIO-BASED ��DECISION MAKING �
© 2013 ALEXANDER MANU –
DRIVING FORCES
SOCIAL
POLITICAL
ECONOMIC
CULTURE
TECHNOLOGY
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DRIVING FORCES
TRENDS
EDUCATION
HEALTHCARE
CONSUMPTION
ENTERTAINMENT
WORK
SOCIAL
POLITICAL
ECONOMIC
CULTURE
TECHNOLOGY
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SOCIAL
POLITICAL
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CULTURE
TECHNOLOGY
DRIVING FORCES
TRENDS
EDUCATION
HEALTHCARE
CONSUMPTION
ENTERTAINMENT
WORK
TIME
UNCERTAINTIES
© 2013 ALEXANDER MANU –
SOCIAL
POLITICAL
ECONOMIC
CULTURE
TECHNOLOGY
DRIVING FORCES
TRENDS
EDUCATION
HEALTHCARE
CONSUMPTION
ENTERTAINMENT
WORK
TIME
UNCERTAINTIES
UNKNOWN FUTURE
© 2013 ALEXANDER MANU –
SOCIAL
POLITICAL
ECONOMIC
CULTURE
TECHNOLOGY
BIG IDEAS
DRIVING FORCES
TRENDS
EDUCATION
HEALTHCARE
CONSUMPTION
ENTERTAINMENT
WORK
DESIRED FUTURE
© 2013 ALEXANDER MANU –
SOCIAL
POLITICAL
ECONOMIC
CULTURE
TECHNOLOGY
BIG IDEAS
DRIVING FORCES
TRENDS
EDUCATION
HEALTHCARE
CONSUMPTION
ENTERTAINMENT
WORK
TIME DESIRED FUTURE
SCENARIOS DESIGN THE FUTURE (FROM MOONSHOT TO DREAM CATCHER)
PEOPLE PLACE
OBJECT CIRCUMSTANCE
© 2013 ALEXANDER MANU –
SOCIAL
POLITICAL
ECONOMIC
CULTURE
TECHNOLOGY
BIG IDEAS
DRIVING FORCES
TRENDS
EDUCATION
HEALTHCARE
CONSUMPTION
ENTERTAINMENT
WORK
TIME DESIRED FUTURE
INNOVATION STRATEGY
SUSTAINABLE INNOVATION COMPANY
PEOPLE PLACE
OBJECT CIRCUMSTANCE
SCENARIOS DESIGN THE FUTURE (FROM MOONSHOT TO DREAM CATCHER)
© 2013 ALEXANDER MANU –
SOCIAL
POLITICAL
ECONOMIC
CULTURE
TECHNOLOGY
BIG IDEAS
DRIVING FORCES
TRENDS
EDUCATION
HEALTHCARE
CONSUMPTION
ENTERTAINMENT
WORK
TIME DESIRED FUTURE
INNOVATION STRATEGY
SUSTAINABLE NNOVATION COMPANY
PEOPLE PLACE
OBJECT CIRCUMSTANCE
SCENARIOS DESIGN THE FUTURE (FROM MOONSHOT TO DREAM CATCHER)
© 2013 ALEXANDER MANU –
SOCIAL
POLITICAL
ECONOMIC
CULTURE
TECHNOLOGY
BIG IDEAS
DRIVING FORCES
TRENDS
EDUCATION
HEALTHCARE
CONSUMPTION
ENTERTAINMENT
WORK
TIME DESIRED FUTURE
INNOVATION STRATEGY
SUSTAINABLE NNOVATION COMPANY
SCENARIOS DESIGN THE FUTURE
PEOPLE PLACE
OBJECT CIRCUMSTANCE
© 2013 ALEXANDER MANU –
SOCIAL
POLITICAL
ECONOMIC
CULTURE
TECHNOLOGY
BIG IDEAS
DRIVING FORCES
TRENDS
EDUCATION
HEALTHCARE
CONSUMPTION
ENTERTAINMENT
WORK
TIME DESIRED FUTURE
INNOVATION STRATEGY
SUSTAINABLE NNOVATION COMPANY
PEOPLE PLACE
OBJECT CIRCUMSTANCE
SCENARIOS DESIGN THE FUTURE
© 2013 ALEXANDER MANU –
SOCIAL
POLITICAL
ECONOMIC
CULTURE
TECHNOLOGY
BIG IDEAS
DRIVING FORCES
TRENDS
EDUCATION
