alfaiataria digitaltailoring.com brief corporate presentation

www.DIGITALTAILORING.com

In just 9 years, we have grown to become

the most traditional interactive studio in Brazil.

And don´t think we had an easy time getting here

using the most cutting edge technology and design

artwork. We are traditional because we stick to the

old school method of working. We treat each client

as unique, not like a part of an assembly line.

Our production line is like a tailor´s sewing needle,

weaving fine crafted digital campaigns and marketing

plans. We create brand identity projects, promotional

websites, multimedia presentations, e-commerce

stores and social networking websites, one by one.

However great craftsmen we may be, we will

never become a large or modern digital agency.

We prefer how things were done in the old days:

patiently looking at details from up close,

paying attention to every drawn pixel.

Other digital agencies are like canned goods.We are your mom´s chicken pot pie.


So, applying the traditional methodology of sewing a suit to the

work we develop at Alfaiataria, we came up with the following

steps for all of our projects:

PlanningThe beginning, the understanding of client’s needs.

ConceptionThe solution for the problem we were given.

ProductionTo put in pieces, systems, codes and words the solution created.

DevelopmentTo make sure the final product delivers exactly what it was created to.

Q.A. testingQuality control methodology to ensure effectiveness for the final product.

Consulting A long term relationship to make sure the product or service developed keeps delivering through time.

Creating the best interactive pieces for a client is not

too different from sewing the perfect suit. The first

step is always getting the measurements correctly.

Right after understanding the client´s needs, we take

them to the drawing board. Once we have a nice and

unique sketch, our sewing needles start working to

transform this drawing into a piece.

However, having the piece created does not mean the

work is quite done. The next step is taking the piece

to the client so he can try it out for size. All necessary

corrections and adjustments are made so we manage

to match exactly needs, creating the perfect fit.

Finally, no matter how much weight the client might

lose or put on, we’ll always be there to extend a sleeve

or loosen the waist.


Promotional hosites for FILE 9th edition held in Brazil. During each event, we have

also generated and updated numerous content into their online magazine.

Technology applied:ASCII art picture conversor

JavaScript for “CMD” emulationFlash AS 3.0

PHP and MySQL

Links:São Paulo Call for Entries 09

http://www.file.org.br/file2009/AWARDS: Featured at www.FairSpot.com

Rio de Janeiro 09 edition, press release.http://www.file.org.br/file2009/press_rio/

Online Magazine and artist databasehttp://www.file.org.br/

FILEEletronic Language International Festivalcase: design


TwitRadar.comA visual Twitter monitoring toolcase: innovation

Online coverage of last eMetrics event held by the WAA at San Jose, CA. Our

kaleidoscope searchs for the events hashtags and plots one dot for each message captured

on our monitor. Randomly picking colors and sizes, the visual effects gets prettier as

more users Twit their impressions.The widget based solution, counts on GigYa viral distribution tool and has been applied

to various social networking sites and desktop widget dashboards like iGoogle,

Yahoo and Vista widgets.

Technology applied:Creative digital design

Flash AS 3.0PHP and MySQL

Twitter API integration

Links:http://www.twitradar.com/

AWARDS: BestWebAppoftheDay on may 9th, 2009.


Qualicorp Grouphealth insurance retailer and consultingcase: production outsourcing

For ten years, we took care of Qualicorp´s brand image in interactive medias. With a

dedicated team, we have supplied a full service building and creating communication plans,

promotional websites and campaigns, e-commerce applications, costumer service

websystems and graphic design.

Technology applied:Consulting in digital medias

Creative designUsability studies

ASP and .NET developmentFlash AS 2.0 and 3.0

PHP and MySQLWebservice integration

SEO and W3C standard HTML encodingGoogle Adwords

Our outsourcing contract delivered the average of 800 hours monthly. At some peak periods, following sazonal promotional calendars and new products release, we got to envolve up to 15 professionals delivering more than 2.000 production hours in a single month. This special team had a replica of our studio structure

and would count with an exclusive account manager, and dedicated creative, production and development departments.


GlobosatBiggest Brazilian cable TV broadcastercase: marketing

Together with their comercial department we have researched and structured their

products menu for special advertising formats. Once all the studies were done,we aimmed to empower their comercial

department, building a multimedia portfolio system to explain and show examples of

each case and advertising possibility. This FLASH desktop application was

installed in every salesperson notebook and its presented to the prospect clients till today. We´re already running in its 3rd version and developing new interaction

tools and updating content.

Technology applied:Marketing consulting

for portfolio developmentCreative design

Flash AS 2.0 and 3.0XML offline parser

Video editingVideo authoring


FMIInternational Independent Music Festivalcase: branding

Creative conception of all brand identity and branding material for the biggest Latin American Independent Music Festival.

Including the event concert stage instalations.

Technology applied:Branding consulting

Creative designGraphic design

Animation productionVisual communication at event venue


Norton Jr.creative director & founder

Can´t quite count on his eye sight accuracy, that´s why he wears those huge correction glasses and perhaps that´s why he´s always the one seeing details no one else noticed before. By the end of the

day he is the one double checking every detail and executing minor adjustments that make the good stuff to be great.

Began working in interactive medias at Port Angeles (WA) high school back in 1996. Came back to Brazil and spent about 5 years

working for www.Submarino.com as the creative manager and builder of their inhouse digital agency. Have also worked with

major clients on consulting and production for Microsoft, Motorola, Ogilvy, Globosat, Telefonica, Real.com and all

Brazilian´s major content portals.

