findability abwc2008
TRANSCRIPT
Search and FindabilityThe Voodoo that Drives Readers Deeper
Presented by Aaron Brazell
Theme StructureTheme Elements that Make a Blog Deeper
Related Posts
Related Posts
Provide relevant content based on the post
Related Posts
Provide relevant content based on the post
Landing page modules to help search engine visitors go deeper
Related Posts
Provide relevant content based on the post
Landing page modules to help search engine visitors go deeper
Post listings based on tags
Search
Search
Full content/context search results
Search
Full content/context search results
Search indexing of social content
Search
Full content/context search results
Search indexing of social content
YouTube
Search
Full content/context search results
Search indexing of social content
YouTube
Search
Full content/context search results
Search indexing of social content
YouTube
Flickr
Search
Full content/context search results
Search indexing of social content
YouTube
Flickr
Popular search listings
Structural Categorization
Structural Categorization
Theme organization by category
Structural Categorization
Theme organization by category
Pseudo-blog categorization
Structural Categorization
Theme organization by category
Pseudo-blog categorization
in_category()
Structural Categorization
Theme organization by category
Pseudo-blog categorization
in_category()
is_category()
Structural Categorization
Theme organization by category
Pseudo-blog categorization
in_category()
is_category()
Recent Posts/Comments relative to archive type
Content StructureContent, Rich Media and Metadata
Microformats
Microformats
WordPress core microformat support
Microformats
WordPress core microformat support
XFN
Microformats
WordPress core microformat support
XFN
rel-tag (rel=”tag”)
Microformats
WordPress core microformat support
XFN
rel-tag (rel=”tag”)
rel-nofollow (rel=”nofollow”)
Microformats
WordPress core microformat support
XFN
rel-tag (rel=”tag”)
rel-nofollow (rel=”nofollow”)
Enhances human understanding
Microformats
WordPress core microformat support
XFN
rel-tag (rel=”tag”)
rel-nofollow (rel=”nofollow”)
Enhances human understanding
Special styling opportunities
Microformats
WordPress core microformat support
XFN
rel-tag (rel=”tag”)
rel-nofollow (rel=”nofollow”)
Enhances human understanding
Special styling opportunities
CSS3
Microformats
WordPress core microformat support
XFN
rel-tag (rel=”tag”)
rel-nofollow (rel=”nofollow”)
Enhances human understanding
Special styling opportunities
CSS3
Javascript/jQuery
Images, Audio and Video
Images, Audio and Video
Descriptive Titles/Captions
Images, Audio and Video
Descriptive Titles/Captions
Images: Use the alt attribute!
Images, Audio and Video
Descriptive Titles/Captions
Images: Use the alt attribute!
Images: Tag the image
Images, Audio and Video
Descriptive Titles/Captions
Images: Use the alt attribute!
Images: Tag the image
Video: Write descriptive content
Images, Audio and Video
Descriptive Titles/Captions
Images: Use the alt attribute!
Images: Tag the image
Video: Write descriptive content
Audio: Show Notes!
Tags
Tags
Technorati Handles Categories and Tags Identically
Tags
Technorati Handles Categories and Tags Identically
Tags: Considered relevant keywords for most search engines
Tags
Technorati Handles Categories and Tags Identically
Tags: Considered relevant keywords for most search engines
Categories: Inconsistent relevancy assumption
Tags
Technorati Handles Categories and Tags Identically
Tags: Considered relevant keywords for most search engines
Categories: Inconsistent relevancy assumption
Tags are descriptive data (meta data) while categories are structural data
Tags
Technorati Handles Categories and Tags Identically
Tags: Considered relevant keywords for most search engines
Categories: Inconsistent relevancy assumption
Tags are descriptive data (meta data) while categories are structural data
Tag Clouds demonstrate popularity
Ambient FindabilityThe right content, in the right place, at the right time
Ambient Findability
Ambient Findability
Based on Peter Morville’s Book from O’Reilly
Ambient Findability
Based on Peter Morville’s Book from O’Reilly
Can people find your blog?
Ambient Findability
Based on Peter Morville’s Book from O’Reilly
Can people find your blog?
Can people find their way around your blog?
Ambient Findability
Based on Peter Morville’s Book from O’Reilly
Can people find your blog?
Can people find their way around your blog?
Can people find your content, products and services despite your blog?
AF in a WP World
AF in a WP World
Your Blog serves as a nexus for information about you!
AF in a WP World
Your Blog serves as a nexus for information about you!
You serve as the nexus for trust and relevance
AF in a WP World
Your Blog serves as a nexus for information about you!
You serve as the nexus for trust and relevance
Readers should find what they need because of you, not Google.
Low Hanging Fruit...or, “I just want to write and don’t want to go overboard on the tech!”
Possibly Related Posts
Available to WordPress.com users
Opt-in/Opt-out
Automatically generated
Cross-pollinates with other WordPress.com blogs
Search Everything
Searches pages, posts, categories, tags, custom fields, attachments, etc.
Multi-lingual support
Microformats Plugins
Micro Anywhere
Blog Summary
Save Microformats
Lijit for WordPress
Provides trust-based search (user-centric)
Provides re-search/related content
Provides search clouds
