معرفی بوم مدل کسب و کار
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www.iranea.com
Introduc)on to Business Model Canvas (BMC)
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Mohsen MalayeriCRAZY ABOUT STARTUPS!
Co-‐founded Anetwork -‐ 2010
Opera&on Manager -‐ Web Fes&val -‐ 2011Global Facilitator -‐ Startup Weekend -‐ 2012Lead Instructor -‐ SW NEXT -‐ 2012Opera&on Manager -‐ IEA -‐ 2013Founded Rapidworld -‐ 2007
twiIer.com/malayeri
N.com/mohsen.malayeri.official
www.malayeri.me
linkedin.com/in/malayeri
slideshare.net/malayeri
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Why be an entrepreneur?
• To make money!• To be your own Boss!• To build something people want!• To change the world!• To give back!
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Introduc>on toBusiness ModelCanvas (BMC)
Powered by:
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What is a Company?
A business organiza&on which sells a product or service in exchange for revenue + profit
! We eliminate non-‐profits here !
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What is a Startup?
A temporary organiza&on designed to search for a repeatable and scalable business model
Steve Blank
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What is a Business Model?
How a company create value for itself while delivering product or service to customers.
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Value Proposi>on
It is not about your idea or product!
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Value Proposi>on
It is not about your idea or product!
It is about solving a NEED or PROBLEM
It is about SATISFYING a customer need
and WHO are your customer
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NEED -‐ PROBLEM
Accoun&ngWord Processing
Problem Need
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NEED -‐ PROBLEM
Accoun&ngWord Processing
Problem Need
EntertainmentCommunica&on
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Customer Segment
WHO are they?WHY would they buy?
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Customer Segment
WHO are they?WHY would they buy?
Customer ArchetypeGeographic
SocialDemographic
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How do you GET, KEEP, GROW your customers?
Customer Rela>onship
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How do you GET, KEEP, GROW your customers?
Customer Rela>onship
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Revenue Resources
How do you make money from each Customer Segment
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Revenue Resources
How do you make money from each Customer Segment
What value is customer Paying for?Revenue Models are the strategy
Pricing is the tac&cs
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What are the most important assets required to make the business model WORK
Resources
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What are the most important assets required to make the business model WORK
Resources
Sunday, August 11, 13
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What are the most important assets required to make the business model WORK
Resources
Sunday, August 11, 13
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What are the most important assets required to make the business model WORK
Resources
Sunday, August 11, 13
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What are the most important assets required to make the business model WORK
Resources
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Who are the Key Partners and Suppliers needed to make the business model WORK?
Partners
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Who are the Key Partners and Suppliers needed to make the business model WORK?
What KEY RESOURCES are we acquiring from them?What KEY ACTIVITIES do they perform?
Partners
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What are the most important things you should DO to make the business model
WORK
Key Ac>vi>es
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What are the most important things you should DO to make the business model
WORK
Produc&on?
Problem Solving?
Supply Chain Management
Key Ac>vi>es
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What are the costs to operate business model
Costs
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What are the costs to operate business model
What are the most important costs?
What are the most expensive costs?
What key acOviOes are the most expensive?
Fixe costs / Variable Costs
Costs
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Startups are in SEARCH mode
CANVAS: A set of Hypothesis
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Startups are in SEARCH mode
CANVAS: A set of Hypothesis=Guesses!
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Customer Development Process
Use Sticky Notes!Post it to the wall!
Make it visible
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Customer Development Process
Use Sticky Notes!Post it to the wall!
Make it visible
No facts in here!Talk to Customers, Partners & Vendors
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Customer Development Process
- New hypothesis- New experiments
- News Tests
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Customer Development Process
- New hypothesis- New experiments
- News Tests
AGAIN! Get out of the building
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Minimum Viable Product
1. Build the minimum features in order to get feedback
2. Quickly and iteratively receive customer feedbacks.
3. add more features upon feedbacks
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www.karya.irSunday, August 11, 13
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www.startupdigest.com/iran
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