MBA degree majoring Marketing services was the technical responsible for Andrew Chalk´s “Submit Now” book translation

into Portuguese. He is also a constant contributor for specialized magazines in Brazil with articles and case studies published.

Today he is fully dedicated to Alfaiataria projects.Personally sewing every business deals, strategic plans and new

products development.

For more info: http://www.linkedin.com/in/nortonamato

Silvia VossBehavioural research and strategic planning

She simultaneously studied at 2 different universities, major in Graphic Design and Art Crafts. Still can´t understand how she managed such an heroic act, while also working as our 1st trainee employee back in 2004.

After a couple of years, she went for a ride in the advertisement market working in big agencies like Ogilvy and Rapp Collins. But after too much done, came back to work with us to keep creative freedom and to manage the IA dpt. A real artist at illustrations and system workflows.

As a good tailor, invests her spare time creating and sewing custom toy art products.

Mastering Psychanalytiques Semiotics Communication at PUCSP.

http://flickr.com/photos/xuvs

For more info:


I. Describe your agency’s experience with concepting, designing, building, deploying and supporting Facebook applications. Please provide links to relevant examples of prior work.

Alfaiataria creates and develops widgets for most available plataforms. We have been playing around with Flash Action Scripting, Adobe FLEX / AIR and iPhone dev. framework.

At recent projects we have been using viral distributing tools such

networks web site and extract custom reports of its distribution.

faster. Check the TwitRadar.com case for example.

Besides product conception, we have developed and tested new promotional formats to be distribute through Orkut Scrapbook.

used to promote special events and music concerts.

Links: Sonido Party August 2008http://www.anydesign.net/sonido/agosto/

Sonido Party September 2008http://www.anydesign.net/sonido/

II. Describe your agency’s technology experience in developing middleware applications that leverage existing open web-services API’s.

Since 2006 we´ve been developing and using an internal administration system. Its an extranet that controls employees

timing interface. Its integrated with Basecamp´s API for macro project management and client communication. Our extranet is under new development now and should be out to the Cloud market by the end of this year. Recently, we´ve been testing Twitter API possibilities too.

From dashboard analytical widgets to net art UGC.Working for Qualicorp, we´ve created a Health Insurance quotation tool integrated with the company´s ERP system, through custom

widgets were used in all promotional retail websites as a realtime quotation tool and CRM data capturing database for future


III. Describe the technology skill sets represented in your agency, include references to any and

a project is planned, we work with exchanging doubles carring the project from one department to another. After the development is released we take the project back to the prior departments for QA testing and adjustments.

For Motorola Latin American Product Advisor, we have developed a .NET application in compliance with the client´s international development, deploying and privacy standards,

database for all 13 countries operations. Once the database was built, we´ve created multiple costumer interfaces for promotional use and CRM data capturing.

For Brasil Telecom, we have developed a low-level application using C++ that would parse XML

system.

We also master the development of e-commerce websites, from usability testing and conception to integrated ERP development.

Link:Motorola Product Advisorhttp://www.motorola.com/Consumers/BR-PT/Consumer-Product-Services/Mobile-Phones

Comprajato e-commerce integration with a logistcs ERPhttp://www.comprajato.com.br


IV. Describe the size of your agency’s technology development department, their level of experitise/competency, years of

Alfaiataria was founded in 2003 as Anydesign.net, right after Norton Amato left the creative inhouse for Submarino (5 years at the largest pure-player Latin American e-commerce market). Today, the company is structured and divided in 6 departments: sales, administrative, projects & costumer care, creative, interface and development. We count on 13 people working full-time on a daily basis at our HQ.

V. Describe how your agency handles growth spurts. Please include

and capabilities.

We also rely on a highly capable network of freelancer professionals and small development factories for growth spurts and short deadlines. All our contributors work under our service guidelines and production standards.

could potentially impact project delivery schedules, such as, but not limited to, electrical power disruption,telecommunications disruptions, etc.

We are estabilished in Sao Paulo, Brazilian biggest city and the 3rd most populated city in the world. Our telecom and eletric infrastrure is compared to New York and shouldn´t represent any

internet cables and servers.


VII. Describe your business structure, operating format, general policies and processes

1. Closed ProjectFor pre-determined scope of work we determine budget and

assumed by us.

can freely schedule the total hours quoted between our departments and pre-order more hours for the next month. For big accounts (over 400 hours) we dedicate an exclusive account

VIII. Describe your business operations, including overall operating structure and annual sales revenue.

For the last 3 years we managed to keep up with high growth rates. In the last year we reached more than R$ 600k in sales, about 400k USD.

We target the Brazilian communication and advertising market but have also worked with Canadian, French, German and American clients.

IX. Describe any process, contractual or regulatory issues that could

technology solutions.

fact, the Brazilian goverment supports exportation services with low

In order to estabilish a partnership, we would go through the regular legal process with a formal contract paperwork and payments through international credit cards or international money order upon presentantion of Brazilian “Nota Fiscal” (invoice) for taxes billing and receipt. By the current Brazilian legislation, we as the service provider, are the only responsable for paying any goverment taxes and fees.


Address any doubts, comments or further info to

Norton Amato [email protected]+55 11 3863 9786+55 11 8226 0088

SkypePhone

Mobile

alfaiataria digitaltailoring.com brief corporate presentation

Career