04082014 ssp webinar_ beyondcountingdownloads_kelvin saxton
Post on 20-Jan-2015
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Telling Stories With Numbers
Kelvin SaxtonProject ManagerSPIE Digital Library
Use numbers
Build stories
Answer questions
Make it meaningful
Characters
Setting
Plot
Users
Environment
Behavior
Who’s questions?
Theirs & ours
Usage
Usage
& Usage
Usage
Behavior
Site health
New questions
Content Types
Communities
Site Development
Content Types• Video & Slides• Field Guides• Data Sets
Communities• Users—New conferences, authors vs
researchers• Stakeholders—Conferences, corporate web
site, content owners
Site Development• Keeping up with Agile dev• A/B testing—editorial content, features &
functionality
Meaningful stories…
Metrics-basedIn contextAudience-specific
SPIE Digital Library
http://spiedigitallibrary.org
Kelvin Saxtonkelvins@spie.org
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