HEALTHCARE
CONSUMPTION
ENTERTAINMENT
WORK
TIME DESIRED FUTURE
INNOVATION STRATEGY
SUSTAINABLE NNOVATION COMPANY
PEOPLE PLACE
OBJECT CIRCUMSTANCE
SCENARIOS DESIGN THE FUTURE
© 2013 ALEXANDER MANU –
SOCIAL
POLITICAL
ECONOMIC
CULTURE
TECHNOLOGY
BIG IDEAS
DRIVING FORCES
TRENDS
EDUCATION
HEALTHCARE
CONSUMPTION
ENTERTAINMENT
WORK
TIME DESIRED FUTURE
INNOVATION STRATEGY
SUSTAINABLE NNOVATION COMPANY
SCENARIOS DESIGN THE FUTURE
PEOPLE PLACE
OBJECT CIRCUMSTANCE
© 2013 ALEXANDER MANU –
WHAT IS FEASIBLE WHAT IS LIKELY
© 2013 ALEXANDER MANU –
TECHNOLOGY BEHAVIOUR WHAT IS FEASIBLE WHAT IS LIKELY
© 2013 ALEXANDER MANU –
OPPORTUNITY 1 LOCATION SERVICES
© 2013 ALEXANDER MANU –
OPPORTUNITY 2 AUGMENTED REALITY
© 2013 ALEXANDER MANU –
OPPORTUNITY 3 NFC LINK SPACE
© 2013 ALEXANDER MANU –
OPPORTUNITY 4 WEARABLE CONVERGENCE
© 2013 ALEXANDER MANU –
OPPORTUNITY 5 DIGITAL CONVERGENCE
© 2013 ALEXANDER MANU –
NFC LINK SPACE
© 2013 ALEXANDER MANU –
? �
WHAT DO WE HAVE TO DO NOW TO BECOME LEADERS IN LINK SPACE
© 2013 ALEXANDER MANU –
NFC ENABLED MOBILE �THE 1ST UN-MASS MEDIUM �
© 2013 ALEXANDER MANU –
NOT ABOUT THE LINK BUT ABOUT THE CONTENT
© 2013 ALEXANDER MANU –
ENHANCE EXPAND REDEFINE
USER ENGAGEMENT
© 2013 ALEXANDER MANU –
GRANULAR ONE TO ONE �COMMUNICATION WITH OBJECTS AND SPACES�
© 2013 ALEXANDER MANU –
MOBILE NFC CAPTURES THE �SOCIAL CONTEXT�
© 2013 ALEXANDER MANU –
MOBILE NFC CAPTURES THE �ACTIVITY CONTEXT�
© 2013 ALEXANDER MANU –
CONTEXT IS THE VALUE VARIABLE
© 2013 ALEXANDER MANU –
MOBILE NFC IS NOT A TECHNOLOGY �IT IS A BEHAVIOR ENABLER �
© 2013 ALEXANDER MANU –
FULL SPECTRUM �
�INNOVATION
© 2013 ALEXANDER MANU –
FULL SPECTRUM �
�ENGAGEMENT EXPERIENCE
© 2013 ALEXANDER MANU –
SIX DIMENSIONS OF EXPERIENCE ��
© 2013 ALEXANDER MANU –
SIX DIMENSIONS OF EXPERIENCE ��PHYSICAL
© 2013 ALEXANDER MANU –
SIX DIMENSIONS OF EXPERIENCE ��EMOTIONAL
© 2013 ALEXANDER MANU –
SIX DIMENSIONS OF EXPERIENCE ��SPIRITUAL
© 2013 ALEXANDER MANU –
SIX DIMENSIONS OF EXPERIENCE ��INTELLECTUAL
© 2013 ALEXANDER MANU –
SIX DIMENSIONS OF EXPERIENCE ��SOCIAL
© 2013 ALEXANDER MANU –
SIX DIMENSIONS OF EXPERIENCE ��PROFESSIONAL
© 2013 ALEXANDER MANU –
PRODUCT+SERVICE+ SOCIAL MEDIA+MARKETING
© 2013 ALEXANDER MANU –
? �HOW
© 2013 ALEXANDER MANU –
4 MODELS BUSINESS
© 2013 ALEXANDER MANU –
STRATEGIC TRANSFORMATION
CONTRIBUTOR: IBM GLOBAL BUSINESS SERVICES
© 2013 ALEXANDER MANU –
1� RE-DESIGN THE VALUE PROPOSITION
© 2013 ALEXANDER MANU –
