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www.iranea.com

Introduc)on to Business Model Canvas (BMC)

Sunday, August 11, 13

http://www.iranea.com

http://www.iranea.com


Mohsen MalayeriCRAZY ABOUT STARTUPS!

Co-‐founded Anetwork -‐ 2010

Opera&on Manager -‐ Web Fes&val -‐ 2011Global Facilitator -‐ Startup Weekend -‐ 2012Lead Instructor -‐ SW NEXT -‐ 2012Opera&on Manager -‐ IEA -‐ 2013Founded Rapidworld -‐ 2007

twiIer.com/malayeri

N.com/mohsen.malayeri.official

www.malayeri.me

linkedin.com/in/malayeri

slideshare.net/malayeri



Why be an entrepreneur?



Why be an entrepreneur?

• To make money!• To be your own Boss!• To build something people want!• To change the world!• To give back!



Introduc>on toBusiness ModelCanvas (BMC)

Powered by:



What is a Company?



What is a Company?

A business organiza&on which sells a product or service in exchange for revenue + profit

! We eliminate non-‐profits here !



What is a Startup?



What is a Startup?

A temporary organiza&on designed to search for a repeatable and scalable business model

Steve Blank



What is a Business Model?



What is a Business Model?

How a company create value for itself while delivering product or service to customers.



Value Proposi>on



Value Proposi>on

It is not about your idea or product!



Value Proposi>on

It is not about your idea or product!

It is about solving a NEED or PROBLEM

It is about SATISFYING a customer need

and WHO are your customer



NEED -‐ PROBLEM



NEED -‐ PROBLEM

Problem Need



NEED -‐ PROBLEM

Accoun&ngWord Processing

Problem Need



NEED -‐ PROBLEM

Accoun&ngWord Processing

Problem Need

EntertainmentCommunica&on



Customer Segment



Customer Segment

WHO are they?WHY would they buy?



Customer Segment

WHO are they?WHY would they buy?

Customer ArchetypeGeographic

SocialDemographic



Channels



Channels

PHYSICAL Channel



Channels

PHYSICAL Channel

WEB/MOBILE Channel



Customer Rela>onship



How do you GET, KEEP, GROW your customers?

Customer Rela>onship



Revenue Resources



Revenue Resources

How do you make money from each Customer Segment



Revenue Resources

How do you make money from each Customer Segment

What value is customer Paying for?Revenue Models are the strategy

Pricing is the tac&cs



Resources



What are the most important assets required to make the business model WORK

Resources



Partners



Who are the Key Partners and Suppliers needed to make the business model WORK?

Partners



Who are the Key Partners and Suppliers needed to make the business model WORK?

What KEY RESOURCES are we acquiring from them?What KEY ACTIVITIES do they perform?

Partners



Key Ac>vi>es



What are the most important things you should DO to make the business model

WORK

Key Ac>vi>es



What are the most important things you should DO to make the business model

WORK

Produc&on?

Problem Solving?

Supply Chain Management

Key Ac>vi>es



Costs



What are the costs to operate business model

Costs



What are the costs to operate business model

What are the most important costs?

What are the most expensive costs?

What key acOviOes are the most expensive?

Fixe costs / Variable Costs

Costs



Ques&ons?



Startups are in SEARCH mode

CANVAS: A set of Hypothesis



Startups are in SEARCH mode

CANVAS: A set of Hypothesis=Guesses!



How do we change GUESSES into FACTS?



Customer Development Process




Use Sticky Notes!Post it to the wall!

Make it visible




Use Sticky Notes!Post it to the wall!

Make it visible

No facts in here!Talk to Customers, Partners & Vendors




- New hypothesis- New experiments

- News Tests




- New hypothesis- New experiments

- News Tests

AGAIN! Get out of the building



Minimum Viable Product



Minimum Viable Product

1. Build the minimum features in order to get feedback

2. Quickly and iteratively receive customer feedbacks.

3. add more features upon feedbacks



Ques&ons?



www.karya.irSunday, August 11, 13

http://www.karya.ir

http://www.karya.ir


www.startupdigest.com/iran


http://www.startupdigest.com/iran

http://www.startupdigest.com/iran

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Small Business & Entrepreneurship