2010 csia promotion conference class1: india

2010 Collaboration

TATA-Hyundai

About Tata!

Introduction

What is TATA-Hyundai Collaboration?

India

1.1 Billion

3,287,000 km2

Brief Information• 2nd Populated• 7th Largest• Language – Hindi, English• Federal• Free-Market Economy

India’s Economy

India’s Economy

The increasing middle-class

India’s Industry

• Telecommunication• Steel, Cement, Mining, Petroleum• Information Technology

South Korea – India

Free Trade Agreement• January 1st, 2010 (CEPA)• S. Korea : 5th largest investor• Many collaborations b/t corporations

India in 2010

Economic Potential

India’s automobile market

TATA Hyundai India Limited Project

TATA Hyundai India Limited Project

Suzuki Maruti• 1st Rank in Indian car market• 2nd Rank TATA 28%• 3rd Rank Hyundai 18%

TATA Motors + Hyundai

TATA Hyundai

Price competitiveness High Technology

TATA Hyundai Pico

TATA Hyundai Pico

• TATA’s Cheap Price + Hyundai’s Technology

TATA Nano

• Cheapest car in the world• Rs 100,000 ($ 2000)• ‘The People’s Car’

Problem: Safety matters, Technological problems

TATA Nano

• Accidents happening• -> concerns about Nano’s safety• -> temporary decline in sales

Hyundai• High Technology• Safe• Well Functioning

TATA Hyundai Pico• Price : ↓ $2800• Focus : Safety (Engines, design, functions) • Target : Indian middle class

Benefits

TATA Hyundai

↑profits from own model, Nano

Profit in India’s com-pact car industry

TATA Hyundai EQUUS

TATA Hyundai EQUUS

TATA name value + Hyundai luxury prestige

TATA Hyundai EQUUS• Development : Adjustment for the Indian market• Focus : Technology, capacity, premium, prestige• Target : High Class, Class entering high class

Hyundai TATA Korea Limited

Hyundai• KIA Motors “Morning”• Daewoo “Matiz”• X Representative Compact Car

TATA Hyundai Korea Limited• Focus : low price, high quality• Target : Korean middle class, second-car owners

Benefits

Tata Hyundai

Chance to show TATA Motors in Ko-rea

Create a cheaper compact carLeads to more profit

4. Hyundai TATA Nano Electric

Expectations• Fuel prices ↑• Electric car efficiency ↑ • Electric vehicle market benefit ↑

Hyundai(Hyundai Blue-1)• Hyundai's electric car• problem : low proficiency -> ↓profit

Benefit

Tata Hyundai

Enters the market easier with Hyundai

Can enter the marketwith low-cost electric cars

FUTURE EXPECTATIONS

CEPA(Current situation)• Korea : 9th biggest import source of India• CEPA: Free Trade Agreement which came into force

on January 1st, of 2010 -gradual removal of tariff walls (entire products) -Businesses -↓difficulty in entrance to market -↑benefit

Future expectations

OVERALL ASPECT

Tata+Hyundai • TATA Hyundai Pico• TATA Hyundai EQUUS• Hyundai Tata Nano electric

India• A country full of potential!• -large population• -developing economy• -abundant labor force

INVEST IN INDIA+TATA WE MAKE DREAMS INTO REALITIES!