2� TRANSFORM THE BUSINESS MODEL FOR GREATER ENGAGEMENT AND PARTICIPATION
© 2013 ALEXANDER MANU –
STRATEGIC ELEMENTS OF TRANSFORMATION
ENHANCE EXPAND REDEFINE
© 2013 ALEXANDER MANU –
CONTENT + INFORMATION + INSIGHT
ENHANCE
© 2013 ALEXANDER MANU –
EXPAND THROUGH NEW LAYERS OF ENGAGEMENT
© 2013 ALEXANDER MANU –
THE VALUE DELIVERED TO USERS REDEFINE
© 2013 ALEXANDER MANU –
RESH
APIN
G TH
E “HO
W”: O
PERA
TING
MODE
L
INTEGRATE
LEVERAGE
CREATE
RESHAPING THE “WHAT”: VALUE PROPOSITION
VALUE PROPOSITION
VALU
E DEL
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ENHANCE EXPAND REDEFINE
© 2013 ALEXANDER MANU –
RESH
APIN
G TH
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W”: O
PERA
TING
MODE
L
INTEGRATE
LEVERAGE
CREATE
RESHAPING THE “WHAT”: VALUE PROPOSITION
TRANSFORMATION 1�
2�
3�
ENHANCE EXPAND REDEFINE
© 2013 ALEXANDER MANU –
THE OPPORTUNITY IS NOT IN TRADITIONAL FORMS OF ENGAGEMENT BUT IN NEW INTERACTIONS
© 2013 ALEXANDER MANU –
BUSINESS CAPABILITY:
© 2013 ALEXANDER MANU –
ORGANIZATION THE DATA ENABLER
© 2013 ALEXANDER MANU –
EXPERT IN TAXONOMY AND ONTOLOGY
© 2013 ALEXANDER MANU –
MAKING EVERYTHING MAKE SENSE
© 2013 ALEXANDER MANU –
BUSINESS MODEL �OPTIONS
© 2013 ALEXANDER MANU –
BUSINESS MODEL OPTIONS BECOME:
© 2013 ALEXANDER MANU –
BUSINESS MODEL OPTIONS CONTEXT EXPERT
© 2013 ALEXANDER MANU –
MODEL OPTIONS BUSINESS CONTENT EXPERT
© 2013 ALEXANDER MANU –
BUSINESS MODEL OPTIONS CONDUIT EXPERT
© 2013 ALEXANDER MANU –
IN CONCLUSION
© 2013 ALEXANDER MANU –
ANY NEW MEDIUM IS THE DISRUPTOR THAT ENABLES A NEW BEHAVIOUR SPACE TO EMERGE.
© 2013 ALEXANDER MANU –
TRANSUMERS
PREMIUMIZATION
CELLEBRATE URBAN SPACE
TWINSUMERS
ENRICH URBAN CANVAS
MOTIVATIONAL FEEDBACK GAMES
JOINT SOCIAL ACCOUNTS
ECO-ICONIC
REP-YOUTATION
STATUS STORIES
SOLOMO
ONLINE OXYGEN
CROWD GAMES
STATUS SPHERES
FLASH SALES
TRYSUMERS
CROWD CLOUT
CROWD MINING
MY DIGITAL DNA
LOCALCHOICE
INFOLUST
ENABLE URBAN ENCOUNTERS
ECO-CHIC
ENRICH URBAN EXPERIENCE
ECO-EMBEDDED
EARTH REWARDS PUSH URBAN ENVELOPE
SEE HEAR BUY
GENERATION GENEROSITY FOREVER CONVERSING
FOREVER BETA
GAMES FOR GOOD
SELLSUMERS
NOWISM
GOOGLE WALLET
DYNAMIC PRICING
SENSE MAKING
HYPER LOCAL DEALS
BUSINESS UNUSUAL
EXTREME CHARITY EMPATHY GAMES
SOCIAL GAMING
ECO-EASY
MASS MINGLING
JOINT GAMING ACCOUNTS
PERKONOMICS
PRICE PANDEMONIUM
ROGERS BANK
TEXT&LEARN BE EVERYWHERE
LOCALITY
TAPTAP REVENGE
CITYVILLE
HYPER-PERSONAL
BIDCONOMY
EMBEDDED STORIES
FARMVILLE BANK
THIS IS SASHA
© 2013 ALEXANDER MANU –
THANK YOU
© 2013 ALEXANDER MANU –