Alex Brackfield

Graduate and Intern Lead

Camilla Woodhead

TMP – Account Director

Our New Strategy

Diverse and Talented

‘The Bank wants to attract and inspire the best

people to public service, reflecting the diversity

in the United Kingdom. This means valuing

diverse ideas and open debate, while

developing and empowering people at all levels

to take initiative and make things happen.’

Entry CategoriesThe Bank offers the following entry routes:

- School Leaver Programme (25+)

- Industrial Placement (~30)

- First Year Internship (30)

- Penultimate Year Internship (11)

- Postgraduate Internship and Sponsorship (5)

- Graduate / Postgraduate entry (79)

- Other entry - PhD and MBA (15 – 20)

New Diversity Landscape• Disclosure

• Two Ticks – Positive about disabled people

• New Graduate hires for 2014 entry were:– 38.5% Female;

– 27.7% BAME;

– 6.2% Disability;

– 6.2% LGBT;

– 56.9% non fee paying school.

From 37 different universities

• School Leavers:– In 2013, 44% of entrants were female and 25% were BAME.

– In 2014, 48% of offers were female and 33% were BAME.

Target Universities - Previous

Process• Narrow targeted approach

• Formal Top Tier of 4 Universities

– Presentations, skills sessions and careers fairs at all

4 Universities

• Informal Second and Third Tiers

– Careers fairs at a few additional Universities and

advertising with Careers Services

Why change?With the narrow approach, in 2011/12 the Bank recruited

graduates from under 20 different Universities and

although better in 2012/13 actual diversity was poor .

Further reasons for change?

• Changing organisation

• Need to be pro-active to reach a diverse range of

students

• Dispel pre-conceptions that we only recruit from

Oxbridge and only recruit economists

What we did – on campus

• Started by exploring what others were doing – were

there any models already in place that we could use?

• Identified the academic subjects we wanted to focus on

• Utilised University league tables and statistics from

HESA to determine which Universities we should target

• Determine how many Universities to actively target and

how

Transparency with Candidates

• Provided more information about the selection process to

candidates

• Skills sessions at target Universities, with particular focus on non-

Russell Group

• Detailed guidance on Watson Glaser Critical Thinking Test

• Videos of recent graduate entrants talking through how they

prepared for the selection process

Earlier EngagementUtilising a number of routes to get to students

earlier on in their education:

• Insight Days

• Temporary Vacation Placements

• Work Experience

• First Year Internship

Working with TMP

• Creative concept See the Bank Differently

• How do our audience See the Bank

Differently?

• How do we speak to them?

A Messaging Matrix Approach

• Defined 7 target groups – programme, gender and

ethnicity

• Conducted focus groups with our audiences

• Established the key career decision drivers• e.g. For Females: Public sector rather than bank, Content of work, Quality of

training and development, Impact of their job, Reputation of the job, Location,

Work-life balance

• 4x key messages for each group – ordered into a

hierarchy

Audience Drivers for the audience Key message 1 Key message 2 Key message 3

Undergraduates

Undergraduate candidates use internships with the

Bank of England to try out the banking sector while

earning money. What’s more, the experience looks

strong on the CV and helps them secure a graduate

job.

Undertake an internship with

us and gain in-depth insight

into the UK's central Bank.

Not only will you have unique

experience at the UK's central

Bank, your internship will

enhance the rest of your career.

Spend your summer gaining

an understanding of

monetary policy and financial

stability, within a prestigious

organisation.

Graduates

The graduates that join us from a range of disciplines

value a good work/life balance, which the Bank offers

through its flexible working arrangements. They also

want to feel secure in their job and have an

international career – and the Bank gives them

exposure to international organisations.

It’s a high profile opportunity

in an organisation that

impacts the lives of people

across the UK.

Our graduates stay with us

because we support them to

develop and progress in the

organisation through

exceptional training

programmes.

It's an exciting time to join

our evolving organisation,

and we need a broad range

of graduates with diverse

approaches and who can

train and develop with us

ready for, and shaping, our

future.

Graduates - IT

Those considering the Bank and in the final year of

their IT degree relish the chance to work on some of

the most important IT systems in the country and to

be at the cutting edge of the UK payment system. The

graduates benefit from investment in technical

training and love the idea of working in an advisory

capacity to shape innovative solutions. Above all,

they like to see the projects that they are working on

having an impact on the daily lives of people in this

country.

Our IT systems underpin the

UK’s economy and financial

system, so the work is

challenging, specialised, and

impacts people's daily lives.

We oversee all the payment

systems in the UK, and with a

renewed focus on cyber

security and data architecture

across the organisation, this is

a chance to think big.

Our rotations allow you to get a

flavour of all our IT systems and

teams. We know technology is

always changing and you'll need

skills in multiple areas. The

rotations will allow you to find

the right area for you to

specialiase in.

It’s your opportunity to work

alongside experienced IT

professionals to provide

innovative solutions to real-

world problems, in an

organisaton where decisive

and expert execution is at

the core of our culture.

Graduates - Finance /

Economics

Those in the final year of a finance-related degree are

attracted by sound professional training, high future

earnings, and friendly and dynamic work

environment. They want to work with and be

developed by our experienced team.

Use the skills from your

degree and the transferable

skills from university to

influence important work

within a prestiguous

organisation.

Our programme has a real

emphasis on personal and

professional development, so

you’ll have all the support you

need to unlock your potential.

You'll be supported to

specialise in the areas that

interest you.

The Bank is a flexible and

friendly working

environment where you'll be

working with bright,

motivated and dedicated

colleagues. The Bank has an

inclusive, collaborative

atmosphere with everyone

treated as part of the team.

Postgraduate Sponsorship

Scheme (Graduates -

Finance / Economics )

Graduates who want to study their postgraduate

degree with the Bank are looking for the chance to be

intellectually stimulated every day.

Start your career journey with

the UK's central Bank.

Not only will we support you

financially with your

postgraduate, we'll make sure

you have some real life work

experience.

What's more there's an

opportunity to join us as an

Economist after your

postgraduate degree.

Bank of England - Key Message Matrix

Application to Materials

• Matrix messages incorporated into copy

and imagery according to placement and

audience

• Messaging for our harder to attract diverse

groups should be incorporated into all

materials as far as possible

https://www.bankofenglandgraduates.co.uk

/jobs-apply/selection-advice

2014 / 2015 campaign

• Even more universities

• Expansion of programmes

• Re-design of website (more people

focused & accessible)

Our Stats this year …..