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INTRODUCTION TO EVENT PLANNING

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Page 1: Kimball class1

INTRODUCTION TO

EVENT PLANNING

Page 2: Kimball class1

WHAT IS EVENT PLANNING?THE OFFICIAL DEFINITION (US Dept. of Labor)

Event Planning consists of coordinating every detail of events,

meetings, and conventions, from the speakers and meeting location to arranging printed materials and audio-visual

equipment.

Event planning begins with determining the objective thatthe sponsoring organization wants to achieve. Plannerschoose speakers, entertainment, content, and arrange

the program to present the organization's information inthe most effective way.

Page 3: Kimball class1

WHAT IS EVENT PLANNING?AN OPTIMIST’S VIEW

Event planning is the energizing art of choreographing people andactivities in order to create a show that creates memories of a lifetime.

Designing and producing an event, whether it‘s a wedding, private party

corporate event, fund-raiser, tradeshow or any other event, is in manyways comparable to directing a live stage performance. An added

bonus,for those who love to travel, it provides an amazing opportunity to

travelto luxurious hotels, interesting new places and meet speakers and

attendees from around the world. All of this, while enjoying a high level of autonomy and independence!

Page 4: Kimball class1

ROLES FOR EVENT PLANNERS

Event Planning Agency• Companies who plan various kinds of events for many different kinds of clients

Corporate• Work for one company planning all of their company events including meetings, destination

conferences and company holiday parties

Non-Profit• Work for the non-profit agency planning their fundraising events as well as donor cultivation

events

Hotels, Restaurants, Event venues• Planner represents the venue and plans all kinds of events with many different clients

Association/Non-Profit Supplier

Page 5: Kimball class1

“IT TAKES A VILLAGE”

People You May Work With As You Plan Your Event

• Venue Managers • Graphic Designers• Caterers • Celebrants• Rental Companies • Transportation Services• Hotels • Florists • Photographers • Videographers• Lighting Designers • Audio/Video Technicians• Tenting companies • Security• Police/Fire Detail • Town/City Permitting• Musicians/Music Agencies • Hair & Make-up

Stylists• Linen Companies

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TYPES OF EVENTS• WEDDINGS• PRIVATE PARTIES• FUNDRAISERS• GALAS• LAUNCHES

• MEETINGS

• CONFERENCES

• CONVENTIONS• TRADE SHOWS

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WEDDINGS

• Ceremony Rehearsal• Rehearsal Dinner• Ceremony• Cocktail Hour• Reception

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PRIVATE PARTIES

• Birthday Parties• Anniversaries• Holiday/Seasonal• Special Occasions

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FUNDRAISING EVENTS

• Raise funds for Non-profit organization

• Create awareness and branding

• Message to donors and potential donors

• Cultivate new donors and volunteers

• Engage and involve guests in raising funds

• Get Media attention for cause

Page 10: Kimball class1

CORPORATE EVENTS

• Milestones• Holidays• Product Launches• Brand-name recognition • Award Dinners /

Incentives• Employee/ Client

Appreciation • Support a fund-raising

cause

Page 11: Kimball class1

CONFERENCES & CONVENTIONS

• Bring a wide range of people together to exchange information and ideas

• Opportunity to bring staff, sales, suppliers, clients and dealers together

• Launch new products

Page 12: Kimball class1

INITIAL PLANNING

CONSIDER THE PRIORITIES OF YOUR CLIENT

• Determine the Purpose of the Event: What are your Objectives?

• Determine your Budget: How much can you Spend?

• Visualize your Event: What does the overall event and flow look like?

Page 13: Kimball class1

BUDGET

• Create a budget estimate for overall event

• Get real estimates from your vendors

• Work with client on their priorities to understand what will work within their budget, and what will not

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TENTATIVE BUDGET ESTIMATE

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GET ESTIMATES FROM VENDORS

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CREATE EVENT PROGRAM/FLOW

• Create timeline for everything that happens during the event, from the moment the guests arrive until departure.

