Telling Stories With Numbers

Kelvin SaxtonProject ManagerSPIE Digital Library

Use numbers

Build stories

Answer questions

Make it meaningful

Characters

Setting

Plot

Users

Environment

Behavior

Who’s questions?

Theirs & ours

Usage

Usage

& Usage

Usage

Behavior

Site health

New questions

Content Types

Communities

Site Development

Content Types• Video & Slides• Field Guides• Data Sets

Communities• Users—New conferences, authors vs

researchers• Stakeholders—Conferences, corporate web

site, content owners

Site Development• Keeping up with Agile dev• A/B testing—editorial content, features &

functionality

Meaningful stories…

Metrics-basedIn contextAudience-specific

SPIE Digital Library

http://spiedigitallibrary.org

Kelvin Saxtonkelvins@spie.org