affiliate marketing programs pay per click

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Affiliate marketing programs pay per click

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I. Affiliate marketing guides

Okay, I will freely admit that I have made mistakes in my career. Lots of them.

But none of them more painful than the one I am about to share with you.

About four years ago, I was working with a merchant on a lead generation program. They needed

leads, but couldn't generate any good leads. They were struggling and were referred to me by one

of my clients.

They agreed to pay $18.00 for every qualified form that was filled out on their site. We got to

work.

One of the first things that we did was we setup Pay Per Click accounts through Overture (now

Yahoo! Search Marketing) and Network Advertisers.

Now, here is the mistake that I made. I setup the URLs in Overture and the Networks with my

affiliate code so it would go directly from the Yahoo! search and the sites where the ads

appeared to the merchant site. I didn't want it to go to a landing page on my site as that would be

an extra hop and that would cause extra "fallout" and I didn't want that.

I was spending about $1,000.00 per week on click charges collectively and I was getting between

140-180 forms filled out per day. Now, I'm not great with math, but that was some serious

money, and you know the saying, "Laughing all the way to the bank?" That was me.

Then things stopped. And stopped hard. It was like turning off a faucet. The company asked me

where the leads had gone and I had no explanation.

Then I found out. It seemed that my name came up in their board meeting as the top affiliate for

the last 30 days. They were all very excited about the new business that was being generated, but


they were also concerned by the large weekly payments they were sending to me. It was a major

expense - even though their revenues had never been higher.

"How is he doing it?", one of the board members asked. "We don't know," replied another. It was

then suggested to look at the web log files.

There is was, in black and white, every site I was advertising on, every keyword I was using, etc.

They called the biggest referrer, a site I was paying to place ads on, and cut their own deal. They

created their own PPC campaigns based on the highest converting keywords.

They cut me right out of the loop. It hurt. It hurt real bad. I remember that I had to go and get a

"real" job because I had stopped working altogether because the money was so good.

The next campaign that I did, I was smarter. I used a redirect on my server to bounce the traffic

from my site to the merchant's site.

II. Affiliate marketingstrategies

Affiliate marketing is a low-cost

way for merchants to build

awareness and showcase their

products and services. The model

is simple; it works as a

commission-based referral

system. A partner or affiliate

markets a merchant's products

for a "piece of the pie."

Affiliate marketing experts often make an income that can tally over five figures

per month, however only 1 to 5% of thousands of marketers achieve this level.

When an affiliate reaches this elite level they are often referred to as a "super"

affiliate.

How does one become a super affiliate? Can anyone do it? Super affiliates have

common tactics that they embrace and put into place. Anyone can become a

super affiliate, but it will not come without blood, sweat, and a hefty time

commitment. The typical super affiliate possesses the following traits:


Persistence

Patience

Thirst for Knowledge

These three traits combined with the following strategy gives you the formula for

the makings of a "super" affiliate.

1. Find a Unique Niche

The mistake that many affiliate marketing hopefuls have in common is that they

try to offer everything under the sun rather than focusing on a specific niche

market. Do not scatter your efforts, focus on your niche, promote it, and sell it

well.

2. Search Engine Marketing

Once you've built your affiliate storehouse you will need to promote it. Many

affiliates use pay-per-click engines. I suggest that you learn how to achieve organic

search results or hire a search engine marketing company. This will save you from

spending all your profits on pay-per-click engines. Only use pay-per-click engines

if you know what you are doing, otherwise all your profits may end in the hands of

Google Adwords or Overture.

3. Know Your Product, Know Your Audience

Create a resource. By taking the time to learn about the products and/or services

that you are offering you can create information that builds your credibility. That

credibility builds trust. If your viewers do not have trust in you more than likely

they will not purchase from your storehouse. If you want more information on the

psychological process that an online buyer goes through I suggest that you read

my article on the Five Levels of Internet Marketing and the Sales Process. This will

help you in creating a web site that converts well, which in return will increase

your cash flow.

4. Don't Put All Your Eggs in One Basket


Promote products from different merchants. This way if you have a problem with

receiving payment from a merchant, or their products do not convert well the

effects on your business will be minimal. Watch out for exclusivity agreements;

remember this is your business. Protect yourself and diversify so that you do not

feel the famine effect if something goes wrong. There is absolutely nothing wrong

with promoting niche products from different merchants.

5. Seek Knowledge and Embrace Change

If you are familiar with Internet marketing at all you know that what worked three

months ago may not work today. Stay on top of the trends. Seek knowledge, start

by learning something new about affiliate marketing daily. For example remember

those marketing tools called "banner" that use to drive sales at an astronomical

rate a few years ago? Well those banners developed a term called "banner

blindness." That means most online viewers will not click on banners even if they

do pertain to what they are looking for. To be a "super" affiliate you must always

spend time reading, learning, and embracing the changes in Internet marketing.

6. Don't Give Up

It's hard to do, and most of the time those dabbling in affiliate marketing give up

way too soon. Monitor your statistics, watch to see what is working and what is

not. Make changes when necessary. Do one thing daily to promote your storehouse

and be patient. Before you know it you will start getting payments.

Remember that it will not happen overnight. Encompass and develop the

persistence, patience, and knowledge. Then follow the tactics I've mentioned

above and you are on your way to becoming a "super" affiliate.

affiliate marketing programs pay per click

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