• Include Food Service cues, Lighting cues, Audio Visual cues, Speakers,and Entertainment

• All production staff and vendors should have ONE timeline so you are

all working off the same schedule

Page 17: Kimball class1

EVENT PROGRAM/FLOWYMCA Event Program

Oak Square YMCA, November 16, 2011Rev.6, 11.10.11ak

5:00pm Production complete

6:00pm Valet in Place Registration set Raffle set

6:30pm Guests arrive

All Lobby Bars open Background music piped into Lobby DJ playing background music Appeal “sales” (60 min)

6:45pm Synchronized Swimming performance

(5 min) 7:00pm Synchronized Swimming performance

(5 min)

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EVENT PROGRAM/FLOW7:15pm Synchronized Swimming performance

(5 min) 7:30pm Doors open to Gym

Bars open Games open Photo shoot open DJ music playing background music (20 min)

7:50pm Lion Dance Performance ends on Stage

(7 min) 7:57pm Games and Photo shoot close for speaking program

Jack Fucci takes stage, thanks the group, Welcome Remarks and Introduction of Kevin Washington (5 min)

8:02pm Kevin Washington Remarks

Sponsor Thank yous Introductions of real “Everyday MVPs” (5 min)

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EVENT PROGRAM/FLOW8:07pm Brief Remarks by Everyday MVP honorees

(5 min) 8:12pm Kevin takes stage again, thanks kids and asks for appeal

(Appeal logistics TBD) (3 min)

8:15pm DJ VOG invites guests to enjoy dinner Food stations open DJ plays background music Games re-open Photo shoot re-open (15 min)

8:30pm DJ announces African dance group

Group performs (5 min)

8:34pm DJ music resumes (15 min)

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EVENT PROGRAM/FLOW8:49pm DJ announces Zumba dance

Zumba Dance performance (3 min)

8:52pm DJ music continues to play

(15 min) 9:00pm Rolling Dessert Stations opened 9:07pm DJ announces Second African dance performance

Group performs (5 min)

9:30pm Event ends

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CREATE PRODUCTION SCHEDULE

• Create a timeline of everything that happens during set-up throughout your entire time in production

• List every vendor, their arrivals, what they are doing and departures

• All your vendors should also have this one document so everyone know what is going on around them

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PRODUCTION SCHEDULE McLeod Wedding

Tentative Production ScheduleAugust 30-31, 2012

Mt. Hope Farm, Bristol, RI Thursday, August 307:00am Sperry Tents load-in

Port Lighting load-in

7:00pm Tent and lighting production complete for Day 1 Friday, August 316:00am Sperry Tent onsite to build floor

10:00am Amy Kimball Events onsite AVFX load-in Port Lighting arrives

10:00am New England Country Rentals delivers and set-up Ceremony 12:00pm Tent floor complete

Rental Unlimited delivers rentals and lounge furniture Blooming Blossoms Florals arrives

1:00pm Blackstone Catering arrives 

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PRODUCTION SCHEDULE 2:00pm Luxury Loo arrives 3:30pm McLeod Family onsite for Family formal photos

Photographer arrives with Family 3:45pm Sound Engineer for Amhir arrives 4:00pm Sound check in main tent for Amhir

String Trio arrives and set-up for Ceremony Bagpiper arrives Officiant arrives

4:45pm Guests begin to arrive5:00pm Ceremony6:00pm Amhir arrives, goes to Cabin/green room/dinner served there6:15pm Bagpiper departs 7:00pm Anima departs 7:00pm Eye2Eye arrives go to Camp/Green Room7:30pm New England Country Rentals arrives to breakdown Ceremony8:45pm Amhir departs10:30pm Guests depart via Shuttle busses11:00pm PRODUCTION TRUCKS CANNOT ARRIVE ONSITE BEFORE 11:00PM 11:30pm Breakdown commences

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QUESTIONS