aiim market iq on findability webinar public version

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Thank You to Our Underwriters1© AIIM | All rights reserved


Hyperactivity

• 1/04 - FAST introduces Enterprise Search Platform (ESP)• 8/04 - Steve Jobs hypes Spotlight search for OS X• 8/05 - IBM contributes UIMA framework to open source, raises

visibility of Omnifind search offering• 11/05 - Autonomy acquires Verity• 1/06 - Google shares pass $475• 3/06 - MS releases Windows Live Search• 3/06 - Oracle’s Larry Ellison announces “Secure Enterprise Search”• 1/08 Microsoft announces Acquisition of FAST• 4/08 Google Named #1 Internationally Most Recognized Brand• 4/08 Microsoft Attempts Acquisition of Yahoo

2© AIIM | All rights reserved


High Market Activity

What Do TheyKnow That You

Don't?




OrDo

You?



Business CriticalityBusiness Criticality

85% said

Findability is Criticalto Organizational Success



Rank the Criticality of Findability to the FollowingApplications/Functional Needs

Imperative

Significant

Average

Minimal

Not at All

Don't Know

Business CriticalityBusiness Criticality



Getting Better Getting Better ……

52% said Findingthe Information Need to get their Job done has become

Easier Over the Last 2Years



Is BetterIs BetterGood Enough?Good Enough?

But 49% said Findingthe Information I Need to do my Job is

Difficult & TimeConsuming



Renewed Expectations

And 82% believe the

Consumer Web has

raised expectations forEnterprise Findability



Renewed Expectations

50% felt Findabilityon their own organization's

internal web sites is worsethan that on

their favorite web sites




What DoCommercial WebSites Have That

You Don't?11© AIIM | All rights reserved


Culture, technologyBusiness models & goals,Corporate culture,technology, funding, politics,resources, constraints

Needs,behaviorsInformation needs, audience types,expertise, experience,tasks,information seekingbehaviors

Structure, meaningDocument/data types,contentobjects, meta-information, existingstructure, future structure, volume

Context

ContentCommunity

IAIA

Strategy & Architecture



How Well is Findability Understood in Your Organization?

Enterprise Strategy?



Enterprise Strategy?

Is it any surprise that 49%have no formal goal for

Findability inside theFirewall?



How ManySearch

Tools Doyou Use ina Typical

WorkWeek?

Lack of Strategy?



What Percentage of Your Organization'sInformation is Searchable Online?

Lack of Content?



Interaction,viewing, culling& networking

Native query &retrieval

Organization,browsing &parametricsearch

Interface

TaxonomySearch

Strategy & Architecture



• Agents• Behavioral Search• Clustering• Concept-based Search• Controlled Vocabularies• Data Dictionaries• Emergence/Trends• Entity Extraction• Facets• Favorites• Federated Search• Free-text Search• Metadata-based Search• Multimedia-based Search

An Arsenal of ToolsAn Arsenal of Tools• Natural Language

Processing/Query• Ontology• Parametric Search• Relevancy Ranking• Security• Semantic Search• Sentiment Analysis• Social Bookmarking• Social Voting• Tagging• Taxonomies• Text Analytics• Thesaurus



Best PracticesBest Practices

Context

ContentCommunity

• Findability - The Art and Science of MakingContent Findable– Removes Burden from the Searcher– Strategic and Deliberate– Content is Aware– Leaves Little to Chance– Promotes Discovery



• Understanding - Value Statement• Sponsorship• Ownership• Strategy

Best PracticesBest Practices



Best Practices?Best Practices?

WhoDrivesYour

FindabilityStrategy?



Best Practices?Best Practices?

Who Is thePrimaryDriver of

YourFindabilityStrategy?



The Full ReportThe Full Report

70+ pages of commentary andinsights

75+ data pointsBest PracticesStrategy DevelopmentAvailable mid-July



Thank YouThank YouCarl Frappaolo

[email protected] www.TakingAIIM.com

Dan [email protected]

www.BizTechTalk.com
